Trademark Innovation and Name Design

The trademark is actually a sign. The difference between it and the social sign is that the enterprise sign is a commercial name; the trademark is a legal term and is a brand registered through legal procedures. If the company logo is also registered, it has the same identity as the trademark.

The pattern of trademark and corporate logo design generally has two types: First, the corporate logo and the trademark brand are identical. The purpose is to obtain simultaneous diffusion and enhance the effect of the impression. The company also enhances the reputation of the company while building its brand image. In general, enterprises with large scale, well-organized and high-profile enterprises, and single-business enterprises and service companies with centralized business content adopt this model. Some brand names are promoted in the name of the company, in order to increase the brand's popularity. Some companies have higher brand awareness and use the trademark name to unify the company's name and logo. The second is the independence of corporate logos and trademark brands. This is also based on the needs of modern business strategies and marketing. The independence of the trademark enables the company to not cause irreparable losses to the company due to the failure of a certain brand in the marketing process. At the same time, it can also enable enterprises to occupy an active position in the competition for the development of new products and market share.

In both cases, regardless of the agreement of the trademark and the company logo, the design principles of the above-mentioned corporate logo are all suitable for trademark design. In addition, there are certain special requirements for trademark design:

First, trademark design must comply with trademark registration regulations.

Second, trademark design should echo corporate logos.

Looking at the current status of trademark in our country, there are many problems in the design of trademarks. For example, some of the trademarks are complicated and cumbersome, which is not conducive to visual identification.

The design of the product name is quite learned and it is very skillful. In the general case, the following questions should be noted when naming:

(1) It is better to recognize, to remember, to read, and to have certain continuity.

(2) It should be high-level, good intention, and sense of the times.

(3) Avoid duplicating product names with the region, country, or even foreign countries.

(4) If it is an export product, avoid being jealous.

(5) Some product names, it is best to suggest the nature of the product.

(6) When selecting a product name, consider the characteristics of the company. According to the company's local characteristics, historical traditions and special specialties and other conditions to par.

(7) In the design of the product name, it is also necessary to pay attention to the concept of business slogans, business theory, and commercial slogans.