Mapo Town: The Glass Bottle Industry Goes Out of Features

Industrial planning, spread "development of the runway"

Mapo Town is located in the northwestern part of the county. The Beijing-Hangzhou Grand Canal passes through the area, with Feng and Pei County in the west and Weishan Lake in the east. The town based on the original layout of the glass industry planning, according to local conditions, out of the park as a carrier of large-scale development. First, the park plans to identify the positioning. The town completed the environmental impact assessment of the park through the Provincial Research Institute of the Chinese Academy of Sciences, and completed the glass industry development plan through the Glass Industry Design Institute. Based on the expert's argumentation, the town clearly defined the orientation of the glass industry, and established a medium and high-grade glass container processing base and a daily glass production base. , glass industry tourism visits and environmental protection demonstration bases. The newly planned park covers an area of ​​2.85 square kilometers, and the built-up area covers an area of ​​1 square kilometer. The glass industry agglomeration area has taken shape. The second is enterprise planning and scale development. "To the benefit of the scale" is a firm belief in the development of the Mapo glass company. At present, the town has 61 glass products companies, of which 30 are listed glass enterprises above designated size, and 56 enterprises are enrolled in the park. There are 5 new kiln furnaces in the park, 4 new dribble material and 4 new annealing furnaces. Such as: Dahua, Hualian, Hongda,

In recent years, Xintai and other factories have continuously updated their production records in terms of scale. The annual production value is about 50 million, and the scale has developed into a “blowout” trend. The town put forward plans to strive to use three to five years to make the glass industry in the Mapo area into a billion-dollar industry, foster leading enterprises to form industrial groups, and strive to standardize the overall listing and packaging. The third is product planning, full bloom. Mapo glass product planning is developing in a diversified direction. Encourage enterprises to form a rich product category, further refine the product structure. At present, there are 9 categories of more than 4,000 flower color varieties, including daily-use glassware, wine bottles, wide-mouth bottles, medicine bottles, and cosmetic bottles. While increasing the product category and further intensifying product innovation, the town has already obtained national patents for the design of 125 kinds of glass products, and 40% of the products are used for export. The leap from "Mapo manufacturing" to "Mapo creation" has made the town a major step toward the goal of producing the most influential domestic glass production base in the country.

Turn crisis into opportunity to realize "curve crossing"

Since 2008, the international financial crisis that has swept the world has caused various industries to feel the coldness of the "cold". In the "winter", the fire in the glass enterprises in Mapo Town was even more prosperous in this cold weather. The town government and enterprises jointly explored and actively responded to the crisis. Mapo Glass won a rare opportunity for development. The first is to optimize products and adapt to the market. Since most of the Malopzhen glass products are middle- and low-grade products, this product structure precisely caters to the fact that the international market is demanding and practical in the crisis, and customers demand cost reduction. Mapo glass companies to seize this unique advantage, product exports not only did not decline, but showed an upward trend. The inexpensive products have won a large number of orders from liquor manufacturers in the Middle East, North America, and especially Western Europe. The second is to set up associations to reduce costs. The town park management committee and the park management service company established the Tongshan Glass Industry Association to hold warmth. Priority was given to the absorption of a group of enterprises in the park with good reputation and advanced production technology to enter the association. Through self-discipline and cooperation of the enterprise, dislocation management and avoiding vicious competition were implemented. The average sales price of glass products in the park increased by three to four hundred yuan per ton. Due to uniform bid procurement and market, coal, soda ash, quartz sand and other major raw material purchase costs decreased by 30% to 50% year-on-year, which greatly improved the economic efficiency of the company. The third is online sales to cater to the trend. Before the financial crisis, the development of the town's glass enterprise sales market relied on two legs of the salesman to "run the market," but now it is relying on two hands to "fight the market." More than 60% of the sales orders of more than 60 glass companies in the town come from the Internet. The sales department of each company can see an online sales team of not less than 20 people. In the eight-segment village of Mapo Village, where glass companies have gathered, almost every family in the village has a computer, and a large-scale third-party network sales broker has been formed. The application of e-commerce has been fully realized. This emerging sales model further reduced the company's cost of sales during the financial crisis and demonstrated its strong vitality.

Cultivate brand, boost "accelerated sprint"

Excellent products should have well-known brands that match them. In the “bigger” glass industry, Mapo Town strives to “strengthen” the glass brand. The first is to expand exchanges and integrate into the mainstream. In recent years, the town has actively strengthened its ties with the glass industry design institutes and research institutes such as Qinhuangdao and Qinhuangdao, and has invited the China Daily Glass Association to visit the Mapo Glass Industry and meet with entrepreneurs on three occasions to analyze the market. Technology Exchange. At present, it is actively applying to join the China Daily Glass Association, and strives to obtain the signboard of “China Daily Glass Production Base” as soon as possible. Through the Glass Industry Association, while strengthening the management of output quality, it actively adapts to the requirements of the international market, builds an international platform, and helps foreign companies that have the right to self-export to export directly. The second is to create a brand and increase the added value. The town actively helps and guides enterprises to innovate and register trademarks, owns their own intellectual property rights, and improves their core competitiveness. Actively contact the China Chamber of Commerce in Jiangsu Branch and Xuzhou Branch to train enterprises in foreign trade, export, international trade, customs declaration, certification of origin of products, etc. to adapt to international market rules. Through the participation of Jiangsu Province International Chamber of Commerce in international exhibitions, direct foreign exports, saving commissions, and strive for export tax rebates, so that the added value of products increased by more than 1/3, significantly increased the profits of export enterprises.

After years of development, the development of the Mapo glass industry has made considerable progress and has broad prospects. However, facing the goal of sprinting “the largest daily glass production base in the country”, the Mapo glass industry also faces relatively weak infrastructure in the park. The bottlenecks in the development of financial services supporting systems are lagging behind. Enterprises are expanding rapidly and their infrastructure is lagging behind. At the end of 2008, Maple Glass Enterprises reached 30 scale enterprises. The infrastructure of the park cannot keep pace with the rapid development of the company. At present, the roads in the park are aging and have poor sewage discharge. There is no centralized sewage treatment plant; the 115# power supply line reconstructed in 2006 is in a state of full load; the reserved land has already been used up. Financial services lag behind and restrict the development of the industry. There is only one credit union in Mapo, and the business mainly focuses on saving. Not only haven't many glass companies in the park loaned money to the bank for many years, even normal remittances, deposits and loans, and money transfers cannot be handled at local credit unions. At the end of the year to the beginning of this year, although the bank loans were coordinated to nearly 30 million yuan, for more than 60 companies, it was only a small sum of money. The Xuzhou Everbright gas project for the centralized supply of gas to the glass enterprises of the park was also suspended due to the shortage of funds due to the financial crisis. Poor roads affect industrial expansion. Mapo Town is the only town in the county that does not rely on provincial highways and highways. The total length of 23.3 kilometers of Liuma Road is the only major route to the Mapo Glass Industrial Park. This road is crowded and has poor logistics, which seriously affects the development of the park.

At present, Mapo Town has asked Xuzhou City Planning and Design Institute to make a glass park rectification plan, first revitalize existing assets and land, and self-financing some funds to initiate the infrastructure renovation of the park. At the same time, it actively strived for superior support and accelerated the transformation of the park.

Reprinted from China Daily Glass Information Network