Teach you how to improve the efficiency of traditional business printing

Happy Printing is currently the earliest in business in China. The brand-based chain operation in the printing field is the pioneer of the O2O model in the business printing field. In the current era of e-commerce, business printing can only gain new capabilities and hopes by actively embracing IT technology.

Survival confusion in traditional commercial printing plants

There are two types of customers in the business printing business, one is the direct customer (printer demand side), and the other is the agent (printing business middleman). Most direct customers do not have enough expertise in understanding prints and are not sensitive to price. Their demand for printing plants is mainly service, quality and price. Most agents have a more professional understanding of printing. Their requirements for printing houses are price, quality and service. The different priorities of the two types of customer requirements have caused confusion in the development of printing.

Commercial printing orders are mainly trivial, broken and miscellaneous. The amount of each order is between 200 yuan and 200,000 yuan. According to the business experience of Happy Printing in the past year, if a commercial printing company with an annual output value of 30 million is processing orders every day. The number of 30, then the company's average order amount is about 3,000 yuan. Assume that the customer's orders are all on-site business, the printing company handles customer orders, the customer service staff is around 10 people, and the workload is very large. Even if a 200-yuan printing order has to print out the print quotation for different papers, different processes, different quantities, and different delivery methods, a print order is usually calculated more than 5 times. Complex orders also need to be coordinated with the various departments within the company to be able to produce results. It can be seen that the per capita printing output value of the printing factory is very low. Even if a 1000 yuan order has a 50% gross profit, it is also a loss for the printing house. Therefore, many commercial printers love and hate small orders, love their high profit margins, hate that they can't make scale effects, and lose a single order.

In addition, the traditional business printing company obtains the printing orders of the market through the salesman. The printing core of the printing factory is mostly in the hands of the salesman, and the attitude of the printing factory to the printing salesman is very contradictory. On the one hand, the printing factory hopes that the salesman will become bigger and stronger, and bring benefits to the printing factory; on the other hand, there are not many technical barriers to commercial printing, and the homogenization competition is serious. The printing factory is worried about the salesman who has a large amount of customer resources. After the big run.

At the same time, commercial printing is a homogenized competition. In order to compete for orders, many commercial printers often endure long-term credit periods for customers. After a hard year of operation, the profitability of the factory depends on the results of the end of the year. Each checkout may be erased by the customer, or delayed by various reasons. Once the client company goes bankrupt, the loss is the net profit of the printing factory. .

Increasing labor costs have also made printing companies difficult. The flow of employees frequently increases the cost of training. At the same time, the labor costs are constantly increasing every month. The salary increase of old employees, the popularity of social security and the improvement of the minimum wage... The printing factory can only control the labor cost by reducing the number of employees.

How to improve the overall efficiency of the printing plant?

All of these are the problems faced by traditional business printing companies. In addition to the introduction of IT technology, the traditional business printing company's solution to improve efficiency is usually to improve the printing quality of the printing factory and to improve the printing type of the printing company. The production efficiency of the party, the reduction of labor costs, the reduction of the raw material cost of the printing plant, and the improvement of the financial risk of the printing plant.

1. Business structure improvement

First of all, there are many types of business printing orders, such as single pages, albums, envelopes, handbags, carbonless paper, portfolios, envelopes, tags, cards, etc. Internet commerce printing companies need to make trade-offs under existing conditions to make products that are most suitable for their own equipment, so that business orders of this type can be streamlined and automated. For each additional order type, the process and automation of the entire production of the printing house should be improved. For example, Happy Printing currently prefers “picture book” as the main order type, and “single page” as the auxiliary.

Secondly, the same order types and different processes can also cause obstacles to the process and automation of the printing plant, so orders that do not meet the process and automation of the factory should be ordered at a high price.

Finally, short orders can lead to greater production value than long orders. For example, the starting fee on the market is 500 yuan, and the printing fee is 50 yuan per thousand. A long order printer can work for 12 hours and can do 130,000 printing, and make 5 sets of editions. The total processing cost is 9000 yuan. Short orders (within 1000 prints) can be made in 35 sets for 12 hours in a class, each set is 500 yuan, and the total processing cost is 17500 yuan. Excluding other factors, the production value of short orders is twice that of long orders in the same period of time.

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