Children's furniture market has become a "gold mine"

Compared with the sluggish export market, in recent years, with the rapid development of China's economy, people's quality of life has begun to increase substantially. In many families, parents are increasingly investing in children's rooms for children, and children's furniture is “popular” in the market. Hanbang Shenyun pine furniture http://hbsy.cnjiaju.com/share

At present, I love my family, more love, colorful life and other furniture products have become well-known brands in the market. Some traditional furniture companies are also keenly aware of the huge business opportunities in the children's furniture market. According to market research, at present, there are more than 300 million children under the age of 16 in China, accounting for about 1/4 of the national population. Gradually attach importance to the development potential of the children's furniture market. According to Zhu Changling, vice chairman of the China Furniture Association, children's furniture started in the late 1990s and has occupied 10% of the domestic furniture market in 10 years, and has derived independent furniture categories.

The biggest advantage of children's furniture is that it is not directly affected by the real estate market, but grows with the birth of children. In addition, the audience of children's furniture spans a large age, from 0 to 18 years old children can use, and the purchasing power comes from 35 to 45 years old, with a certain economic strength of the consumer group. Therefore, the children's furniture market has become an attractive "cake" for furniture companies to compete for.

Despite the unlimited business opportunities in the children's furniture market, factors such as lack of relevant standards, high production costs, and irregular management have become a stumbling block to the rapid development of the industry. At present, there is no professional and targeted research institution in the children's furniture industry, and the corresponding industry standards are still being formulated. Compared with ordinary furniture, children's furniture is only small in size, the production process is not reduced, and it has higher requirements in production technology, safety and environmental protection. At the same time, the scale of children's furniture production must fully consider the physiological and psychological needs of children, and reduce the design of sharp corners and pits. It is best to grow with children. Therefore, there is no standard and policy that can be relied upon for the development, production and sales of children's furniture. This is also the constraint of market development.

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