The Important Role of Text Arrangement in Graphic Design (Chinese)

Second, the relationship between text and graphic design

In the graphic design, understanding of the basic visual elements is the basis for organizing the entire plane, just as a musician must compose a variety of musical notes with a limited number of musical notes, which requires an in-depth understanding of the characteristics of each note. For the plane, graphics and text are indispensable. Therefore, it is very important to correctly understand the visual role of text in graphic design.

(1) Text is an important symbol to convey information

Undoubtedly, words are the symbols of ideas. People have long been accustomed to such thinking in the long history. Looking at the human consciousness process is actually a process of symbolizing the world. The poet expresses his rich emotions in the form of words. The musician expresses his own feelings about the melody and delusions with different notes. The dancer The various understandings of the world are expressed in various body symbols...

It can be said that people use symbols to think, symbols are the main body of thinking. Italian famous semiotician Aike proposed: To define a symbol as any such thing, which according to the established social habits, can be regarded as something that represents something else - a notation X stands for the not-yet-Y, idiom " Yan Nihonghong Claw vividly and accurately expressed the concept of the symbol. The paws and seals left by the geese on the mud and snow have made people aware of the fact that the Hongyan once passed here, and can infer the information on the size of the geese. The paw print is the mark X, and the goose is not Y. However, the role of the symbol "X" sometimes can not only express a certain conventional meaning "Y". According to different times, different angles can also produce different associations, and their meanings can be interpreted differently, and can also represent "Z". "L", "K" and so on. The large number of tortoiseshell beasts unearthed at the Yinshang Shang site in Anyang, Henan Province, are engraved with a large number of hieroglyphs, known as Oracle. This is the earliest written Chinese text. Thousands of years later, except in the eyes of archaeologists, it still retains the characteristics of the symbol of the recorded events. In the minds of the vast majority of people, these hard-to-recognize words have become the era of thousands of years ago. Symbol. It becomes a symbolic graphic with a certain specific meaning. The meaning of symbols is pluralistic and variable. The same is true of the text as a symbol, both to achieve the function of meaning and semantics, but also aesthetic effects.

Graphic design itself is an expression of symbols. The reasonable and accurate use of symbols is very important for achieving the purpose of information transmission. Finding a symbol X can accurately convey the information of Y (the styling meaning in graphic design) and become the key to the success of a graphic design work.

(B) to explore the meaning of text symbols in the design

The meaning of the literal symbol has gradually been fixed by our customary thinking over time in the long river of human history. However, the use of text in graphic design cannot stop there. It must be at a higher level. With new perspectives, the concept of design should be used to dig out the broader meaning and role of text in design. Words are tools that make up the plane to convey information. The old saying "The workers must do their thing well," must have a new interpretation here. Knowledge of the nature of text is a prerequisite for graphic design.

The modern art master Cezanne summarized the complex world with the most basic and simple geometric shapes. Modern designers also need to realize the essence of the many elements involved in the design, otherwise they will be lost in these many elements and have no way to start. They can't freely and flexibly deploy, combine and re-arrange elements. create.

To discover more meanings of text symbols in the design, we must consider both the role of text's message transmission and visual effects. Different fonts, different font sizes, different kerning, and line spacing are all important design languages. We are familiar with the text in the designer's eyes, with more symbols and meaning.

1, text, line, surface characteristics. "Fonts should be graphical elements. Font graphics are highly unified forms and content" (Keller). A lot of texts originate from graphics, such as Chinese characters, ancient Egyptian holy book characters, and two river basin cuneiform characters, all of which are hieroglyphs. For Chinese characters, there is a saying that “paintings and paintings are of the same origin”, such as “cattle” and “sheep”.

In terms of the essence of form, any graphic and text can be regarded as the most basic shape elements - points, lines, and faces. To understand graphics and text from this perspective, they have the same importance in graphic design. Therefore, the text itself consists of points, lines, and faces, and it can also constitute new points, lines, and faces. The use of text in graphic design is the rational use and deployment of characters, lines, and features. In the plane we can often see: the headline text forms a striking point, a word constitutes a line of change between actual and actual, a description of the colorful face change... The graphic design is to pass these seemingly ordinary texts through The organization of the designers weaves together to form a unified picture and fluctuating rhythm.

2, text graphics features and graphic design. The graphical character of the text has always been a creative material for designers. China has always studied paintings and paintings with the same origin, and its text itself has the beauty of graphics and reached artistic realm. Oracle began as early as in ancient times. So far its text structure still meets the principles of the composition of graphic aesthetics. The world’s text is also not in the form of images and symbols. Therefore, it is an easy task to find out from the text what constitutes graphics. So we can often see graphical text and textual graphics.

The graphic text is based on the Chinese characters that have been developed for thousands of years. Using the products of modern social development as creative material, at the same time using this kind of creativity to express certain behaviors in modern society, creating a modern atmosphere and making the writing ideas modern. Not only from the form, but also from the content to further deepen the content to be expressed, is an imagery of imagery.
The other is a textual graphic, such as a text-based logo design. It is on the basis of the meaning of the word itself, and it is a new extension and addition of its meaning. The characteristics of the aquarium are represented by a combination of "fish" and "L" signs.