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All of the undergraduate and above faculty members, MoreCare, all-day, comparable to the 0-3 year old baby's university
In recent years, the comprehensive second-child policy has become popular, and there are also many anxiety among the people while enjoying the favorable policies. According to the statistics of authoritative departments, the enrollment rate of Chinese infants and young children in various types of care institutions is only 4.1%, far lower than the proportion of 50% in some developed countries. “No need to enter the door†has become the heart disease of many parents of children aged 0 to 3 years old. It is even more discouraged to want a second child. So how to solve the problem of children under 3 years old? Let us look at the policy, the entry threshold and the industry competition pattern. What is the status of China's early childhood education industry?
Policy liberalization: from public to private, from non-profit to profit
From a historical perspective, preschool education has experienced a period from collective school-government-private non-profit-running school, and is undergoing a process of private non-profit education to private profitability.
In October 2016, the new "Private Education Promotion Law Amendment" passed the third instance of the Standing Committee of the National People's Congress, and private education enterprises can choose to run for profit. The "Private Education Promotion Law" has been implemented since September 1, 2017. Private kindergartens can officially operate in a corporate-based profitable model, and capital can flow in.
Kindergartens, collective offices and private kindergartens run by the education department accounted for 24%, 6.1% and 66.4% respectively. Private kindergartens are the mainstream. According to the statistics of the Ministry of Education, as of the end of 2016, there were 154,000 kindergartens in China, accounting for 64% of the total number of kindergartens. The number of private kindergartens was 24.38 million, accounting for 55% of the kindergartens.
The liberalization of the policy directly led to the blowout of the number of child care institutions, but correspondingly, the quality was mixed and the difference was huge.
The industry is in short supply, but the concentration is low, and the quality is uneven.
As of December 31, 2016, there were 237,000 kindergartens in China with more than 44.1 million students. Most of them are non-state-owned enterprises and privately funded private kindergartens, with approximately 147,000 students and more than 24.4 million students. It is estimated that by 2021, the number of private kindergarten students will increase to 34 million, with a CAGR of 6.9%. In 2016, the size of China's early childhood education market reached 195 billion yuan, but it is still far from the top of the industry. In 2016, the gross enrollment rate of kindergartens was 77.4%. According to the “13th Five-Year Plan†of education, the gross enrollment rate should reach 85% in 2020. Compared with Japan, in 2006, the rate of child admission in Japan has reached 86%.
MoreCare's full-time support organization issues a white paper on the nursery industry and sets new standards for services
MoreCare's full-time support organization issued a white paper on the nursery industry. The white paper combed the development of the care institutions since the founding of New China, and the policy changes in China's early childhood education. It also introduced some countries and regions in overseas countries. Experience and practice, MoreCare hopes that this white paper will provide a historical reference and overseas reference for the return of the nursery service industry, and provide some responses to address the current urgent needs of Chinese parents.
One of the great advantages of Mao's all-day care is to have a leading faculty team in the industry. MoreCare's teachers are all undergraduate or above, and their majors are preschool education, children's art, and child development psychology. MoreCare brings together the support of experts from the top education industry in the country, including experts in childcare, experts in early childhood education, and the introduction of mainstream education concepts such as Mongolian education, Waldorf and others. In addition to the teachers, the park is equipped with professional child health doctors and nutrition health workers, which can fully guarantee the health of the children and make them feel at ease and peace of mind.
MoreCare's full-day customized personalization course helps baby science grow
In the actual teaching, MoreCare's teacher will evaluate and record according to the children's interests, the process and results of the baby's hand-made works, and whether the baby is interested in the current teaching content. MoreCare's unique generation course will be divided into three processes according to each child's interests, to develop a personalized early education course for each park baby.
The first step: observing the record ; the teacher will use the "free play time observation record table" to understand the children's interests, such as: car, animal, graffiti, handling, music, reading, finishing, etc., through long-term observation to determine the child to a certain The time and energy invested in the aspect are more, or in some respects, it is easier to understand and learn than the children of the same age, so as to determine the child's talent is biased in a certain aspect.
The second step: the plan is expected ; at this stage, each teacher of MoreCare will take care of a child. The teacher will select three activities of interest to the child based on the observed children's interest cues, and combine the activities with the child's points of interest. Make a few scenarios and pick an implementation in the scenario.
The third step: the implementation of the course ; the teacher will decompose the selected theme plan into the daily teaching, and record the child's experience of the teaching activities, whether the child is interested, and make appropriate adjustments to the teaching plan according to the specific situation.
MoreCare hopes that all the people in the early childhood education industry remember that the kindergarten is not a factory, and it can't be done with a quick impulse to improve the experience. A black swan is very likely to be lost. Service industry, word of mouth is gone, nothing is gone. After all, we should never let the next generation lose at the starting line.
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