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Docking Service, Accelerating Touching Net, and "Intelligent Creation" Upgrade - Development Trend of China's Sports Industry Observing Date: 2016-04-19 16:27
In recent years, with the upgrading of the consumption structure, people are increasingly pursuing a healthy and leisure lifestyle, and the sports industry has also seen a swift growth. In 2014, the State Council issued "Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption", and the sports industry ushered in new opportunities for development. With the release of policy dividends, the investment of various capitals in the sports industry has continued to increase, and actively build a sound sports ecosystem.
At the China Jinjiang International Shoes Expo that is being held, experts and business representatives from the industry gathered here and asked about the growth of the sports industry and new investment opportunities.
Trend 1: Matching sports services to create a sports ecosystem
For a long time, China's sports industry has faced structural imbalances. Relevant data show that about 80% of the manufacturing and sales of sportswear, clothing, shoes and hats, etc., while the sports service industry as the core layer of the sports industry has developed weakly. Bao Mingxiao, director of the Sports Social Sciences Research Center of the Sports Institute of the State Sport General Administration, said that in the future, sporting goods companies will gradually extend from the product side to the service side. While observing consumer experience in all directions, it will also in turn drive the product chain. Update to increase product added value.
Under this concept, traditional sports brands have been transformed and the industrial chain has been extended to the service end. For example, outdoor sports brand explorers will extend their business to outdoor events and outdoor sports themed travel while focusing on product manufacturing. The new growth point will also adversely affect the traditional product manufacturing; Hosa International, an apparel brand, will try to cooperate with many hospitals across the country. Develop health assessment and management applications and promote medical + sports smart fitness models.
As one of the three major sports industry bases in the country, in 2015, the total output value of the sports industry in Jinjiang exceeded 110 billion yuan. For every 10 pairs of sports shoes produced in the world, 2 pairs are produced in Jinjiang. However, the sports industry in Jinjiang has been concentrated in the downstream sports industry. The sports service industry that occupies the high end of the value chain has still just begun.
In the future, Jinjiang will start with the competition economy, sports exhibitions, health services, and sports tourism, and accelerate the establishment of the national sports industry base brand. Liu Wenru, mayor of Jinjiang City, said that in addition to allowing sports events to become a normal state, Jinjiang will also expand the economy of sports exhibitions and create an authoritative information release platform and product trading platform for the industry.
Trend 2: Connecting the Internet to stimulate new sports consumption
In the past, the data obtained from sports shoe clothing companies through stores was not only limited in quantity but also of low quality. Today, the Internet will bring more accurate consumer excavation and insights, Bao Mingxiao said.
Lin Guodong, general manager of shoe materials company and Nanan Huanya, introduced that in recent years, the company launched a smart insole, which installed a smart chip at the bottom of each pair of insoles. The chip can be networked with a mobile phone to monitor the movement data of the user in real time and make targeted Health management plan.
In addition to exerting efforts on traditional products and sales, the Internet also bridges sports and financial connections and promotes changes in sports consumption habits. At the end of last year, Industrial Bank formed an alliance with seven major sports brands such as Anta, Xtep, and 361 Degrees. It launched Xingxing Credit Card, which resonates sports fitness with consumer payment, and matched the first wristband with payment function in China. It also pioneered sports calories. Redeem credit card points for equity.
Sports products consume more than a thousand dollars, and do not need too much guarantees. They are suitable for small loans. Bao Mingxiao predicts that the future Internet financial platform will become an important means of inciting sports consumption and transforming sports consumption patterns.
Trend 3: Connecting high-tech technology to promote smart innovation
As a labor-intensive industry, sports product manufacturing has also faced difficulties in recruiting workers and keeping people difficult in recent years. In the face of menacing and influential global brands that have already penetrated into the domestic market, how to create and upgrade local sports brands has also become the focus of the Expo.
Anta Brand Management Center Senior Director Zhu Agile introduced that in order to design a shoe sole suitable for Chinese feet, Anta has established a large database of national footers. The relentless pursuit of technological performance is just a microcosm of the company’s product innovation. Since it first established the first sports science laboratory in the sporting goods industry in China in 2005, technological innovation has become the biggest driving force for ANTA's strong growth. In 2015, Anta's R&D expenses accounted for 5.2% of the cost of sales, which was an increase of 0.9% from the previous year. At the same time, Anta has established several R&D and design agencies in the United States, Japan, and South Korea, which has greatly improved the competitiveness of its products.
Jinjiang City Party Secretary Li Jianhui said that the key to intelligent manufacturing is to establish a conversion channel for production, research, and research. At present, Jinjiang, while fully collaborating with 7 national research institutes and universities, has accelerated the establishment of a number of new research institutes and industrial innovation alliances to allow brands and marketing. , capital and other advantages of rapid integration of scientific and technological innovation resources.
In recent years, with the upgrading of the consumption structure, people are increasingly pursuing a healthy and leisure lifestyle, and the sports industry has also seen a swift growth. In 2014, the State Council issued "Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption", and the sports industry ushered in new opportunities for development. With the release of policy dividends, the investment of various capitals in the sports industry has continued to increase, and actively build a sound sports ecosystem.
At the China Jinjiang International Shoes Expo that is being held, experts and business representatives from the industry gathered here and asked about the growth of the sports industry and new investment opportunities.
Trend 1: Matching sports services to create a sports ecosystem
For a long time, China's sports industry has faced structural imbalances. Relevant data show that about 80% of the manufacturing and sales of sportswear, clothing, shoes and hats, etc., while the sports service industry as the core layer of the sports industry has developed weakly. Bao Mingxiao, director of the Sports Social Sciences Research Center of the Sports Institute of the State Sport General Administration, said that in the future, sporting goods companies will gradually extend from the product side to the service side. While observing consumer experience in all directions, it will also in turn drive the product chain. Update to increase product added value.
Under this concept, traditional sports brands have been transformed and the industrial chain has been extended to the service end. For example, outdoor sports brand explorers will extend their business to outdoor events and outdoor sports themed travel while focusing on product manufacturing. The new growth point will also adversely affect the traditional product manufacturing; Hosa International, an apparel brand, will try to cooperate with many hospitals across the country. Develop health assessment and management applications and promote medical + sports smart fitness models.
As one of the three major sports industry bases in the country, in 2015, the total output value of the sports industry in Jinjiang exceeded 110 billion yuan. For every 10 pairs of sports shoes produced in the world, 2 pairs are produced in Jinjiang. However, the sports industry in Jinjiang has been concentrated in the downstream sports industry. The sports service industry that occupies the high end of the value chain has still just begun.
In the future, Jinjiang will start with the competition economy, sports exhibitions, health services, and sports tourism, and accelerate the establishment of the national sports industry base brand. Liu Wenru, mayor of Jinjiang City, said that in addition to allowing sports events to become a normal state, Jinjiang will also expand the economy of sports exhibitions and create an authoritative information release platform and product trading platform for the industry.
Trend 2: Connecting the Internet to stimulate new sports consumption
In the past, the data obtained from sports shoe clothing companies through stores was not only limited in quantity but also of low quality. Today, the Internet will bring more accurate consumer excavation and insights, Bao Mingxiao said.
Lin Guodong, general manager of shoe materials company and Nanan Huanya, introduced that in recent years, the company launched a smart insole, which installed a smart chip at the bottom of each pair of insoles. The chip can be networked with a mobile phone to monitor the movement data of the user in real time and make targeted Health management plan.
In addition to exerting efforts on traditional products and sales, the Internet also bridges sports and financial connections and promotes changes in sports consumption habits. At the end of last year, Industrial Bank formed an alliance with seven major sports brands such as Anta, Xtep, and 361 Degrees. It launched Xingxing Credit Card, which resonates sports fitness with consumer payment, and matched the first wristband with payment function in China. It also pioneered sports calories. Redeem credit card points for equity.
Sports products consume more than a thousand dollars, and do not need too much guarantees. They are suitable for small loans. Bao Mingxiao predicts that the future Internet financial platform will become an important means of inciting sports consumption and transforming sports consumption patterns.
Trend 3: Connecting high-tech technology to promote smart innovation
As a labor-intensive industry, sports product manufacturing has also faced difficulties in recruiting workers and keeping people difficult in recent years. In the face of menacing and influential global brands that have already penetrated into the domestic market, how to create and upgrade local sports brands has also become the focus of the Expo.
Anta Brand Management Center Senior Director Zhu Agile introduced that in order to design a shoe sole suitable for Chinese feet, Anta has established a large database of national footers. The relentless pursuit of technological performance is just a microcosm of the company’s product innovation. Since it first established the first sports science laboratory in the sporting goods industry in China in 2005, technological innovation has become the biggest driving force for ANTA's strong growth. In 2015, Anta's R&D expenses accounted for 5.2% of the cost of sales, which was an increase of 0.9% from the previous year. At the same time, Anta has established several R&D and design agencies in the United States, Japan, and South Korea, which has greatly improved the competitiveness of its products.
Jinjiang City Party Secretary Li Jianhui said that the key to intelligent manufacturing is to establish a conversion channel for production, research, and research. At present, Jinjiang, while fully collaborating with 7 national research institutes and universities, has accelerated the establishment of a number of new research institutes and industrial innovation alliances to allow brands and marketing. , capital and other advantages of rapid integration of scientific and technological innovation resources.
AUTRENDS INTERNATIONAL LIMITED , https://www.petspetscleaning.com