How the theme park in China manages to make the most money

China Travel, Music Club. Ready-Info.com has learned that at present, Chinese-style theme parks are in a variety of attacking environments. According to the "2016-2020 China theme park market investment analysis and prospects report" shows that from At the moment of China's accession to the WTO, our tourism industry began direct competition with its foreign counterparts, from allowing foreign investment in China’s travel agencies to foreign investment groups to invest in our tourist attractions. Faced with the invasion of so many kinds of theme parks, the high-end international high-end amusement brands have entered and the Chinese-style theme park is in hot water. According to the zero survey statistics, after experiencing several rounds of closures in the past 30 years, there are currently nearly 3,000 theme parks in the country, of which 70% are in loss, 20% are flat, and only about 10% are profitable. and

Nowadays, all kinds of theme parks are replaced with new ones, and efforts are being made to create a refreshing environment. However, the construction of theme parks in China still faces various problems. Before, China Net analyzed this phenomenon. (Extended reading >>> Why don't you make money in most theme parks in China?)

In fact, the main problems facing the construction of theme parks in China are reflected in three aspects. First, the lack of innovation in the planning and design of the park, the lack of 'themes' and activities 'characteristics'; Second, the construction is not exquisite, the project can not reach the planning and design Requirements; third is the use of less modern technology. Without theme parks that are supported by modern science and technology, the subject's expression forms and leisure and entertainment functions are greatly limited, which reduces the direction and proportion of people choosing the theme park. (Extended reading>>> Eight strategies to make the theme amusement park marketing more successful)

It is worth mentioning that the theme park is a kind of leisure and entertainment industry. It has high requirements for cultural creativity and industrial operation capabilities. Product positioning, cultural connotation, core products and integrated operations are all essential. However, a large part of the theme parks we have seen so far are faked, lacking intrinsic cultural themes and ideas, and (extended reading>>>how to make your theme playground more interesting) in the growing theme parks. The "Chinese-style theme park" is faced with challenges such as how to upgrade and make new appearances, and to find a place in the cruel competition.

According to relevant data, in the past five years, the leading companies in domestic theme parks have begun brand expansion and extension. Throughout 2015, a total of 21 theme parks were opened in China, and another 20 were under construction. This shows that the construction of domestic theme parks It is setting off a new climax. However, China Travel and Music Information Network reminds that if you want to build a theme park, you should discard your local thinking and don’t think that you have enough money to make good things. In the final analysis, there is no culture at all.

In the final analysis, "Chinese-style theme parks" should be highlighted. On the one hand, they must constantly enrich cultural connotations so that tourism products can be constantly improved, enriched, and updated. In this way, visitors' freshness can always be maintained, life cycle can be prolonged, and creativity can be improved. The social benefits and economic benefits; On the other hand, we must strengthen the innovation of theme parks, including concept innovation, product innovation, innovation of marketing methods, and innovation of business models. (Extended reading>>> To successfully develop a theme park, these things must be understood)

At present, the “Chinese-style theme park” will present the following development trends in the future. On the one hand, as the industry matures, the future scope of the theme park industry will continue to expand, and the product form and concept will continue to change and extend; on the other hand, With the rise of the Chinese economy and the acceleration of urbanization, the theme park, a new tourism and leisure product, will gradually become the main consumer of people's leisure and entertainment. Therefore, in order for the "Chinese-style theme park" to break through the difficulties in achieving classics, creativity and innovation are essential.

1. Portable design.

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