The left and right sofas officially responded to the "paper coffee table" event

On the afternoon of October 14, the left and right sofas issued a statement explaining the coffee table incidents of the previous days. The reporter recently interviewed the relevant person in charge of the company responsible for handling the matter. The person in charge disclosed to the reporter the beginning and end of the handling of the sofa incident.

In March 2011, the customer purchased a left and right fabric sofa in the Changsha store of the left and right fabric sofas. At that time, the store guide helped to match the coffee table of a “cultural dragon” brand. On October 11th, the coffee table in the customer's home was damaged. The customer found that the internal material of the coffee table was non-solid wood. Therefore, the “non-solid wood” was used as the head to come to the mall to negotiate with the dealer. Due to the unsuccessful negotiation, the customer came to the mall with coffee.

On the morning of October 12, after the sofa was informed of the incident, the company’s top management attached great importance to the matter and demanded that the incident be properly and positively and positively resolved. On the same day, the relevant person in charge of the company rushed to the incident site for the first time. After preliminary investigation of the matter, it was learned that the coffee table involved in the incident was not a product. Faced with this situation, the left and right sofas understand the customer's mood and are willing to take the responsibility of the event instead of dealers and shopping malls. After the face-to-face communication between the company and the customer, the customer was finally moved by the sincerity of the left and right, indicating that the coffee table was only an act of anger, and he still recognized the left and right sofa brands. On the afternoon of October 14, the left and right sofas issued a statement on the matter to clarify the "paper coffee table" incident.

In response to this incident, the whole process of handling the three main points of customer, media and mass consumers:

First of all, from the source of the incident, the customer did not have the problem of negotiating with the dealer to produce the coffee table. This behavior objectively affected the reputation of the left and right sofas. After the real estate situation was mastered, the relevant staff sent the relevant personnel to the contact and communicated with the customer.

Then, the left and right furniture officially issued a statement on the official website, clarifying the company's clear attitude toward the matter, and the sofa is willing to take the place of the dealer and the mall to take responsibility for the incident.

Finally, what the mass consumer needs is the truth. The medium-density MDF is one of the commonly used materials for the production of coffee tables, and is an internationally-used furniture material.

In this incident, Hou Kepeng, secretary general of the Shenzhen Furniture Association, said that the left and right sofas are the leading enterprises in the furniture industry in Shenzhen. After more than 20 years of steady development, they have a good reputation in the industry. This matter was successfully solved, indicating that the brands are more and more mature and can be promoted as experience in the industry. At the same time, we also found that the brand relies on the careful maintenance of every employee in every link of the industry chain. The industry needs more efforts in many aspects such as terminal management and professional training of store managers. The China Furniture Industry Education Institute, founded by the Shenzhen Association of Students, will also take this opportunity as an opportunity to vigorously promote industrial education in the industry, improve the quality of employment, and enable consumers to enjoy high-quality services while enjoying high-quality products.

At present, the furniture industry is facing a transformation and upgrading. In the face of such a phenomenon, enterprises should not only provide consumers with products that meet the needs of consumers, but also provide consumers with all-round services. On this basis, enterprises should also take the initiative to contact with the mass media to deliver effective information more smoothly, which will help the entire furniture industry to enter the public's vision with a more positive image. As the leading national brand in the soft furniture industry, based on responsibility, based on sincerity, customer first, highlighting the style of the people, it has set a model for the furniture enterprise and deserves respect from the industry.

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