Why high-end sanitary ware brands frequently encounter "quality door"

With the unsatisfactory quality problems of the emperor sanitary ware, the sanitary industry has set off a boom in exposure, which has aroused great concern and concern from consumers and the sanitary industry. Coincidentally, the internationally renowned brand Kohler has recently been exposed to a lot of "faults." High-end sanitary ware brands frequently explode product complaints and quality disputes. Who is taking the integrity bracket of China's sanitary ware industry? In this regard, some insiders believe that this is the signal released by the market, the era of rational consumption has arrived, the Chinese sanitary ware industry The future map will be rewritten.

Unrestricted expansion buryes the quality door

High-end sanitary ware brands have a long-standing fan base in the Chinese market. However, with the market competition becoming more and more hot in recent years, in order to gain market competitiveness and expand market share, many domestic brands have expanded their production scales, and through the comprehensive coverage of products in the market, they have opened up the market share of “grabbing wars”. Many foreign brands have also set up factories in China, which once occupied the high-end sanitary ware market in China. Some insiders expressed their feelings: "With the rapid expansion, the degree of attention to quality is lowered, and the company behind the rapid expansion of the company may also be the seed of the quality and integrity crisis."

case analysis

Kohler frequency quality door

"Newly bought washbasin, the business actually said to try not to touch the water", "The Kohler shower that just bought for two months has rusted", "I thought it would cost a lot of money, there will be high quality products and enjoyment, I am big." Wrong and wrong"... As people's requirements for product quality continue to increase, consumer complaints about the quality of brand-name products have also skyrocketed. In recent years, the big brands of sanitary wares have been caught in complaints and disputes, resulting in product quality and price being questioned by consumers. Many unsatisfactory random inspections, such as the unqualified sampling inspection, the difficulty in guaranteeing the quality of OEM products, and the high price, have also caused many large-scale sanitary ware brands, including Kohler and other international brands, to fall into disarray.

A survey conducted at the end of May showed that 80% of newly renovated residential households and office buildings had excessive radiation problems, and the radiation exceeded 50% to 150% of the building radiation safety standards. Among them, Kohler's products have also been detected to exceed the standard; in June, there are also help-seeking hotlines to receive consumer complaints. The Kohler toilets purchased at high prices are just badly damaged. After a repair, the problem is still there, and the water leakage is seriously unusable. "Not installed properly" refused to return. The party had no choice but to call the helpline. After reporting it, Kohler sent someone to come and replace the damaged parts. Product problems such as “water leakage” and “radiation” have repeatedly appeared in the products of internationally renowned brands, and many industry insiders and netizens are shocked.

Cause analysis

Large brands were exposed to OEM production of OEM products

According to sources, many international brands, including Kohler and American Standard, also have OEM production in Chaozhou and Foshan. Xiaobian tried to search online and found hundreds of information about the products offered by Kohler OEM. However, the industry insiders expressed doubts about the search results. He pointed out that although OEM production is already an open and unspoken rule in the sanitary industry, there are not a few big-name sanitary wares produced by OEMs. However, in general, in order to guarantee product prices and maintain brand reputation, enterprises are not easy to openly and OEMs. Partnership. A person familiar with the matter told Xiaobian that Kohler did have foundry production in Chaozhou. “Once the pictures or related evidence of OEM production are photographed, the foundry must prepare 500,000 for litigation costs,” the person familiar with the matter said.

The marketing manager of a sanitary ware company told Xiaobian that under normal circumstances, the original imported products are 1/3 higher than the domestically produced products, and the cost of their own production is higher than the OEM. Therefore, for brand enterprises, OEM production reduces the production cost of enterprises, and on the other hand, it satisfies the needs of large brands in expanding market share. “However, for consumers, this may be a question of the quality and price of the OEM products. The same raw materials, the same equipment and production processes, the products produced by domestic manufacturers, and the brand name, the price can be high. Several times, it is impossible for enterprises to inform consumers about this situation. Behind the high price of OEM products, it is actually a heavy blow to the integrity of the industry."

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