E-commerce injects new business opportunities for printing

In front of an article we talked about the opportunities that the Olympic Games and the Expo will bring to China's printing industry. Then, what are the favorable conditions for us to allow the printing industry to advance to the next level? Good e-commerce is one of the most important ones. Because e-commerce will be a model to lead the future printing industry.

One is printing—everything from the beginning of type printing in China, or the modern printing invented from Gutenberg has hundreds of years of history. One is e-commerce - a new industry that has developed with the Internet in recent years. What will be when they are combined together?

It is no stranger to printing, and printing is nothing more than the use of printing plates or other methods to transfer the graphic information on the original to the substrate. Everyone in e-commerce knows a little about it. Electronic Commerce is the use of computer technology, network technology, and long-distance communication technology to realize the electronic, digital, and networking of the entire business (buying and selling) process. People are no longer face-to-face, looking at real goods, trading paper documents (including cash) for trading transactions. Instead, it conducts transactions (trading) through the Internet, through a wide array of online product information, a complete logistics distribution system, and a convenient and secure fund settlement system.

The development of computer technology and networks has made it possible for people to engage in business activities in the network environment. In western developed countries, there are many companies that have achieved great advantages over their competitors through e-commerce and have created many successful models such as e-bay, Dell, HP, and IBM. It can be said that e-commerce is the mainstream of today's business development. Enterprises that do not conduct e-commerce are bound to lose their competitive advantage and gradually eliminated by the market. China's various industries such as petrochemicals, steel, aviation, shipping, coal, textiles and services have conducted beneficial explorations in succession and accumulated a wealth of experience. In this regard, printing and packaging companies have been left behind, and they should have more urgency to develop e-commerce. In this process, many companies have suffered tragic failures due to various misunderstandings. Therefore, in the process of developing e-commerce, printing and packaging companies, if they can absorb the lessons learned by their predecessors, will undoubtedly reduce the difficulties and risks in the development of e-commerce and enable enterprises to embark on the fast lane of e-commerce.

Why then say that e-commerce will lead the future of the printing industry? As long as there is competition in the industry, then there is a commercial formation. The way of business is nothing more than: “I have no people, I have excellent people, I am fine, I am fine, I am honest, I am abandon” Now Business warfare has reached "have, excellent, fine" but it cannot be "abandoned", so we have to make a fuss about "cheap". How to achieve "cheap" First, we must reduce the cost. The "cheap" of the product itself may lead to a decline in the "excellence" of the product. So we must consider from other directions. Professor Porter of Harvard University pointed out that J:. Reducing costs is the company’s most fundamental competitive advantage. Enterprises with stable and low cost can maintain long-term leadership in the market. The implementation of e-commerce can reduce the cost of packaging companies and thus increase the competitiveness of enterprises, mainly in the following aspects:

1. The Internet can simplify many steps in the supply chain. Enterprise printing companies can directly connect to the supplier's inventory system to see what's in there and how the order is processed. Because there is no need for too many order processing departments, which can make suppliers more flexible, and the printers and suppliers are connected through the Internet, orders can be automatically processed, which can simplify the work steps and reduce the cost of processing orders. According to statistics, the use of e-commerce by e-commerce companies globally can save companies 2% to 25% of the purchase cost, and the procurement cycle can be reduced by 10% to 15%, while also reducing the company's inventory.

2. Ability to establish an interactive system between business and customers. In the past, companies and customers often came to the door or sent orders or valuations of printing services by telephone or fax, which slowed down the supply chain. After a comprehensive e-commerce platform has been established, both the printing company and the customer can use the network to process and transmit valuations, order transactions, and related information, enabling unprecedented improvement in the operational efficiency of business processes. At the same time, customers often want to know the progress of the business faster, and the printing company can provide customers with services to check the status of the business progress through the network. The supplier will reduce the cost of order processing because of the network ordering system, and the required cooperation partners will also be reduced accordingly. Even small companies can form a stable cooperation relationship with suppliers through the network.

3. It can scientifically analyze the impact of factors such as model and price on the production cost among various raw and auxiliary materials, promote the renewal and transformation of mining concepts, and minimize overall costs. For example, paper is usually the largest item in raw materials for printing companies. Therefore, in the procurement activities, the lowest price paper is generally purchased under the premise of ensuring the quality required by customers. But the printing industry buys paper by weight, and buying the cheapest paper, the final product cost is not necessarily the lowest, because if this paper will consume more ink or reduce the printing machine's production efficiency, The actual price of the paper contained in the printed product will be much higher than other paper. If you use the Internet, you can obtain data from the paper companies and customers' supply chains to understand the use of paper, how they perform on the press, and how they are consumed in the company, through paper, ink, etc. for various models, regions, and prices. Test, analysis, and use of scientific measurement methods to determine the actual cost of paper, can provide a more reliable basis for the choice of paper.

4. It is able to establish a new type of mining mode between printing companies and suppliers to reduce the cost of procurement. When this model is developed to a certain extent, the traditional pattern of printing companies purchasing through suppliers will gradually be replaced by the direct mode of collection between printing companies and paper manufacturers in a wider range. Even some of the smaller printing companies may also pick and sell paper from the paper manufacturers' dealers at more favorable prices. There are some large-scale printing companies in foreign countries that have established a new type of paper collection and supply system with paper mills. This kind of mining system is firstly a printing factory to determine the needs of customers, and then the paper mills produce and supply according to the needs of the printing factories. They also reorganized the procurement process. Centralized purchases of subordinate branches are no longer independent and individual purchases, thereby further reducing procurement costs.

The increase in profit margins on the other hand is considered from the open market. How to make the market bigger and stronger is what every company dreams of. The data shows that 34,963 companies join the ranks of network operators every day. Since 2004, the number of Chinese network operators has grown from 4 million to 15 million. Li Nianzheng, vice chairman of the Shanghai Federation of Industry and Commerce, even declared that the amount of transactions in the Chinese e-commerce market has reached in 2005. 677 billion yuan, of which the most prosperous city in mainland China - 1/4 of SMEs are trying or actually using e-commerce for internal or external trade. When the whole of China is moving closer to e-commerce, how much is the printing industry when the transaction volume reaches 679 billion yuan? I'm afraid it's so rare? ! And a considerable portion of the profits in the entire printing industry is created by SMEs. It can be seen that the printing industry's e-commerce market is so big. But at the same time due to insufficient attention to hesitation, lack of understanding of overly simple implementation, lack of awareness of information security, neglect of management and business model changes, and neglect of cooperation with peers and other factors also hindered the development of e-commerce in the field of printing. So the e-commerce market in the printing industry is both an attractive cake and a tough bone. How to win is an issue that needs to be considered by each vendor and e-commerce platform.

China now also has a large number of e-commerce platforms for printing and packaging. CPP114 - China Printing and Packaging Network is one of the more typical and generally recognized e-commerce platform. CPP114-China Printing & Packaging Co., Ltd. aims to disseminate information through the Internet to enterprises in the printing and packaging industry, facilitate e-commerce trade, and comprehensively promote the process of informationization in the industry. This further convinced us that the path we are currently taking should be deepened in the printing and packaging industry, and be a part of the industry. Compared to Alibaba and HC Network, we are taking a deep road, because we only serve the printing and packaging industry, so we are more professional. In the depth field, our goal is to provide the road for e-commerce for enterprises. A full range of solutions. CPP114-China Printing & Packaging Network is not only the portal of the printing and packaging industry, but also will be the first shopping guide website in the printing and packaging industry in China. Small C is the printing and packaging procurement expert who has recently met with the majority of printing and packaging professionals after more than two years of brewing. She is the implementer of the concept of "one-stop online shopping" for printing and packaging. (You Jiayu)