The mahogany furniture that has always been "only rises and does not fall" has encountered a "clearance" dilemma

“ Redwood furniture is low price” and “Redwood furniture clearance treatment”... Since 2006, the price of mahogany furniture has generally increased by 5 times, and the most sought-after Hainan huanghuali furniture price has increased more than 100 times in the past 10 years. .

Recently, the mahogany furniture that has always been “only ups and downs” has encountered a “clearance” dilemma. Many mahogany merchants have sold a discount of four to six percent, and even merchants have given a discount of ultra-low prices.

In this regard, the industry believes that due to the decline in sales and the increase in labor costs, import tariffs and other factors, businesses have to promote the new national standard of mahogany furniture on August 1 (the "General Technical Conditions for Redwood Furniture" Before the implementation, "fishing the last bucket of gold."

The new national standard stipulates that mahogany furniture must be equipped with the "product quality express card", and clearly specify the specific details of the product materials, product decoration, decoration process and product delivery party information.

Industry insiders reminded that due to the low barriers to entry in the mahogany furniture industry, there are many phenomena such as shoddy and flocking, so consumers should be highly wary of inferior quality and counterfeit products when facing merchant promotions.

new rule

Mahogany furniture

The new national standard will be implemented next month

On August 1, the new version of the "General Technical Conditions for Redwood Furniture" approved by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration will be officially implemented. In addition to defining the terms of mahogany furniture, product naming, product classification, etc., the new national standard also stipulates that mahogany furniture products must be equipped with a national uniform product quality express card.

This express card shall include the following: product execution standard, product classification, product name, product model, specification, production date, main product materials, product finishing and decoration process, product warranty and product delivery information (production company or distributor). information).

The products of the merchants must not only clearly indicate the above contents, but also the specifications of the labels should be uniform. If the consumers find that the products are “not right”, the express cards can be used as evidence for appeals and claims.

In addition, the new national standard also stipulates that merchants should clearly indicate the charging standard, and all sellers must provide product warranty, product return, and product maintenance charges beyond the warranty conditions and warranty period. If the lawsuit is entered into the judicial appraisal, both the consumer and the manufacturer must provide the product instruction manual, product quality assurance card, and product certification.

Shop

Redwood furniture low price sale

"On the last day, low-priced sale." Recently, at the entrance of a furniture store in Hongmu Street, Gaobeidian, a large advertisement with black and red characters was placed high above the plaque on the storefront, which was very conspicuous.

"Look, now the final discount, there are more than 2,000, there are more than 3,000, the original can be sold for 10,000 yuan." The reporter just entered the store, the store can not wait to "sun price."

The reporter saw that the price of mahogany furniture in the store was extremely low. The red rosewood chair with the original price of more than 10,000 yuan was sold for more than two thousand. The original price of 36,800 yuan of rosewood Arhat bed, the current price is only 8,000.

Why is the mahogany furniture known as the "furniture aristocrat" so sold? The store said that after selling this batch of mahogany furniture, it is necessary to "fighting" to sell other solid wood furniture. "Now I want to vacate the place quickly." For the reason why the business direction was suddenly changed, the store only used the "now mahogany is not good to do".

The reporter also visited a number of stores to see, many stores are marked with the red paper marked with "promotion", all kinds of "selling price", "direct selling price" is quite eye-catching. Most of the products are sold at half price, and the discount is between four and sixty percent. Some of the products in the store even have a discounted sales price.

“There was only a 25% discount, and I had to launch a 60% discount recently to attract customers.” A salesperson at a mahogany store said that the discount price of a five-piece chair made of Laos red rosewood in the store was almost the same as it was two years ago.

Store

Risking the penalty for being punished

Compared with the relatively freely priced furniture market, store brands that are subject to uniform price restrictions also risk being punished to allow buyers to bargain.

"The price of this craft is 280,000 yuan. If you have the heart, you can negotiate the price." In a mahogany furniture brand store in a home store, a staff member said that now buying furniture can not only enjoy the uniform 8.9 fold of the mall. You can also "apply for a bigger discount with the mall."

The reporter visited 10 mahogany furniture stores in the mall, of which only two said that they did not participate in the mall activities without additional discounts, and eight others said they could “fold up”.

It is worth noting that the discount for each item is not the same. "First look at the goods, I will talk to you about the price." During the visit, the reporter repeatedly heard the sayings of the business.

In this regard, industry insiders said that in recent years, the rapid appreciation of mahogany furniture has attracted many non-professional consumers to participate in the purchase with the investment mentality. However, the mahogany furniture industry has always had problems such as low barriers to entry, identification of authenticity, etc. Many workshop-style businesses are full of them. They use the weaknesses of consumers who “do not know how to do it” and use fake materials and materials to reduce costs and earn Take high profits.

“Which furniture is mixed, how much is mixed, the business is the clearest. This is also the reason why some commodity discounts are surprisingly low.” With more than 20 years of experience in mahogany furniture collection, and Mr. Fu, who has 3 mahogany furniture stores It is said that the new national standard to be implemented will undoubtedly break the "financial road" of illegal businesses.

The new national standard stipulates that mahogany furniture must wear “ID card” and indicate the materials used, and this will also become an important evidence for consumers to claim after the problem is discovered.

Fraudulent technique

False materials, spikes are most common

The high price of mahogany furniture is largely determined by its precious materials. The raw materials of redwood, such as red sandalwood, huanghuali, and red rosewood, have risen in price in recent years. Some redwood merchants have used the raw materials to reduce the production cost.

The most common is to use a material similar in color and pattern to pretend to be a real mahogany. Collector Fu told reporters that some merchants will not use fake materials completely in order to reduce risks, but will incorporate fake materials into the real materials, making people "true and difficult to distinguish".

Taking red sandalwood as an example, the real rosewood on the market is very rare. The “Kotan” from Côte d'Ivoire is close to the red sandalwood in color and pattern, so it is blended into the rosewood by some merchants to make the ultimate expensive rosewood furniture. .

Red rosewood has become the "new darling" of the mahogany market in recent years, and its spike phenomenon is also very serious. Southeast Asia's "flowering branches", Panama and Mexico's "dimple Dalbergia" are close to red rosewood in material density, texture and oiliness, and are heavily incorporated into real red rosewood raw materials.

"A lot of goods are all real materials on the surface, but the materials are mixed in the back and bottom of the furniture, which are not easy to be noticed, and some are even horns. So even the insiders can't see it even if they don't pay attention." Said the gentleman.

"Grinding" furniture is difficult to distinguish

Different from the material identifiable, the falsification of the merchant on the mahogany almost makes the consumer unrecognizable.

Experts say that the fraud in the process is more deceptive. For example, the previously exposed colored furniture is to color the mahogany furniture to cover up the flaws of the furniture itself, and to make the furniture look attractive. Consumers want to see the real material unless the paint film is worn away.

Now, in the production of mahogany furniture, there is a more insidious way of fraud - rubber grinding. Experts told reporters that rubber mill furniture is not waxed or painted, almost the same as "white enamel" furniture.

Nowadays, in order to check the authenticity of the materials, many consumers often require the merchants not to carry out any treatment on the surface of the furniture. After the inspection, they will be waxed or painted. However, with the technique of grinding, the "white enamel" furniture is not insured.

Gluing is to cover up the problem of using white skin, patching and drying. The whole process of rubber grinding is very simple. It is glued when grinding, and then polished hard. It is repeated two or three times to allow the glue to penetrate into the furniture. In order to cover up the white skin or the compound, it will be applied before the rubber grinding. colour.

The rubberized furniture can be almost fake in the appearance, and some mahogany furniture even has a "pasting" luster.

In fact, rubber grinding is extremely damaging to furniture. Since the glue contains a large amount of formaldehyde and benzene, these harmful substances penetrate into the wood and cannot be volatilized within a few years, which is extremely harmful to the human body.

After the glue blocks the pores of the furniture, the moisture in the furniture cannot be volatilized. Even if the material is not dried, the furniture will not crack in the years before use. However, the stability of the furniture will be greatly affected and the time will not be affected. repair.

At the same time, mahogany furniture with blocked pores cannot produce a pulp.

榫卯 structure cut corner

The enamel structure allows the mahogany furniture to be firmly combined without a nail and a rivet, but now some merchants cut corners on the sputum structure in order to reduce labor and material use costs, even using glue and nails to connect, once the furniture has problems It can't be repaired at all, so that the high-priced purchase of mahogany furniture becomes a pile of waste.

Identification method

Three tricks to help you identify the authenticity

As experts say, mahogany furniture is really difficult to distinguish, for consumers who do not know how to do, there is more risk of buying a second. Especially under the temptation of low prices today, consumers who have a "leak" mentality are more likely to be deceived.

In this regard, experts suggest that consumers can use a simple identification method for preliminary judgment, it is best to ask experts to identify risks before purchase to reduce risk.

â—Ž see the logo

According to national standards, there are 33 species of 8 species of rosewood, rosewood, fragrant wood, black rosewood, red rosewood, ebony, striped ebony and chicken wing wood belonging to the redwood species. When you buy, you should pay attention to the types of wood in the mahogany furniture logo and its origin. The wood used in mahogany furniture is usually imported from Southeast Asia, tropical Africa and Latin America. In addition, the mahogany furniture materials are based on logs of mahogany.

â—Ž pay attention to weight

Real mahogany furniture is very strong and sturdy, its texture is particularly tight, and it is heavier than ordinary furniture. Under the same conditions of shape, size and specifications, fake mahogany furniture is obviously lighter than real mahogany furniture. This is also very important. Everyone should have a bottom in mind.

â—Ž observe wood grain

The real mahogany, the wood itself has a variety of natural colors such as fuchsia, yellow red, reddish red, or deep red, the wood grain is simple and beautiful, elegant and fresh. These woodgrains are still clearly visible when painted. The fake is the opposite. The fake mahogany furniture is thick in color after painting, often white, and no texture can be found.

In addition, some leather furniture can be initially identified by looking at the lines and listening. First of all, the leather on the mahogany furniture will not be all attached. Generally, the big side and the rag are made of real materials. The complicated parts of the line are real materials. Usually, the skin will be used on the core board, and both sides must be skinned. However, the texture of the wood is not perfectly aligned on both sides. In this way, by carefully distinguishing the wood grain, we can always see the flaws.

Secondly, the mahogany skin does not make too good wood, and often uses lower density pears, rosewoods (white twigs, squid), etc., by the sound when tapping can be distinguished.

Generally, the high-density mahogany has a hall sound, which is a echo of snoring, like the ringtones and chords of mobile phones, which is a kind of sweet and crisp sound; while the low-density mahogany, such as rosewood, is just very brittle.啪啪" the voice. Text / reporter Li Song

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