The world has five major press brand analysis (2)

Chapter 2 Germany

Section I rigorous and careful creation of excellent German goods

Germany is home to Heidelberg, Roland, and Korpa. In the face of Heidelberg, Roland, and KBA, you will surely feel the special technical beauty of German industrial products - from the fine texture of steel to a reasonable structural design, almost every detail is impeccable, from the deep reflection Germany's unlimited pursuit of perfect products. German goods are so high-quality that they are synonymous with "excellent" internationally.

The Germanic people are known for their closeness and rigorousness and seriousness. People who have dealt with the Germans will also appreciate it. For Germany's industrial products, it is the rigor of the German nation that is unique in the world and it has created a remarkable reputation for German goods.

What makes rigorous and serious in the second quarter?

However, few people know what makes the Germans rigorous and serious. And if we do not know this, we will never learn the Germanic people’s ambiguity in creating superior products.

A company's development is so great that it depends on the quality of its products.

What I want to say is that sincerely, products are good, and with excellent products, companies can grow. German goods are so excellent because Germans are not mainly motivated by money, but use religious piety to see their profession and produce products.

Section III The content and profound influence of Lutheranism

We know that Germany is the birthplace of the famous Martin Lutheran religious reform. Luther brought a new concept to the Germans. It was "vocational duty." In the German term Beruf (professional, vocation) is included the concept of religion: God's mission.

In other words, for a follower, he does the same work and produces the same product, not for wages, to do for a living, but to complete the tasks God has arranged. We can imagine that this is just a matter of comparing the rigorousness and seriousness of working attitudes with respect to the fact that the work is just for the purpose of getting paid, and the quality of the manufactured products will be different.

This point is crucial, and it can be said to be one of the most valuable spiritual resources for the creation of the great German nation. Looking at the history of the term "corporate duty" in a language of civilization, we will find that neither the languages ​​of the peoples, which are mainly Catholics, nor the languages ​​of the ancient peoples, have any representations and known to us. The word “profession” (in the sense that it is a life-long task, a definite field of work) is similar in concept, and in all the major peoples of Christian Protestantism, the term has been used up to now. We can further see that it does not originate from the ethical characteristics of the language concerned. For example, the word is not a product of the German spirit. Instead, it is derived from the translation of the Bible. It is not the original text of the Bible but the translator’s own spirit. In Luther's translation of the Bible, the modern meaning of this word first appeared in Chapters 30 and 21 of J.Silard's Book of Wisdom. Since then, in the daily language of all Protestant peoples, the word quickly brought its current meaning, and before this, in the secular or even religious writings, there was no hint of this layer.

Like the meaning of the word, this concept is also new, is the result of religious reforms, and first of all acts on Luther's life in Germany. Luther's career concept includes a positive appraisal of people's daily activities. Some of this positive appraisal has existed as early as in the Middle Ages and even in late Greece. However, there is no doubt that it is new: personal moral activities. The highest form that can be taken is to evaluate its obligations to perform worldly things. Formally, this will inevitably make the daily secular activities have a religious significance, and based on this for the first time put forward the professional thinking.

In fact, Luther’s professional thinking led to the core teachings of all Protestant denominations: “The only way God promises to live is not to make people go beyond the worldly morality with the ascetic abstinence, but to get people to take their place in the world. Give him responsibilities and obligations.” And this responsibility and obligation is his duty.

Luther developed this idea in its first decade of activity as a reformer. Luther believed that the life of a monk was not only worthless, but he could not be a reason to defend himself before God. Moreover, the obligation of the monastic life to abandon the present world was selfish and evaded secular duties. Contrary to this, performing the occupational labor seems to him to be the outward expression of love. He proves this by the fact that the division of labor forces everyone to work for others. Luther's view is strongly contrasted with Adam Smith, the father of economics, on the same issue: It seems to Adam Smith. , Labor is done for selfishness; in Martin Luther's opinion, man is working for altruistic and even love him.

Due to Martin Luther's reforms, the fulfillment of secular duties was the only mode of God's promise to survive, and it has been increasingly taken seriously. Luther further suggested that people can be saved in all walks of life. Since a short life is just a pilgrimage, there is no need to pay attention to the form of employment.

As Luther became increasingly involved in worldly things, he also made more and more evaluations of worldly things and worldly things. However, Luther's professional concept is still traditional. His so-called career is something that people have to accept and must satisfy themselves. God's destiny. In the later development process, the orthodox Lutherans have more emphasis on the occupation as a task arranged by God, or rather, the only task arranged by God.

In the Catholic Church, people need to be saved, need to go to church, and undergo penance. In the Reformed Protestant teachings of Ruth, the worker’s factory was a church. He was a pastor himself. His profession was to serve God. All of this became the most solid spiritual foundation of Heidelberg.

In general, Luther's and later Lutherans’ professionalism deeply influenced Germans. First, they regard secular work as sacred and engage in secular work with the most sacred attitude. Second, they respect the division of nature. Cooperation is not overly focused on the form of professionalism. Third, it is extremely well-balanced in its own work and has a good professionalism.

It is with the best workers in the world, the best division of labor and cooperation in the world, and the best professionalism in the world. German products have come from behind and become the synonymous of excellent products in the world.