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Nearly a thousand sports outdoor brands are on the Amazon's International Running Pavilion Date:2016-04-20 18:22
On April 15th, Amazon China announced the launch of a special shop, the International Running Pavilion. Located under the Sports Outdoors category, it has gathered nearly 1,000 sports outdoor brands from the United States, Switzerland, the United Kingdom, Germany, France, and Japan, with more than 100,000 kinds of running. Category goods.
The products in the museum include jogging casual wear, professional running wear, compression garments, running shoes, accessories, protective gear, nutritional products, sun protection, and other related categories. In addition to Nike, Adidas and other common sports brands, most of them may not have been heard by you. Passed: Running shoes brand Brooks and Saucony, US compression service brand Zensah, Swiss cycling equipment brand Compressports, American professional sports brand Pro-tec, Zamst and so on. Among them, Brooks is exclusively operated by Amazon. Therefore, the gimmicks they played were the first assembly of the world's four major running shoe brands.
Li Yanchuan, vice president of Amazon China, said at the press conference that because of the partnership between Amazon and many manufacturers overseas, the selection of the jogging hall is currently the most domestic e-commerce companies, some of which are imported directly, some of them directly through overseas purchases. mail. Regarding the taxation policy just announced, Li Yanchuan said: We can rely on the advantages of multiple channels to balance out (tax reform). In Amazon can buy other brands can not buy, this is the core advantage.
In fact, most of the products in the jogging hall are brands originally sold on the platform. Some Saucony such as one of the four jogging shoes also have their own flagship store at Tmall. Only 4 brands were exclusively introduced by Amazon. The establishment of the jogging hall is actually a change of shopping guide.
Yang Yang, director of the Amazon Outdoor Sports Channel, told reporters that Compressport was taken as an example. When the product manager first introduced the product last year, he only entered two hundred single products and sold it out in 30 minutes. At that time we realized that maybe our customers are more professional than people who do outdoor sports. According to data provided by Amazon itself, the current sales volume of compression garments on the website has grown rapidly, individual brands have grown more than 10 times year-on-year, and overall running category has increased three-fold.
In fact, many people do not run much, but at least their equipment is very professional. Li Yanchuan said.
If you visit the sports brand flagship store regularly, you will find that the scene-style shop display is becoming more and more popular. At this point, the e-commerce business is actually one step behind. Amazon's running center has classified running alone as a sports subdivision. However, judging from the page design of the International Jogging Hall, the classification of the second-level catalog is still based on the product category. This may be the part worth optimizing in the future.
For those sports brands in the museum, the Chinese market is a piece of cake they all want to share, and Amazon has become a platform for testing water. Li Peng, sales director of Compressport, told us that the company has been participating in various activities to allow consumers to experience the products for free, but most of the activities are conducted offline. They hope that consumers can finish the online purchase. Helen, the sales director of the German brand CEP, said that we are very concerned about the exposure of offline activities, draining to Amazon or other online platforms. These unfamiliar brands are eager to try, but have not yet decided to lay more channels in China. Online sales will be an important reference factor for them.
At the end of the press conference, Yang Yang emphasized that the promotion activities for the opening of the pavilion are all new seasons, not cleaning up inventory. Obviously, new products will only happen to those relatively new brands. There are only 46 Nike shoes in the running hall, and Nike will not be the selling point of Amazon's running center.
On April 15th, Amazon China announced the launch of a special shop, the International Running Pavilion. Located under the Sports Outdoors category, it has gathered nearly 1,000 sports outdoor brands from the United States, Switzerland, the United Kingdom, Germany, France, and Japan, with more than 100,000 kinds of running. Category goods.
The products in the museum include jogging casual wear, professional running wear, compression garments, running shoes, accessories, protective gear, nutritional products, sun protection, and other related categories. In addition to Nike, Adidas and other common sports brands, most of them may not have been heard by you. Passed: Running shoes brand Brooks and Saucony, US compression service brand Zensah, Swiss cycling equipment brand Compressports, American professional sports brand Pro-tec, Zamst and so on. Among them, Brooks is exclusively operated by Amazon. Therefore, the gimmicks they played were the first assembly of the world's four major running shoe brands.
Li Yanchuan, vice president of Amazon China, said at the press conference that because of the partnership between Amazon and many manufacturers overseas, the selection of the jogging hall is currently the most domestic e-commerce companies, some of which are imported directly, some of them directly through overseas purchases. mail. Regarding the taxation policy just announced, Li Yanchuan said: We can rely on the advantages of multiple channels to balance out (tax reform). In Amazon can buy other brands can not buy, this is the core advantage.
In fact, most of the products in the jogging hall are brands originally sold on the platform. Some Saucony such as one of the four jogging shoes also have their own flagship store at Tmall. Only 4 brands were exclusively introduced by Amazon. The establishment of the jogging hall is actually a change of shopping guide.
Yang Yang, director of the Amazon Outdoor Sports Channel, told reporters that Compressport was taken as an example. When the product manager first introduced the product last year, he only entered two hundred single products and sold it out in 30 minutes. At that time we realized that maybe our customers are more professional than people who do outdoor sports. According to data provided by Amazon itself, the current sales volume of compression garments on the website has grown rapidly, individual brands have grown more than 10 times year-on-year, and overall running category has increased three-fold.
In fact, many people do not run much, but at least their equipment is very professional. Li Yanchuan said.
If you visit the sports brand flagship store regularly, you will find that the scene-style shop display is becoming more and more popular. At this point, the e-commerce business is actually one step behind. Amazon's running center has classified running alone as a sports subdivision. However, judging from the page design of the International Jogging Hall, the classification of the second-level catalog is still based on the product category. This may be the part worth optimizing in the future.
For those sports brands in the museum, the Chinese market is a piece of cake they all want to share, and Amazon has become a platform for testing water. Li Peng, sales director of Compressport, told us that the company has been participating in various activities to allow consumers to experience the products for free, but most of the activities are conducted offline. They hope that consumers can finish the online purchase. Helen, the sales director of the German brand CEP, said that we are very concerned about the exposure of offline activities, draining to Amazon or other online platforms. These unfamiliar brands are eager to try, but have not yet decided to lay more channels in China. Online sales will be an important reference factor for them.
At the end of the press conference, Yang Yang emphasized that the promotion activities for the opening of the pavilion are all new seasons, not cleaning up inventory. Obviously, new products will only happen to those relatively new brands. There are only 46 Nike shoes in the running hall, and Nike will not be the selling point of Amazon's running center.
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