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The situation is good, not good! This year's double eleven, China's major e-commerce companies generated a total of 1.352 billion express logistics orders throughout the day, an increase of 25.12%; all postal and express delivery companies handled 416 million pieces, an increase of 25.68 %. Ma Yun predicted that China will soon face a small target of 1 billion parcels a day.
However, the double eleven rumbling came, and quietly left, in this should be the most popular packaging "golden peak season", because the order did not prosper, the cardboard and carton companies around the world began to cut prices!
Faced with such a cold market, many packaging companies have become confused, where did the packaging order go?
In Xiaobian's view, the following aspects may outline the reasons why packaging orders are not reduced due to the increase in express parcels.
1. Over-packaging reduction
In the past, the goods were over-packaged in order to reduce the damage caused by the goods, resulting in the consumption of carton, tape, foam paper, etc. The more delicate and solid the packaging, the better the buyer's evaluation of the seller. This is also a common phenomenon on Taobao. This kind of consumer psychology leads to over-packaging and the packaging industry.
In recent years, Jingdong Logistics, Rookie and so on have made great progress in smart packaging and intelligent logistics. The intelligent packaging system can customize the packaging most suitable for warehouse use according to the characteristics of goods in the warehouse, combined with the purchase habits of the customers. Reduce by at least 15%.
2, the use of recycling packaging
In recent years, the rookie circulation express box, Suning "drift box", Jingdong "clear flow box" have been put into use, causing a very impact on the carton industry.
It is reported that the rookie will use the environmental recycling box for the next 1 million retail stores, and it is expected to use more than 10 million, covering hundreds of cities including Beijing, Shanghai, Guangzhou and Chengdu. This environmental action will save more than 24 million cartons a year and save millions of green trees. Suning announced the launch of the "drift box plan", the "drift box" can be recycled plastic box, about 0.3 meters long, 0.2 meters wide, used instead of ordinary cartons to load the products purchased by consumers, the "last mile" by the courier Delivery. After the drifting box is launched nationwide, it is expected that the courier box saved by Suning Logistics can circle the earth. Jingdong’s “Clear Box†means that it will save 10 billion express cartons in three years.
Even in plastic bags that are relatively cheaper, Jingdong is also experimenting with recycling. Jingdong Express said that this year's double eleven parcels, some of the bags have been improved, abandoned the previous disposable black plastic bags, but choose environmentally friendly bags that can be recycled.
3. Implementation of the “Return Box Planâ€
During the double eleventh period, the amount of express parcels per day at Donghua Xuecao Station was about 6,000 pieces. The rookie network has created a comprehensive solution for campus logistics through cooperation with universities, and has launched 20 carton recycling stations in Shanghai to encourage end-of-life recycling. The newly upgraded return plan has also been actively participated by college students. Donghua University recycles nearly 1,000 cartons a day, and nearly 30% of the cartons that can be directly used for secondary use. This year's double eleven, rookie launched a new upgrade "back to the box plan" in more than 200 cities across the country. At present, more than 5,000 green recycling stations across the country are in place. Up to now, there have been more than 3.5 million cartons recycled offline.
The other two home appliance giants Jingdong and No. 1 stores also have carton recycling plans. The No. 1 shop “1 Environmental Protection • Carton Recycling†program encourages users to participate in the recycling and recycling of express carton through the form of reward points. It is understood that after the user signs the No. 1 shop self-operated order parcel, the empty carton is handed over to the No. 1 shop delivery personnel, which is to participate in a carton recycling activity. Each time you recycle a carton, you will receive 50 points for the No. 1 store. Points can be used to redeem merchandise, participate in sweepstakes, exchange deductions, etc.
4, plastic packaging replacement carton packaging
As cartons become more and more expensive, it seems that more and more merchants can't afford disposable carton packaging, and only a fraction of the cost, or even one tenth of the plastic packaging, has lowered the packaging industry. GDP.
In Tmall, Taobao, some small and medium-sized e-commerce companies urgently procured, while the paper box continued to increase prices, and some simply changed the packaging. A Taobao store that sells clothes in Hangzhou told reporters that they are now using bags to package their products. Hefei, a customer who sells food Taobao shop, told reporters that because the cartons are too expensive, they are no longer shipping.
5, Taobao store uses recycled second-hand cartons
What is frustrating is that there are many cartons used by stores that are recycled from waste paper vendors. There are also many brand merchants that support physical store pick-ups, which also reduces the number of outer packaging. The owner of the Shenzhen cosmetics store said that it would try to use recycled cardboard boxes for packaging. There are quite a few packaging station owners who say that the cardboard boxes they recycle are usually picked out and sold to e-commerce at a price higher than that of waste paper. This phenomenon is becoming more and more common.
Duan Yanjian, the person in charge of Jingdong Green Logistics Packaging, said that Jingdong Logistics has been exploring ways to reduce the packaging of packaging, recycling packaging and some substitute cartons, and scientifically and rationally use consumable packaging through mature operational management measures and technology applications.
The words of Jingdong Logistics Packaging Co., Ltd. may set a ceiling for the quantity of e-commerce packaging. In the next few years, even if the express parcel continues to increase, the amount of packaging may not increase accordingly.
Responsible editor: Ge
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