The packaging design of jam is always sweet but not greasy

[China Packaging Network News] As people pay more and more attention to the intake of sugar, jam packaging has also become convergence. Thanks to nature's chromatography, the use of transparent bottles and hollowed-out labels, such as the emphasis on raw materials, has produced a number of concise and visually comfortable cases. This week's recommendation is these sweet but not greasy designs.

Meia.dúzia by Mariana Leal Rato

Since everyone has had experience with graffiti jam on jam, why not put them directly into the hose? The packaging designed by the Portuguese designer Mariana Leal Rato for the local jam brand meia.dúzia draws on familiar paint tubes and is not only interesting but also enhances the portability of the jam. The layout of the label is also particularly neat, and the fact that a tube is pulled out at the picnic can really make a real effect. You can purchase these sweet "pigments" by link, starting from 5 euros.

Les Délices de Michèle by Chez Valois

Les Délices de Michèle is from Canada and specialises in jams made from various local berries from Québec. The Chez Valois studio, responsible for package design, starts with raw materials and combines the photos of each raw material with elegant watercolor backgrounds and imaginative illustrations to create a warm and welcoming brand image.

Geleta by Dori Novotny

What kinds of jam jars make people willing to put them on the table after decorations? The packaging created by Hungarian designer Dori Novotny for the jam made by Geleta Restaurant may give you some inspiration: It is divided into three sizes, among which the small and medium cans can be built like building blocks and combined into different combinations. Gift box. There is a rectangular cutout on the side of the gift box, which can just show the jam label with the same hollow design, giving people a clear feeling.

Ajá by Federico Parra & Tatiana

In Colombia's proximity to the Caribbean, a grandmother who loves to be called Mama will distribute hand-made jams and sweets each Christmas. As popularity gradually accumulated, more and more people began to submit orders to her and the jam business was officially promoted. In order to emphasize the brand's peculiar human touch, Federico Parra and Tatiana Gómez, responsible for the design, decided to select elements that are closely related to the old grandmother. For example, the brand name Ajá was the mouthwash of the grandmother when she responded to others. Her other hand-loving cross-stitch in her leisure time became Important visual elements on labels, order forms, and business cards.

La Tía Fina by Juanma Aznar

La Tía Fina from Spain is a family workshop that produces jams. This small-batch production model means that Juanma Aznar, who designs the packaging, can try more design elements. Aznar used the rubbing method to create a unique pattern for each jam, simple and sincere.

Poco a Poco by Latona Marketing

Do you still remember those nail polishes that used edible taro? The packaging designed by Japanese design firm Latona Marketing for the handmade jam brand Poco a Poco in Shizuoka Prefecture took a reversal of the role: designers replaced traditional round cans with boxy glass containers and purchased them at the top. A black cover. With the preconception of nail polish, even if it is actually made of lightweight cardboard, it will create an illusion that it needs to be untidy. If you are interested in the jam, you can purchase it from Poco a Poco's official website, starting from 800 yen.