With the arrival of Christmas, New Year's Day and the new house at the end of the year, the wardrobe market will usher in a new sales peak. For the wardrobe business, in the climax of this promotion, we should do a good job and win the consumer's reputation.
Year-end wardrobe industry welcomes new development
According to the National Building Materials and Household Climate Index jointly released by the Department of Circulation Development of the Ministry of Commerce and the China Building Materials Circulation Association, this year's building materials and home furnishing industry has been reduced to the lowest point in three years at the beginning of the year due to the influence of real estate control policies, although in the second and third quarters. It is picking up month by month, but the overall sales volume is not optimistic. The industry expects that there will be less than two months from the New Year. The annual momentum of the various businesses in the industry has reached the last stage. The promotion at the end of the year will be much higher than in the past. The wardrobe industry is no exception.
"Affected by the Third Plenary Session of the 18th Central Committee and the intensive property market regulation policies of the 18th Central Committee, the real estate transaction volume of 11 first- and second-tier cities in China has shown a downward trend this year. At the end of the year, it is generally a low season for home improvement, but this year it has an abnormal relationship with the promotion of home building materials enterprises. The wardrobe company skillfully utilized the market's expectation of price increases for next year's home improvement, and implemented a low-price strategy. This move has been unsatisfactory for the market." An industry source said.
Wardrobe companies should strengthen the integrity of services
A wardrobe dealer said that it coincides with the two major nodes of Christmas and New Year's Day, and many stores and merchants are making great efforts to promote. Most of the merchants are now rushing to record new sales this year, and the current price is even lower than during the peak season.
An important factor contributing to the arrival of the "New Year's Eve" boom is that consumers are convinced that the home improvement industry will raise prices next year. In fact, since last year, the sound of renovation price hikes has never been interrupted. The "price increase" has been heated up and the "price increase" will be seen as an inevitable trend.
Insiders pointed out that although the home improvement war has been ignited at the end of the year, there should be a lot of innovative services in the wardrobe enterprises. The relationship between business and consumers is not only a simple relationship between supply and demand, but also an emotional communication. Various service measures are the bridge to achieve emotional communication, and honesty is the blood of emotional communication. Carrying out the attitude of honesty in every inch of service action and sublimating the service to emotional communication is an important guarantee for improving the image of the wardrobe and gaining the reputation of the company.
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