Online shopping fakes continue to teach you that you are no longer being pitted

The annual "315, International Consumer Rights Day" has passed. This year's Consumer Rights Day theme is "Working Together to Enjoy Consumption" and rectifying key areas such as express delivery services, telecommunications services, and online shopping. In the second half of 2014, the results of targeted monitoring of online trading products showed that the online shopping rate was less than 60%.

Faced with the growing amount of online shopping and the high rate of fakes, consumers should protect their rights and how should companies protect their brands? On the occasion of 315, Xiaobian took you one by one to break the trap of online shopping fakes, so that you can no longer be pitted without worry.

What about online shopping for counterfeit goods?

Netizen Xiao Wang purchased 3 cans of slimming coffee, 8 boxes of quick-skinned biscuits and 4 cans of fat-burning coffee in the "specialized store" of the website, with a total price of 643.2 yuan. Subsequently, Xiao Wang discovered that the above-mentioned foods sold by the online shop did not have the “QS” mark, and brought a company in Beijing and a company in Shenzhen to court. Finally, a defendant in Beijing returned the plaintiff's payment of 643.2 yuan; the defendant Beijing company and a Shenzhen company jointly compensated the plaintiff for 10 times the purchase price of 6,432 yuan.

According to the statistics of the State Administration for Industry and Commerce, last year's online shopping spending reached 278.98 billion yuan, accounting for 10% of the total retail sales of consumer goods. That is to say, 10% of the daily consumption of Chinese people is through online shopping, and this data is still growing at a rate of 30% to 40%. In January of this year, the results of the targeted monitoring of online trading products released by the State Administration for Industry and Commerce in the second half of 2014 showed that the online shopping rate was less than 60%.

So, what if online shopping encounters fakes? Legal figures point out that the most critical link when it comes to counterfeit goods is: the identification of fakes and the ability to prove the source of the purchase. Therefore, online shopping experts recommend that you do not express delivery, and then hand out the key evidence such as invoices after signing, which will lead to difficulties in the dimension. Some netizens said that they tried to sign the goods without checking the goods. After opening the goods at night, they threw the documents. After a few days, they found that they were refurbished goods. However, because there is no evidence, the e-commerce platform will not handle the rights protection. Eat berberine --- can not tell.

What should I do if my name brand is mad?

In addition to the fake fakes, there are some counterfeit brands. In the building materials industry, there are many big-name products, such as Nobel Sanitary Ware, Mona Lisa Sanitary Ware and other online stores selling on the Internet platform. Take the Mona Lisa bathroom as an example. All the online stores sell the bathroom products labeled “Mona Lisa Genuine”, and some shopkeepers even put a fake advertisement in the online store. However, the Mona Lisa Group does not produce sanitary products. When the reporter called Guangdong Mona Lisa Company to ask for reconfirmation, the relevant person in charge said that they only have a tile shop in the official online store.

Trademarks are deliberately similar to well-known brands, while product prices are set to be slightly lower. The purpose is to make consumers misunderstand, and at the same time use some consumers to like low-cost psychology, and then sell "傍名牌" products. As consumers should first understand the good products before buying goods, enhance the brand awareness, otherwise many brands are difficult to identify, in the end who is true? Who must carefully look at the trademark text, font, color when buying English spelling, through which you should be able to tell who is true and who is false.

Wang Ze, deputy secretary-general of the China Trademark Association, said that if the brand actually used by the infringer has not been registered, the infringed enterprise may file a complaint with the administrative department for industry and commerce according to the relevant provisions of the new Trademark Law, or directly sue the people's court for infringement. People stop using. If the trademark used by the infringer has already been registered, it is difficult to directly request to stop using it. As a company to prevent itself from being “purchased”, it should first request the registration of the registration from the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce in accordance with the relevant provisions of the new Trademark Law. The trademark is invalid.

Counterfeit sales accountability platform, government and enterprises join hands to protect rights

As the main consumption method for young people, online shopping security has become the focus of more and more people. Zhang Jindong, a member of the National Committee of the Chinese People's Political Consultative Conference, called for the implementation of the "first e-commerce platform responsible for e-commerce platform" mechanism in the industry. Simply put, when you buy fake goods, you first compensated from the e-commerce platform you purchased, and everything starts with consumer interests. Afterwards, trace the responsibility of the merchants! Therefore, at the institutional level, the network platform enterprises are encouraged to prevent counterfeit and shoddy in the pre-, post-, and post-processes, and to block and prevent the illegal operation of the network through system intervention.

E-commerce platform to solve the problem of counterfeit goods is imminent, although some measures have been introduced, such as strengthening the audit system, issuing anti-counterfeiting reports, etc., the problem of counterfeit goods is still invincible. The original source of clear source, e-commerce to achieve supply chain traceability is to eliminate the network of fakes. Enterprises must establish a sound anti-counterfeiting agency or seek a suitable anti-counterfeiting organization for anti-counterfeiting tasks. The counterfeiting department needs to have a pair of golden eyes, first to find counterfeit products, in order to carry out anti-counterfeiting work, and fraud is a prerequisite for counterfeiting. It is also necessary to rely on government departments and relevant functional departments to establish communication and interaction mechanisms with government departments for a long time, and will be supported by strong technical and administrative forces in the process of corporate counterfeiting. Government departments can provide professional legal advice and suggestions for enterprises, and can promptly intervene to protect the legitimate interests of enterprises after they discover fake and shoddy products.

For more information on the Chinese furniture industry, please pay attention to the official website of Xianghe Furniture City ().