Ya Duo hooked up the Internet and Yi Yun music to open a "sleep music" theme hotel

"April Fool's Day is not a fool! On April 1st, all NetEase cloud music theme rooms can be booked for 1 yuan...."

What is this routine? Netease cloud music also started the theme room?

The original “Netease Cloud Music·Atour Light House”, which was jointly created by Yaduo and Netease Cloud Music, was officially opened in Chengdu on April 1st and named “Sleeping Music” theme hotel. Atour Market VP Conway and General Manager of Netease Marketing Department Yuan Foyu attended the opening party of the hotel and announced that they have reached a strategic cooperation.

It is understood that the "Sleeping Music" theme hotel is the first time that Adora cooperates with the head IP of the music field. It is also the first time that Netease Cloud Music brings the immersive music atmosphere experience to the user. This hotel is filled with the theme elements of many Netease cloud music, with lively red as the main color, and the lobby is decorated with American neo-lights and other elements of American industrial style to create a retro, warm atmosphere.

At the opening ceremony of the "Sleeping Music" theme hotel, Alexandra VP Conway said: "Yaduo and Netease have carefully selected a new consumer experience space last year. We are very happy to cooperate with another top IP of NetEase. Cloud Music joins hands to create a cultural, warm and interesting music accommodation space for people who love music, creating a new hotel format that integrates accommodation, socialization and entertainment."

Yuan Foyu, general manager of Netease's marketing department, said: "Netease Cloud Music has accumulated rich, high-quality users and UGC potential in the past five years, and hopes to extend and apply this capability and resources more widely. The cooperation with Ato Hotel is the successful practice of Netease Cloud Music's offline empowerment strategy, and is an important step to expand the boundaries of the pan-entertainment culture industry and explore the possibilities of more meta-business models."

Share the joy of music in a hotel and experience the wonderful music on site

In order to bring a unique experience to fans who like various types of music, the "Sleeping Music" hotel has created four themes of classical, folk, jazz and electro-acoustic according to the floor, and infused a rich musical element according to the corresponding theme. Entering the classical music theme room, it seems to be in the symphony concert scene, such as curtains, floor lamps, decorative paintings, clothing, accessories, bedding, etc. are all retro style. In the theme room of the electronic music party, the cool lights and the neon characters on the large terrace create a sense of party. In addition, the mini saxophone in the jazz theme room, most of the decorations in the folk theme room are nostalgic. The style is completely consistent with the tonality of these musical styles. It is reported that the hotel room also has a corresponding song list of Netease cloud music, passengers can get music companionship after entering the room. Through the combination of music and design, the user is presented with a unique and immersive musical culture.

The hotel's public area combines the strict division of traditional hotels with a variety of functions such as front desk, dining, and performances, allowing users to relax and listen to songs, and even enjoy beer and fried while listening to their favorite band performances. The chicken is refreshing. The hotel's top floor terrace has opened up an open-air music scene. The combination of stage, bar and lazy sofa makes the integration of music and hotel perfect.

On the first floor of the public area, a commentary made with neon lights is particularly conspicuous: Sometimessmusicistheonlyfriendtoaccompanymethroughthenight. The loneliness of young people has increasingly contributed to their love and dependence on music, but it is also through music that they find friends who are in line with their own tastes. . Sharing and music evaluation has become an important way for people to find happiness in music, and it is also an important innovation brought by Netease Cloud Music.

As a hotel brand that focuses on young people's socialization, Atour Light Residence also joined the matrix of the Atour IP Hotel for the first time. Yaduo has always been popular with young Asian users with its young brand style, lively space decoration and rich social elements. Similarly, Netease Cloud Music, as a music product dedicated to sharing and discovery by NetEase, has become the advantage of its precise and personalized recommendation, massive song content, its high-quality music atmosphere, and warm and romantic music community. China's largest music social platform. Combining the online social content of ADB's offline social space and Netease Cloud Music, will the “Sleeping Music” theme hotel become another attraction for Chengdu and even national fans?

Based on the quality of the hotel, the "three high" Ya Duo must maximize the operation of space content.

It has been nearly two years since Yadu first proposed the concept of IP hotel. In the earlier 2013, the first hotel in Athoo opened the human element of reading and local photography.

“The first high is high quality, Yadu is an early pioneer in the middle and high-end areas; the second high is efficient, the hotel’s operational efficiency should be kept at a high level, so that we can provide customers with what we hope to achieve. Humanity and warm and interesting neighborhood service; the third highest is a high premium, our service can bring a higher premium to hotel products, which is why Ado is higher in return on investment than its peers.” Conway Live Asia The "three highs" were interpreted.

As of today, Atour has opened 174 hotels, has 12 million members, and has cooperated with more than 10 IP to open 5 IP hotels. At the critical moment of entering the new era of accommodation, “how to enhance the growth and mobility of accommodation space content, let content better serve users and enrich its accommodation experience” has become the content that Atour has been pondering.

"We have the same three things as Netease. First, we are all patient with time. Second, we are all pursuing quality. Third, we are all running in the slowest position. As long as there are these three common Point, we only have one purpose in making products, which is to let users live better.” Yaduo founder and CEO Yelu has said that the temperament of Netease and Yaduo are very close. Perhaps it is the temperament that matches, the two quality enterprises of Atour and Netease will spark.

In August 2017, Ato and Netease selected the “Atour·Netease Strictly Selected Hotel” in Hangzhou for the cross-border cooperation. The strategic cooperation between Atour and NetEase Cloud Music allowed Aduo to directly connect with Netease. Cloud music has a conversation with more than 400 million users.

It is understood that at the "Sleeping Music" hotel, Atour will try to carry out long-term, constantly updated content operations in the hotel space along with Netease Cloud Music. In the first floor of the hotel and the top floor terrace, the function of small music scene is integrated. After the hotel is opened, it will rely on the musicians and fans of Netease Cloud Music to perform performances, meetings, exchanges and other activities from time to time. . In addition, in the future, the hotel will also open the room audio and the user's Netease cloud music account, so that users can hear their favorite music at the moment of entering the room, and play the accurate music recommendation function of NetEase cloud music.

Editor in charge: Han Tianjun

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