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According to a market research report released by Ai Media Consulting, the scale of China's O2O market will reach 418.85 billion yuan in 2015. Faced with such a market, both traditional industries and the Internet industry have great opportunities to make changes. Especially for the traditional industry, in the O2O era, the change of concept is more important than the action. Only when the concept changes, the action can be more powerful.
Take the traditional retail industry as an example. Commercial giants such as Wanda and Intime are as small as convenience stores and commissaries on the streets of the city. They are all accepting the sharing economy and the baptism of O2O. They are actively or passively making changes. In the catering industry, as a more thoroughly changed industry by O2O, it has experienced an O2O model blessing from group purchase to take-out.
Whether it is the traditional retail industry or the catering industry, an important part is the cash register. In the past, in addition to cash, the cashier was more often implemented using traditional pos machines. Today, the intelligent POS machine not only largely replaces the traditional POS machine, but also gradually becomes the link between the store and the Internet consumer.
Smart POS into O2O entrance
In the O2O mode, there are many entrances, and the intelligent POS is one of the special ones. On the one hand, by carrying the cash register function of the store, the intelligent POS becomes an indispensable basic device for the store. On the other hand, the smart POS has more potential functions than the payment of the cash register due to its intelligence, so that it is tied to the development of the store. Come together.
At present, smart POS has smart cash register products such as Wangpu, Aikeshi, Keruyun and Poynt. Among them, the world's first smart micro-POS is known as the palm of the hand, and has a market share. First, the merchants have a significant market advantage such as 50,000.
Compared with the general smart POS, the difference is that it not only has the functions of integrated collection, card voucher marketing, micro-mall, message management, business statistics analysis, etc., but also an Internet-based merchant intelligent terminal. The new POS for merchants to realize intelligent, Internet and big data operations.
Docking O2O scenes to help shop pull new Vail old
Laxin and Wei Lao are the rigid needs of the store. How to do this, the palm of the hand gives the answer. Through its business statistics analysis function and card voucher marketing function, it can help the merchants in solving the problem of pulling new and old.
In other words, the practice of palms is more like letting payment settlements not end, but just starting, and thus making smart POS not a simple settlement device, but an entry and marketing tool.
Payment is just one of many scenarios, and jumping out of the payment to make the terminal is more important than doing the terminal around the payment. For smart POS, what merchants need is not a simple replacement for paying cashier devices, but a revolutionary storm based on smart POS devices.
In the face of O2O's trillion business opportunities, no one is more eager to transform and change in the market than traditional industries. As an Internet company and a smart terminal company, these traditional enterprises are undoubtedly regarded as "teachers" and leaders in the transformation process.
The platform or the terminal, as long as it can bring transformation to the traditional industry, bring the function of attracting new users and maintaining old users, this terminal or platform has opportunities for development.
The reason why Palm is able to become the market-leading smart POS is related to providing a one-stop scenario solution for merchants in traditional industries such as catering. From payment to communication to marketing, different scenarios have given different functions and services to match, and the close combination of palm and WeChat platform further consolidates the foundation of its terminal-connected merchants.
Will the palm of the market be the next drop?
Due to the core patents of inventions and utility models with smart POS and two-dimensional code payment, and the clear pulse of the market, Palm has four firsts in the industry, namely, product capability first, terminal occupancy rate, and number of channels. First and brand influence first.
At present, Palm has the functions of integrated payment, marketing, management, etc., and its function is more than half a year ahead of its competitors. Product experience and reliability are also difficult for rivals. In terms of model, it adopts a national channel cooperation model and currently has more than 300 partners. It covers major cities and regions, and has strong ground pushing ability. It is similar to the US group and Didi. In terms of resources, it has the largest number of merchants, and can obtain the most complete merchant demand data to ensure the quality of product iteration.
This market position is very similar to that of Didi, but the latter is in the more competitive user travel market, while the palm is oriented to the B-end market, which is dominated by restaurants and other merchants.
In fact, it is not very meaningful to discuss whether the palm of the market share is the next one, because the market and the customer base are not the same.
However, like the offline travel market, the O2O market in traditional industries such as catering has reached an end, which provides a rare opportunity for companies such as Palm. And whether it can be the same as Drip, it is necessary to further improve the open function, to create a mobile consumer service platform for offline merchants, to continuously carry out technological innovation and maintain a competitive advantage.
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