Problems in the health food market and regulatory countermeasures

Weak market supervision

The regulation of health care products market is relatively weak and there are even blind spots for supervision, and the weakness of supervision is divided into objective and subjective reasons. Objectively speaking, the market regulation of health products is weak. Compared with food, meat, eggs, milk, vegetables, fruits and other foods, the consumption of health foods is limited, the amount of consumption is small, and it is not easy to have malignant food safety incidents. Therefore, all levels of government have focused on ensuring the safety of large categories of food. on. Subjectively speaking, consumer rights protection is difficult to attract the attention of the media and the attention of the regulatory authorities. The quality of health care products is difficult to reflect from the consumption link in the short term. It is difficult for consumers to take health care products to help them healthily. Therefore, even if they purchase non-toxic and harmless health care products, consumers often When the sensory effect is not obvious, it will not be purchased, and generally will not complain.

The marketing method of health product fraud defrauds consumers of money, and it is difficult for consumers to feel this because of information asymmetry. The daily supervision of the production and market of health products is lack of initiative and institutionality. Due to insufficient government regulatory power, lagging regulatory technology, and high regulatory costs, the regulatory authorities often implement passive regulation of the health care products market. Usually, only when the media is exposed, the government regulatory authorities will implement the off-the-shelf problem product, stop the production and rectification of the problem enterprises, and conduct a quality survey of similar products on the market.

Although this year, after the opening of the 12th National People's Congress, the central government has established the State Food and Drug Administration to implement unified supervision and management of food and medicine, including health food, but the current reform of local food and drug supervision and management system just began.

Strengthen daily testing of the quality of health food products sold on the market

Strengthening the sampling of health products sold in the market is an effective way to monitor and ensure the quality of health care products. For Chinese herbal medicines and health care products that are directly edible for both medicine and food, the industrial and commercial departments shall conduct key sampling inspections on the quality of products sold in agricultural products wholesale markets and farmer's markets; for health care products processed into tablets, capsules and liquid drinks, manufacturers are required. Before the product is delivered to the factory for quality self-inspection, the industry and commerce department shall conduct random sampling inspections on supermarkets, health products stores and health products sold on major wholesale and retail websites; and try to pass the consumer-to-phone, radio and direct sales, conferences. Quality inspection of health care products sold by means of marketing, etc. It is necessary to disclose the telephone number of the regulatory authorities and the corresponding testing agencies to the consumers to facilitate consumer complaints and detection of suspicious products. In addition, in view of the current high cost of food testing including health care products, local finance should provide necessary subsidies to food quality testing institutions to reduce the cost of product quality testing and consumer participation in food quality supervision.

In short, only the government strictly regulates, enterprises strengthen self-discipline, consumers use the means of reporting to cooperate with government supervision, China's health care products market is expected to develop healthily, and residents' health care products consumption safety can be guaranteed.

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