Logo Design Concept - Design Principles

》" Logo Design Principles

Logo design is not only the design of practical objects, but also a graphic art design. It has both the same features as other graphic arts expression methods and its own art rules. It must embody the aforementioned characteristics in order to better perform its functions.

Due to the demanding requirements for its conciseness, generalization, and perfection, that is, the degree to which success can hardly be found in a better alternative, the difficulty is much greater than any other graphic art design.

1. The design shall be carried out on the premise of detailed understanding of the purpose of use of the design object, its applicable scope, and relevant laws and regulations, as well as a deep understanding of its functional requirements.

2. The design must fully consider the feasibility of its implementation, and take corresponding design measures for its application type, materials and production conditions. At the same time, we must also consider the visual effects when applied to other forms of visual communication (such as printing, advertising, imaging, etc.) or zooming in and out.

3. The design should meet the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the affected objects.

4. The concept must be carefully tuned, and strive to be profound, ingenious, novel, unique, accurate, and able to stand the test of time.

5. The composition must be concise, beautiful, and conformal (adapt to the shape of its application).

6. Graphics and symbols should be concise, general, and artistic.

7. Colors should be simple, strong and eye-catching.

8. Following the rules of logo art, creatively exploring proper art expressions and techniques, and refining the fine art language to make the logo of the design highly aesthetically pleasing and obtain the best visual effects are the criteria for the pursuit of logo design art.

Source of information: pack.cn