Ten Problems in Milk Packaging Design

When it comes to milk packaging, the first thing that comes to mind in people's minds is the packaging form or the text and patterns on the packaging. In fact, words and patterns are only part of the packaging design. The design contains many complex factors. Packaging is a link of corporate image and marketing, is the implementation of strategy, is a medium of communication, is economic benefits, it must be good at using, clever use of packaging design. In order to promote the belief that dairy companies and designers have jointly designed excellent milk packaging, there are many problems in the current milk packaging design, which are summarized as the following ten.

In question one, the concept of milk is not clear or inaccurate. Want to let all people buy this, in positioning too broad, so packaging design can not be targeted to communicate with consumers, capture their hearts. No one will believe in buying drugs for treatment. Many operations are often narrowly targeted, but they can accurately hit the target.
The second problem is that the role of the marketing mission that is shouldering the burden of milk is not defined, and the grade and sense of value cannot be reflected harmoniously. The packaging is like a man's coat, and the first impression of it is from the packaging design. Originally with high quality connotation, packaging design is like distributing goods; originally not having content value, packaging design is elegant, making consumers feel discouraged or biological values ​​inconsistent, can not be second-time purchase or even give up continuous purchase - any not Harmony matches are failures.

Question 3: Milk's information layer arrangement is irrational, the primary and secondary issues are not clear, and the packaging information is inaccurate. A lot of information that needs to be visualized has to be found by consumers; the effect of the shelf is not good, and the customers in front of the shelf cannot be caught instantaneously; the vision is weak, and they are submerged in other packaging, even on the shelves.

Question 4, a company's packaging, placed on the shelves is not like a family. The reason is that the packaging design styles are different. Question 5, imitation. From the content to the packaging design, partial or even complete imitation, can only spread to the prototype. Question 6: The packaging design of a region is like a card and a family. Can not break through the inherent mode of thinking to see the packaging of color, graphics, text use. Traditional colors and graphics with local characteristics can be used as the key design elements of a card, but the same area's milk cards must be different from each other in the visual recognition of the brand.

Question 7 does not give full play to the functions of packaging. For example, the combination of packaging design and advertising, the combination of packaging design and promotion, and the design of the packaging itself (the scope of industrial design).

Question VIII. Most of the domestic packages do not have the means of opening, drinking or storing the packaging, or the logo is not comprehensive. In terms of information iconization, it is not yet in line with international standards.

Question 9: These two fish and paws cannot be determined by sales force and aesthetics. In fact, the aesthetic does not affect sales at all; on the contrary, having aesthetic packaging will promote sales.

Question 10: There is no standard for judging a good package. It depends only on the intuition of the relevant decision makers of the company. What the customer passes is a good package. Personnel in the enterprise marketing department need to strengthen the aesthetic professional training, otherwise they cannot stimulate and judge the designer's work, and the interactive creation creates a good work. Otherwise, the packaging design will eventually become a compromise between the two parties and cannot be optimal. Understand marketing does not understand the aesthetic; or understand the aesthetic does not understand marketing must not be.