LM Company leads a gold rush

(LM leads Gold Rush)

Atlas Wine Merchants wants to do some special treatment in its Millennium Gift President Cuvee 2000 champagne bottle in order to attract more customers and increase product sales. As the company has a professional packaging production line, it is required to be able to increase production efficiency as much as possible. Atlas assigned this task to the Toronto/Weston printing house of Lawson Mardon (LM).

Manager David Sinden thought of concentrating the pictures on the simple history of the millennium, employing Canadians and President's trademark to attract customers. Nowadays, Canadian consumers are already familiar with the middle and low market positioning. If the visual appearance of packaging bottles is designed to be very luxurious, it will inevitably give people an expensive feeling and prevent customers from choosing this type of champagne to celebrate the new millennium.

The final decision the packaging designer made was to apply the complete shrink sleeve trademark to each involved location. Full size logos must remain the same on both the packaging bottle and the shipping carton.

Select the original David Craig oil painting as the main image element of the logo. The Lawson Mardon Working Group believes that gravure printing is the best choice for copying oil paintings and compressing PVC shrink films. Mr. Sinden also pointed out that "printing requires the use of dark, rough, golden ink. These additional requirements also make gravure printing the best choice."

Eight colors are printed on the Schiavi press, and champagne sales have increased by 40 percent. The Lawson Mardon Working Group was further requested to design the 2001 version of the trademark. In the 2000 Golden Cylinder competition, the Gravure Association of America was also impressed with this trademark and awarded the "Best of the Best" award.