Unclear demand, the status quo of the elderly wardrobe market is worrying

China's aging is becoming more and more obvious, and the aging population has become a group that cannot be ignored. Pushing the consumer market to the elderly is also a problem that all walks of life are thinking about. For the wardrobe enterprises, the wardrobe market has not yet been obtained. Effective development, the future development in this field is also worthy of corporate attention.

Undeveloped old wardrobe market

China has entered an aging society, and the market for elderly products is undoubtedly a huge "treasure." As far as the elderly wardrobe market is concerned, it is still a blank, and it is precisely this blank that makes the old wardrobe become a direction and a new battlefield for the development of the wardrobe industry. The proportion of the decoration market is too small, and many manufacturers feel that there is no need to put out special energy to do it. At the same time, this is related to the characteristics of Chinese consumption. The elderly in China have always had the traditional concept of “reinforcing light consumption and lightening children themselves”.

"Now, many consumers enter the store and ask if there are any products suitable for the elderly. This makes us feel that the demand for old wardrobes is increasing, and now the spending of children on the elderly is increasing. Later, the old wardrobe is also a Development direction." Ms. Liu, a salesperson of a wardrobe brand, said.

Unclear demand is the biggest problem in the elderly wardrobe market

Faced with the market gap of the old wardrobe, many wardrobe enterprises have also fallen into deep thought. On the one hand, they have seen the broad prospects of the old wardrobe, and on the other hand, the multiple difficulties in developing the old wardrobe. This "cake" is difficult to swallow. The reporter learned that the wardrobes for the elderly are generally biased towards solid wood, while the design of the wardrobe is more complicated and the production process is longer. From design to proofing to production, the entire process typically takes at least three months.

If it is a wardrobe designed for the elderly, on the one hand, the production process will be very complicated, on the other hand, the old wardrobe of the elderly wardrobe will not be used for a long time, and it is not economical for the consumer. At the same time, the development of any targeted new products needs to be adjusted on the production and management systems. The old market has yet to be developed. The wardrobes for the elderly design are slower than other wardrobes. The wardrobe enterprises generally do not rush. Product development.

“The reason why the elderly wardrobes are rare in the market is that the exclusive demand for the elderly is not clear.” In the wardrobe industry, the exclusive needs of the elderly are not much different from those of adults, but generally only in comfort and safety. There is a distinction in sex. Mr. Li, who has been engaged in the wardrobe business for many years, said: "The market for elderly wardrobes is more difficult to develop. In terms of safety and comfort, older wardrobes should be more functional."

The elderly wardrobe market must be designed according to the physiological characteristics of the elderly, and the design of the wardrobe should be comfortable and simple. Although the market for the elderly wardrobe has not yet been developed, the potential for the development of the elderly wardrobe market is enormous, as the elderly are also a large group.

Source: China Wardrobe

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