How is the Transformers toy imported into China?

On the eve of the film's premiere, the "Bumblebee", "Optimus Prime" and "Wei Zhentian" toys imported by the American Hasbro agent were quietly placed on the shelves. In 2013, the company entered the Shanghai Pilot Free Trade Zone, and with the import of each generation of Transformers series, it enjoys the inspection and supervision policy of keeping pace with the times and constantly improving.

Fast: "Transformers 4" encountered "pre-test"

In order to avoid counterfeiting and counterfeiting by the lawless elements, the United States has placed stringent demands on the time of entering Chinese-derived film-derived toys: it is synchronized with the film or listed a little earlier.

This puts pressure on Hasbro's China logistics department. In the old customs clearance mode, film-derived toys are generally required to complete inspection, sampling inspection, and issuing certificates before importing. It takes about 10 working days for laboratory testing. If the time node is not well grasped, it may cause the toy to be put on the shelves after two or three weeks of filming, which will make the company miss the opportunity.

As the first batch of replicable experience promoted by the State Council, pre-inspection of imported goods brings hope to enterprises. The “pre-inspection” will pre-inspect the inspection link. When the goods enter the zone, the sampling inspection will be carried out. If the goods need to be directly written off when they are supplied to the mall, they can exit the zone smoothly. Hasbro enjoys the pre-inspection facilitation trade measures of “pre-inspection-batch shipment-centralized write-off”, saving a lot of manpower, material and time costs. The customs clearance process has been shortened from 20 working days to 15 working days. In particular, the inspection front-end enables the company to achieve “zero time response” in the import process, and it is necessary to ship at any time. This is a strong shot for Hasbro to stabilize the Chinese market. The derivative toys of "Transformers 4" will be listed on the global market as scheduled under this favorable policy.

Faster: "Transformers 5" encountered "air test sea release"

At the beginning of 2016, the “pre-test” policy could no longer meet the needs of Hasbro. US manager Stone suggested that the existing customs clearance time still can not meet the demand for time cost. In the past year, there were a number of toys that had to be fully loaded in a very short time due to the temporary adjustment of marketing, 15 working days for them. The words are still too long.

"No, No, My dear friend, I need faster, faster! (No, no, dear friend, I need to pass the customs faster and faster)" Stone told the staff of the Shanghai Waigaoqiao Free Trade Zone Office of the Shanghai Inspection and Quarantine Bureau. .

Can the imported toy inspection process be faster on the basis of quality and safety? The time to test the wisdom of the regulatory authorities is coming. Coincidentally, the Shanghai Bureau has introduced the “Ten Inspection and Ten Release” customs clearance convenience measures, in which the “Air Inspection and Sea Release” mode further advances the laboratory testing process before the “pre-inspection” to the front of the country, effectively solving the urgent problem of the inspection time. .

Can this model be "transplanted" into imported toys for inspection? Through many investigations, the Shanghai Bureau made overall considerations and arrangements for laboratory testing time, enterprise intellectual property protection requirements, import cargo inspection and release, etc., and researched and developed a set of imported toys for the free trade test zone. Regulatory program. Hasbro only needs to air the same batch of toy samples for laboratory testing and report. When the seaborne batch toys arrive in Hong Kong, the inspectors check the goods and carry out the conformity assessment with reference to the airborne sample inspection results on the basis of the enterprise self-commitment. .

The "Transformers 5" derivative toy was shortened to 5 working days by the time when the sea entered the Waigaoqiao Free Trade Zone and was released from the area, which basically met the needs of enterprises for the adjustment of various temporary products.

The fastest: When companies encounter differential regulation

In the continuous exploration and practice, the Shanghai Bureau is striving to achieve import supervision differentiation and maximize efficiency, and create a relaxed, convenient and orderly business environment for the Shanghai Pilot Free Trade Zone. The combination of “pre-test” + “air test sea release” mode enables companies to choose different customs clearance modes according to product market characteristics.

In a recent discussion, Stone said that "pre-inspection" and "air-testing sea-release" are the real convenience brought by the inspection and quarantine department's refined services to enterprises. “That's wonderful! (Great) I’ll like it.”

In the past 4 years, Hasbro has imported 11.12 million toys through the Pilot Free Trade Zone. Shanghai inspection and quarantine departments reform and innovation, and constantly explore new modes of supervision to promote trade facilitation. The road to facilitation and supervision based on product quality is still expanding, forming a benign interactive business environment in the Shanghai Pilot Free Trade Zone.

Source: China National Times

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