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[Office Partner Information Channel] The stationery industry is one of the fastest-developing light industries. The rapid development in recent years has brought about various changes in the stationery industry. Whether it is the change in marketing model, the innovation of new stationery or the positioning of enterprise development has changed.
New trend: creative stationery is hot, traditional stationery is rare
The creative stationery is endlessly visible. When visiting the stationery market, we can easily find the eraser shape of the banana shape, the correction tape of the shape of the tennis racket, the shape of the syringe... Open various online stores, and the full-screen Japanese and Korean stationery and creative stationery are also consumed. The person declares the mainstream trend of the market. Unlike the overwhelming creative stationery, simple and traditional stationery products have become rarer in recent years. Of course, this is not to say that simple stationery is not popular. Relatively speaking, fancy student stationery is more popular.
New model: e-commerce is developing rapidly, traditional wholesale is deserted
The two school days of the year are the hottest moments in the traditional stationery wholesale market, and the “opening economy†in recent years has not brought a particularly large wave to the stationery merchants. This is because with the flattening of channels and the development of e-commerce, more and more consumers are more willing to purchase student stationery directly from the Internet. This also makes the stationery wholesale market more and more deserted. This also reminds the majority of stationery manufacturers that e-commerce should penetrate into the development of enterprises.
New trends: stationery businesses value branding
In the face of the mixed stationery market, consumers have chosen stationery more and more, while considering economics and practicality, they have become more and more preferred. The popularity of high-end stationery does not mean that the public is increasingly advocating "luxury", because the price of high-end stationery is mostly within the reach of consumers, but for the increasingly saturated stationery industry, the intense Competition and market elimination mechanisms are pushing the stationery industry to the brand era. The emphasis and shaping of stationery brands is also evident from the sluggish export market. Most export stationery companies must develop “domestic sales†business, and brand shaping is indispensable.
Source of information: Internet
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