Do not let the "helper" become a "gunner"

Search software can maximize resources, but only if students use it correctly and have the ability to do it.

Direct search of answers easily affects the teacher's judgment of the student's actual learning situation.

In the summer, the search software that focuses on the K12 after-school counseling market is quite popular among students. Is the search-type software popular or happier by students? Are they “helpers” who free parents from the difficulties of counseling their children or let students give up thinking about the “gunners” who form the inertia of thinking? These problems have always been parents and education. The focus of debates in the industry and software development agencies. At the same time, the accuracy, professionalism, and faculty of the search software have also frequently attracted attention.

status quo

Summer search software is sought after by students

In recent years, search-type software has rapidly emerged to seize the k12 education market. This kind of software can be installed on mobile smart devices such as mobile phones and tablet computers. After uploading photos, you can get answers and even solve ideas in 2 seconds. It is convenient and fast to use, and is recognized by the student group. Especially during the summer, students have a lot of work pressure and use the search software more frequently.

According to the data provided by the domestic mobile data research company QuestMobile (Gui Shi Mobile) to the Beijing News, in June 2016, the monthly active users of the search software exceeded 50 million. From January to June of the same year, the total number of downloads of homework, Xiaoyan search questions and Xuebajun software exceeded 70 million. The average daily usage time of users exceeded 15 minutes, from 12 noon to 1 noon and from 7 to 8 o'clock in the evening. It is the peak time of using search software. This time period coincides with the time the students are doing their homework.

debate

"Learning helper" or "lazy artifact"?

Parents and the education community have put forward different views on this kind of software: Some people think that this kind of software provides students with a variety of problem-solving ideas, which is a good helper for learning; there are also opinions that the use of photo search software is frequently used. It weakens students' ability to solve problems and kills students' chances of making mistakes.

Shi Wengang, the parent of the first-year student, has been restricting the use of search software. "If you encounter a problem, allow him to search with software, but report it to me before each use." Shi Wengang is worried that if not restricted, the child may develop bad habits that do not think, affecting the efficiency of learning.

Liu Hongliang, who has 8 years of first-line teaching experience, said: "The essence of modern education is to cultivate students' ability to innovate and learn. They are not afraid of mistakes, and they are afraid of not thinking. The use of search software reduces the chances of students making mistakes and obstructs teachers and parents. Understand the eyes of the students."

Liu Hongliang believes that at this stage, most outstanding students do not need or rarely need such software; mid-level students will copy in order to complete the homework quickly under the “compression” of large workload; Can only copy. Although scientific and technological innovations have solved the students' doubtful needs, students, as the most special Internet users, have not yet matured their minds and lack natural self-discipline, which is easy to form inertia dependence.

According to Lu Lin, the dean of the Internet Education Research Institute, the popularity of the search products is largely due to strong demand. In fact, "copying homework" has always existed and is difficult to eliminate. From a certain perspective, the impact of technological means on the original mode of operation is actually pushing for education reform. It is recommended that schools start with changing assignments, arrange more openwork, and cultivate students' innovative ability and thinking ability to protect students' individualized growth.

trend

From searching answers to live lessons, one-on-one teaching

When used, the product development organization of the search software is shouting. According to the person in charge of the homework and teaching research, the homework help is not entirely within the scope of the search software. Hui Hui said frankly: “The homework helped the user to enter the market with the function of “photographing search questions”, and then gradually introduced the corresponding after-school exercise books, real-time Q&A, online live courses and other businesses to achieve profitability.”

Taking the photo search title as the traffic entrance is the way of most search software. Afan, who also cuts into the market with the search function, is deeply involved in the one-on-one online Q&A business. Chen Lijiang, founder and CEO of Afan, said, “Education itself is a highly non-standardized product that relies heavily on communication between teachers and classmates. The effectiveness and efficiency of this communication is related to the quality of the teacher. Much like content production, we are trying to make this highly non-standardized product standardization in the way of 'artificial intelligence + people': photo search questions provide students with standardized Q&A services free of charge, Q&A Square, 1-on-1 instant tutoring for students Provide non-standardized, personalized services for payment."

Obviously, teachers are increasingly becoming the backbone of the future development of search-based software. Xue Bajun CEO Zhang Kailei introduced: "Xue Bajun's online Q&A teachers are mainly public school teachers and excellent lecturers of some educational institutions. After learning the applicant's teaching age and qualifications, Xue Bajun will pass several rounds of trials. Evaluate the teacher's teaching level. The selected teachers receive standardized training and are employed."

From the current popular search software, the user can also evaluate the content while the teacher is teaching the teacher. After receiving the teacher's counseling, the students can directly evaluate the teacher and the content of the evaluation is open to the public. The teacher's score greatly affects the future rate of schooling.

expert's point

Search software needs to improve business model

The development of Internet technology has brought new challenges and opportunities to education. Online education products should not lose this attribute of education, and do not make online education online.

At present, the search software is gradually shifting from the photo answering function to the one-to-one teaching, class and other services, seeking a monetization mode from the user to the free payment. However, this kind of realization is not realistic, users are scattered and the unit price of the course is very low, and it is difficult to form an effective business closed loop.

The reality is that although the search software has a complete screening and course evaluation system, students may not pay for the course. Because parents and students have lower psychological acceptance rates for online live lessons, resulting in lower turnover rates. By creating a star class, institutions can offer buyers more choices and increase their desire to pay.

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