The Application of "Non-linguistic Symbols" in Visual Communication (2)

Third, in our lives and learning, "language symbols" play an extremely important role in certain aspects.

However, the use of "non-linguistic signs" in the design art is not only a substitute for "linguistic signs," but also extremely important and widely used. In modern society, visually audible works of art surround us and have become an indispensable part of people's lives, allowing people to absorb what they need. So, what is contained in these things? Or what are you carrying? How do we draw what we need from these "non-linguistic symbols"? Here is an illustration of a poster in visual communication design. There are several placards: a picture called "Sweet", with sweet cakes on the screen, and sweet words in the same colors as apples; a picture called "Sour", with pickle jars on the screen, with symbols The sour hues of cool color set off; one is “spicy”, using hot chili peppers for hot pots, and modified with flame-colored lines. This picture shows the theme of "sweet," "sour," and "spicy." When we face these posters, we naturally feel the “sweet, sour, and spicy” tastes without having to say in words how sweet, what kind of acid, and what kind of hot, and it also causes a resonance of taste. Actually, designers can't create "sweet, sour, spicy" flavors in posters. Anything on the screen is not the taste itself. It's just the color graphics like sugar cakes, pickle jars, and red peppers. The objects in the human's taste habits are composed of the same things as the “sweet, sour, and spicy” tastes.

This is a poster advocating environmental protection:

In the green shades, the rows of chopped tree stumps are bloody as if they were cut off. The author did not appear on the screen with a text, but the intense colors and shocking images were deeply imprinted in the minds of the people: the trees were cut down as if they had been slain. With this poster, the author conveyed the scene of the destruction of the environment by virtue of his colors and drawings, and the purpose of publicizing environmental protection was achieved.

Designers use a variety of performance techniques and use color relationships, proportions, etc. to form a picture. Actually, designers use emotional emotional “non-linguistic symbols” to reveal and strengthen their emotional trends and attitudes. Ingeniously assigning one's own preference for a certain thing, opinions, and spiritual enjoyment to the intention of the poster. In this way, the "non-linguistic symbols" will "write" the information to the audience and convey it to the viewers' hearts, playing a role in propaganda and education. Everyone knows that visual communication design is a kind of mass media. It visually attracts people's attention and seizes people's psychology. The artistic expression of “non-linguistic signs” is to arouse people's resonance and capture people’s psychology. Visual communication design needs to fulfill the mission of “resonating people and seizing people’s psychology”. Optical language is far from competent. Whatever the form of “writing”, “non-linguistic symbols” are different. In the visual communication design, they are represented by visual languages ​​such as graphics and images. It breaks the barriers of the nation, the nation, and the community, and allows the visual communication. People resonate with sparks. This kind of translatability, which is expressed in the expression of personality characteristics, cannot be restricted by the culture formed by knowledge and experience in the synchronous era. This is one of the conditions under which "non-linguistic symbols" can be read by people.

In the forty-first century, the rapid development of material civilization and high technology made the development of the human world proceed at an unprecedented speed.

In today's information-developed society, all kinds of media are popular, and new media and traditional media have complementary advantages and jointly promote the progress of human information transmission. The popularity of networks, TV movies, computer multimedia, etc., has allowed "non-verbal symbols" to expand in a wider space. After breaking through the plane graphics and entering the nonlinear propagation of visual media such as networks, TV movies, and multimedia, various visual graphics, images, and images are no longer limited by space and time. These "non-linguistic signs" become static and dynamic; they realize infinite expansion in space; they produce colors that are different from print; they provide interactive activities where the audience engages in initiative and are more open; ultimately, they create richer visual experiences. In short, these "real" scenarios that are created are as if they happen before the eyes, just as advertised by Adobe's famous graphic processing software company: "There is nothing that you can't do, you can only imagine it."

The increasingly diverse forms of “non-linguistic signs” have led to the diversification of visual communication design. Therefore, we should abolish the style constraints and break through the restrictions of conventions—the exhibition will no longer show the finished works to the audience. Instead, it shows its process; viewers no longer have a cautious attitude towards traditional works; in the face of controversial works, the audience is free, and they can use their own imagination to develop the contents of the designer's performance, and so on. In a word, in the design of visual communication, the use of space, time, and movement... The design of expression has presented a fresh and pluralistic form. The “non-linguistic symbols” are playing an increasingly important role in it, and the space for its development is more The broader and broader; its development prospects are not yet in a definite period.

Author: Yangkai Min