Event: More than 10 companies got together to apply for listing
According to the "Jinghua Times" news, recently, in the documents issued by the China Securities Regulatory Commission, the first publicly issued stock declaration enterprises, including Red Star Macalline, Qumei Furniture, Guangzhou Haolaike Creative Home, and other well-known home furnishing enterprises. The collection is embodied in the industry and has attracted the attention of the industry. It is also known as the “listing boomâ€.
Comments: Listing is the performance of the entire home industry facing brand promotion and accelerated competition. It can achieve expanded reproduction and increase the scale of production. However, it also bears a major profit responsibility. Advanced enterprises must invest large sums of money to prepare. This is a step-by-step process. Process, companies still need to be cautious.
Event: After the year, the home market ushered in the promotion season
The "Beijing News" reported that many home furnishing companies started the first marketing campaign in 2013 after the holiday, and some companies also set a new year's work goals. Next, the upcoming “3·15†is a major sales node in the industry, and most of the brand's promotional activities have begun. With the advent of March, the spring decoration season is about to begin. The arrival of various festivals such as “March 8 Women's Day†and “3·15†will give the major stores a reason to start a new round of promotion activities.
Comments: As the traditional spring season of the home industry, the major supermarkets will certainly not miss, the home market after the new year will become hot, but some experts also pointed out that the continued property control measures may make the heat slightly less than in previous years, However, the rigid demand of consumers has always been there, so it should be "stable and rising."
Event: 2013 floor industry attack e-commerce market
According to China Floor Network News, according to statistics, the scale of China's online transactions is expected to exceed 1 trillion in 2013, and 35% of Internet users of 420 million choose to purchase goods online. At present, the overall economic situation of the home market such as flooring is not optimistic. Floor enterprises are faced with rising raw materials, labor costs, and high store costs. Floor companies have begun to look for wider sales channels, reduce costs and increase sales. The e-commerce market has become numerous. The goal of flooring companies, in the face of huge market, many flooring companies began to eager to try.
Comments: Although e-commerce is developing in China, there are still many inconveniences for the traditional industry of home. Most consumers are still cautious and conservative. It is necessary to accept the e-commerce of the home market. Time.
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