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Adidas in Chinese people's eyes is familiar, it is a sport casual wear in the field of well-known brands, well-known brand Adidas has been in China for more than 20 years of time. During this period, Adidas has been seeking "the first sports brand" dreams and goals.
Beginning in 1920, the first pair of shoes handmade, Adidas's dream is to work hard to create the best sports shoes in the world. Nearly 90 years, Adidas uphold this goal, and constantly improve their skills, from the practice of identifying problems and promptly correct and resolve, and finally make their own step by step boarded the world famous brand of the peak.
As early as its inception, Adidas founder Adi Dassler followed three guiding principles in its R & D efforts: producing the best sneakers to meet the needs of sport; protecting athletes from harm; and making the product durable. Three principles prompted Adidas always pay attention to the quality and comfort of shoes, once found the problem, the idea to improve. Adidas logo of the three lines from the late 40s of last century has been in use today. Later, Adidas tailored specifically for athletes with shoes, so that their business gradually expanded.
Adidas Lehrer is a leader in many technological breakthroughs and received more than 700 patents in total. In Adidas, was born the world's first pair of skates, the first pair of multi-button shoes, the first double plastic cast soccer spikes ... especially adidas screw-in spikes is a very revolutionary concept, people even think it is Germany football team won the 1954 World Cup made a contribution.
Adidas attaches great importance to the Olympic stage, but it also made a great contribution to the development of the Olympic Games, the Olympic Games in turn huge return to Adidas, the two achieved a win-win situation. As a Beijing Olympic Games in 2008, Beijing 2008 Paralympic Games, the Chinese Olympic Committee and the 2006 Olympic Winter Games, the 2008 Olympic Games Chinese sports delegation partners, Adidas Beijing 2008 Olympic Games, Paralympic Games, all staff and Technical officers provide equipment. Adidas also became the partner of the Chinese Olympic Committee sports apparel, participating in the 2006 Olympic Winter Games in Turin and Beijing 2008 Olympic Games, China's sports delegation are wearing adidas equipment.
Adidas confirmed that the company intends to produce "one euro shoe" for the world's poor (1 euro equals about 10.2 yuan) and will start trial production in Bangladesh next year. Jan Brenau, a spokesman for Adidas Group, said at the German company headquarters that the idea of ​​"one euro" is to a large extent an idea and does not mean that shoes are really cheap. There is currently no decision on pricing.
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