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Guinness bird (603555.SH) on Tuesday to start the IPO, to be listed on the Shanghai Stock Exchange, will be to fill the A-share field of sports apparel blank. A number of brokerage analysts told Great Wisdom News Agency that sports apparel companies will take the lead in the apparel industry after they have gone through stockings in the past two years. ANTA Sports (02020.HK) and Pick Sports (01968.HK) Data show positive growth year-on-year, and the industry is expected to enter a slow recovery phase in 2014.
In the domestic apparel industry, sports apparel companies fell into an inventory crisis earlier, the channel expansion in the past two years substantially slowed down, or even appear off shop boom. Guinness Bird prospectus showed that due to the boom of the industry, the Company's orders for 2013 dropped in double digits, which resulted in double-digit decline in net profit in 2013, while orders for spring and summer 2014 decreased more narrowly, while orders for autumn and winter 2014 showed up Slight growth, showing the bottoming out trend.
Prior to China's mainstream sportswear company basically choose Hong Kong market. Anta Sports, Peak Sports and other companies vigorously went to inventory after two years. In the first and second quarters of 2014, the order data of the orders has been resumed growth, reversing the trend of orders declining since 2012.
Some analysts pointed out that Guinness birds mainly engaged in China's third and fourth line sports apparel retail market, in the domestic sports apparel industry, "the second tier", at present, the sports apparel industry is still in the market callback period, the bottom remains to be confirmed.
Another brokerage analyst believes that sportswear is one of the few sectors in the apparel industry that have undergone a complete life cycle. This round of sportswear industry to inventories generally lasted 2 years, the market is generally expected in 2014 the industry will enter a slow recovery phase, but the store speed will not be restored to 2011 levels, the company continues to readjust the structure, pay more attention to single-store efficiency .
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