The “Vebron effect” in the packaging and printing industry

The modern market economy is constantly maturing, and commodity packaging is constantly evolving to the high end, and a new economic theory has emerged - the "Vebrun effect." This is a theory put forward by American economist Veblen: the higher the commodity price is, the better it can sell. It refers to the degree to which consumers demand a commodity because of its price.

The increase and increase reflects the psychological desire of people to spend their money.

Faced with this new market form, packaging and decoration printing enterprises should adapt to the market changes as soon as possible under the guidance of the “Vebron effect”, adjust the development strategy, lead with high-grade design concepts, and support high-grade technology. The market atmosphere of taste is created to develop a high-grade commodity market.

Leading high-grade design concept

Any packaging product is inseparable from the design, high-grade design concept is the cornerstone of high-grade packaging products. The level of product packaging depends entirely on the design of the packaging and should give full play to the leading role of the design. Only high-grade designs can have high-quality packaging products.

The design has two meanings here: one is the overall design concept of the whole package, including the capacity, volume, specification, shape, service object of the package; the second refers to the specific design of the package, including what pattern and color In particular, we must keep pace with the times, pay attention to the use of modern elements, combine the characteristics of the times, mobilize all design methods, and connect with fashion to design high-quality works that attract consumers' attention to enrich the commodity market. So how do you create the “Vebron effect”? There are some points that must be done.

From life, higher than life. The design concept of the designer must be rooted in the fertile soil of life, establish a high-grade concept, have high-quality quality, and practice high-grade skills.

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