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In this fast-moving mobile Internet era, mobile payment remote and near-field payment methods have become the focus of attention.
In this issue, I will talk to you about the hot and big “big cake†of mobile near-field payment.
When we went out to eat or buy something to pay, we first cashed in, and then we used to take out credit cards, and in the future we will become more and more used to take out mobile devices to pay. Now that we have started to take out our mobile phones, we may use watches and smart bracelets in the future. How big is this market, please see the data I have sorted out for you on the big screen.
Taking out the mobile phone to pay for the bill, there are two forces, and they want to grab the market "cake" that is paid in the near field:
One faction is what we have already begun to use on the "clear face": the QR code of Alipay or WeChat payment.
Another group is an "undercurrent" that uses NFC short-range wireless communication technology.
You can simply understand that your mobile phone has a long communication antenna, and your card account can be transferred to the mobile phone's app. So in the future, we only need to take a mobile phone to touch a certain POS machine, and we can complete the payment. You see, for you, there are obviously two ways to pick up your phone before the cashier, and your choice will determine who will earn the transaction fee and account big data for the payment.
What happened to the NFC camp? I have given you an exclusive explosion: There are already a large number of banks that have secretly developed a unified standard flash payment product, and soon they will be assembled and announced and pushed on a large scale, and you will be ready to accept them in the app. Swipe gold, discount coupons. Samsung paid and Apple paid them, and it was a long time since they were told to cooperate with UnionPay. When accepting our interviews, all parties said that they would "disapprove". You think, if this rumor is false, they have long since rumored, and they will not express their views.
The two camps are finished, let me tell you the history of the paragraph:
Do you think that the payment company that is playing the QR code first discovered the big cake in the near field? No. In fact, as early as 2009, mobile communication companies took the bank and began to study various technologies to put payment functions into mobile phones. In 2012, the central bank decided to use the NFC standard.
Then why has it developed so much for so many years? You can check the history of this development on the Internet. Experts will tell you that many mobile phones did not have NFC functions as they are now, so the "industry chain was too long." What is "the industry chain is too long"? I use the vernacular to translate it to you: too many people who want to share a cup and drink: mobile operators, mobile phone manufacturers, patent providers, banks, UnionPay. Whoever pays for the effort to do things, whoever enjoys the profits, has to talk.
This talk slowly, at the end, Alipay, WeChat, halfway through the two-dimensional code mode cut into the near-field payment market, in the closed loop of their own virtual accounts, not so many father-in-law, took the third-party mobile payment market 90%. In the virtual account system, UnionPay has no liquidation, the bank has no receipts and can not see the transaction data, and even the bank card is not needed. This will stimulate the banks and they must catch up.
The story is over, and finally a competition:
For the strong, competition is never a bad thing, it will only make the market progress faster, so that the participants can learn from the opponents if the traditional financial institutions can learn from the Internet financial institutions to truly respect the user experience, if Internet finance Organizations can learn from the traditional financial institutions to truly awe the rules and control.
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