Boxed Threatening Glass Wine Bottle Market

At present, several brands in the UK have attempted to launch boxed wines, such as Banrock; Station's two one-litre boxed wines were put on shelves at Tesco supermarkets in November last year; according to the company’s brand manager Camilla Mirwold According to the disclosure, since boxed wines are portable and easy to drink, in line with people’s shopping trends, sales have been good since the beginning of the release.

The prediction report for the future “Vintage Outlook” issued by BB&R, a well-known wine store in the UK, points out that glass bottled wine will become history and gradually be replaced by carton packaging.

BB&R believes that more and more manufacturers and retailers have begun to pay attention to production costs and environmental issues, and hope to reduce the amount of carbon dioxide and other emissions generated during cargo transportation by reducing the total amount of product packaging. Therefore, apart from some high-end wines that may be packaged in glass bottles, most common wines will be turned into carton packs.

The report also predicts that sales volume of bulk wines will increase significantly by 2058, and will be filled and packaged in the form of plastic bottles, cartons, etc. after reaching the export destination country. This reduces the weight of goods and reduces the “carbon footprint”. On the other hand, it can also promote the development of the domestic filling industry.

Ian Williamson, manager of the British Tetra (Pak) carton packaging group, was very enthusiastic about the packaging of wine packaging. He said: "Box wines are easy to use and their shelf life is usually One year, but the vast majority of consumers will drink during the shelf life."

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