On March 28th, China UnionPay announced the “List of Products Accepting Terminal Safety Certification through UnionPay Cardsâ€. Xiaobian introduced the development of the current POS industry based on the acceptance of terminal product certification.
1, smart POS
The development of domestic intelligent pos started in about 2014. Benefiting from the development of mobile payment and the rise of O2O consumption mode, the intelligent development of POS machines has become a recognized trend in the industry.
According to the "Civil Union Card Acceptance Terminal Equipment List Passed Security Certification" published by China UnionPay, only 7 smart POS terminals passed the CUP card acceptance terminal security certification in 2015, and this data doubled in 2016 to 37. Mainly due to the increasing coverage of mobile payment coverage, many traditional POS vendors and other hardware terminal manufacturers have increased the research and development of smart POS. Among them, only 14 manufacturers have obtained product certification in 2016.
In 2017, the smart POS industry continued to prosper, and the market continued to flood into many new players. In 2017, 34 new intelligent POS terminals, UnionPay safety certification, were added, and 34 manufacturers have obtained product certification.
In 2018, the intelligent POS industry may have a full-scale outbreak. According to the "Notice of the People's Bank of China on Printing and Distributing <Bar Code Payment Service Specification (Trial)> (Yinfa [2017] No. 296), using static bar code for payment, the same customer single bank The accumulated transaction amount of the account or all payment accounts and express payment orders shall not exceed 500 yuan. In the case that the two-dimensional code payment is so popular, the central bank's quota for static code will inevitably stimulate the merchant's demand for smart POS, and the market potential will be gradually released. In 2018, smart POS terminal manufacturers will welcome the competition, and the competition of traditional POS vendors will also focus on the smart POS terminal market.
Up to now, a total of 80 smart POS have obtained UnionPay security certification, of which only 9 new ones were added in the first quarter of 2018, and five new players were added. The competition among manufacturers will further intensify.
2, traditional POS
The smart POS market is booming and will inevitably affect the trend of the traditional POS market. The list of UnionPay card acceptance terminal devices that passed the safety certification shows that the number of traditional POS terminal authentication applications has been decreasing year by year.
At present, there are 115 traditional POS terminals that have obtained UnionPay security certification, and only 22 new products were added in the whole year last year. On the one hand, due to the rise of smart POS, traditional POS vendors have almost stopped research and development of traditional POS. The reason is that many vendors are not renewing the traditional terminals that expired.
It is worth noting that among the 115 traditional POS terminals mentioned above, there will be 44 certificates due this year. According to the "CiLian Card Acceptance Terminal Equipment Safety Certification Rules" revised at the end of last year, when the certification certificate expires, the certification renewal fee is raised from 5,000 yuan to 10,000 yuan. It is expected that many manufacturers will abandon the renewal of the terminal due to the expiration of this batch of certificates this year.
3, MPOS
MPOS's target customer groups are mainly small and micro-commercial and mobile service industries. Due to its portability, relatively low cost, and the use of electronic purchase orders, MPOS has gradually developed into a new favorite in the field of mobile phone receipts.
Data show that in 2016, the UnionPay card acceptance terminal shipments reached 9.72 million units, an increase of 3.53% over 2015. Among them, MPOS terminal shipments reached 2.01 million units, accounting for 20.6%. In the first half of 2017, UnionPay card acceptance terminal shipments reached 6.81 million units, of which MPOS terminal shipments reached 2.77 million units, accounting for 40.2%, and the MPOS terminal market entered an outbreak period.
From the data of "Certified Terminal Equipment List of UnionPay Cards Passed Security Certification", terminal manufacturers are still optimistic about the market potential of MPOS terminals. In recent years, the R&D investment in such products has been relatively stable. In 2015-2017, MPOS with UnionPay safety certification reached 11, 13 and 12 respectively.
4. Personal payment terminal
UnionPay defines a personal payment terminal as being used only for personal payment services and not for merchants to receive orders. Personal payment terminals have also emerged with the rise of mobile payments. They have been popular for two or three years before the rise of MPOS terminals. At most, there may be hundreds of products with different brands in the market, but there are very few CUPs. Personal payment terminals are popular in the market, mainly because of the low price and simple application, and were once used to raise cash. However, in the past two years, the supervision of the bank card acquiring market has tightened. UnionPay has also strengthened the security management of personal payment terminals. The personal payment terminals that have traveled in the gray area have been gradually marginalized by the policy.
According to the list of the UnionPay card acceptance terminal equipment that passed the safety certification, the number of personal payment terminals that received the UnionPay safety certification in 2015 was 6 models, which doubled in 2016 to 21, and only 5 in 2017. There are also 6 models for the expiration of this year's certificate.
5, telephone payment terminal
The telephone payment terminal is one of the oldest bank card acceptance terminals, and the main transaction method is credit card transaction. After the popularization of financial IC cards, the central bank required the gradual closure of the downgrade transactions of composite cards, and the telephone payment terminals were also the "accomplice" of many fake card transactions.
According to the "Notice of the People's Bank of China on Further Strengthening the Risk Management of Bank Cards", since May 1, 2017, the magnetic stripe transaction of the chip magnetic stripe composite card has been completely closed, and the telephone payment terminal has almost no value. At present, there are only 6 telephone payment terminals that have passed the UnionPay safety certification, and the security certificates of the two telephone payment terminals of Dongda Integration and Zhengtong Jinxin will expire in the second half of this year and are expected to be renewed. The telephone payment terminal will gradually withdraw from the historical stage.
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