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At present, it is still difficult for all office furniture enterprises to obtain certain development in the office furniture wholesale market by relying on price wars. At present, the future development of office furniture enterprises that are still stubbornly "quantitative sales" can be imagined, paying attention to quality. In the product era, office furniture companies can only develop higher quality products in order to go further and further in the era of brand competition.
1. Big-name transformation and upgrading, the survival pressure of small enterprises is intensified
In the fierce confrontation between the forestry and total enterprises, the office furniture industry has already presented a pattern of polarization. With the intensification of competition, the situation of differentiation has been deepened and thorough. Fight brand or fight price? Sticking or still? A realistic choice is placed in front of the office furniture business.
As the office furniture industry gradually matures, the market power of the office furniture wholesale market is stronger and the weaker is becoming more and more differentiated. As today's consumers are paying more and more attention to brand consumption, some large-brand office furniture companies are firmly holding a fixed market share. Moreover, with good reputation and customer loyalty, these large-brand office furniture companies continue to attack the city, recruit and recruit, and carry out a large-scale layout of brand stores.
The strength of large-brand office furniture continues to increase. On the contrary, the chances of some small and medium-sized office furniture companies are not so lucky. The rising prices of raw materials, the limitations of production technology, and the rise in labor costs have intensified the survival pressure of small and medium-sized office furniture companies.
2. Office furniture enterprises can only break through the brand and quality
In the tense competition, the limited market share was ruined, and the office furniture wholesale market was loosened to make the office furniture enterprises that were not competitive at the same time forced to undergo transformation or stagnation. The brand concentration of office furniture enterprises of large brands is getting higher and higher, and the core competitiveness is getting stronger and stronger. In the reshuffle period of the office furniture industry, the transformation or restructuring, the attack on the brand or the price war, the choice of enterprises has been self-evident.
In the reshuffle period of the office furniture industry, brands with competitive advantages will be highlighted one by one. Although the office furniture industry is highly competitive, the office furniture products are rigid demand products, and the entire office furniture wholesale market will not undergo subversive changes. However, brand and quality are the magic weapon for office furniture enterprises to win. When flooring companies expand their business and expand their brands, they must start from their own conditions, constantly improve themselves and improve their brand characteristics.
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