The "pit" left by Li Yapeng. How long does it take for the sun to climb out?

The chairman of a listed company, a star of the show business, made a business with the money partnership of the listed company because of friendship, but it was provoked the lawsuit and the cooperation project has been suspended for more than a year.

So far, the listed company has invested more than 400 million yuan, and investors' buying may be far from over...

Li Yapeng, an actor and a businessman, graduated from the Performance Department of the Central Academy of Drama in 1994. The first generation of youth idol representatives, the first generation of mainland Jin Yong martial arts TV drama actor, one of the four large and small students in 2000, on November 17, 2014, announced the withdrawal of the entertainment circle, focusing on business and charity.

Yi Xiaodi, a famous entrepreneur, participated in the creation of Wantong Enterprise Group in 1991, and Feng Lun, Pan Shiyi, Wang Gongquan and so on, and called “Wantong Six Gentlemen”. In 1999, the company pioneered the Sunshine 100 brand. Since 2001, he has served as chairman and general manager of Beijing Sunshine 100 Real Estate Group. In 2003, he founded Sunshine Real Estate Group Co., Ltd. as chairman; in 2014, Sunshine 100 was listed in Hong Kong.

On October 17, a contract dispute case was heard in the first instance of the Chaoyang District Court in Beijing. As the main body of this case, the "Snow Mountain Town" project returned to the public's sight after two years.

The Xueshan Township Project is located one kilometer away from Shuhe Ancient Town, Lijiang City, Yunnan Province. Not far from the Jade Dragon Snow Mountain, the snowfall a few days ago has not melted, and a little white dotted the hills. The characteristic town of 408 acres at the foot of this snowy mountain has been highly anticipated by two men.

International Finance News reporter Sun Yiqiu photo

On June 11, 2015, Sunshine 100 China Holdings Co., Ltd. (hereinafter referred to as Sunshine 100) announced in the announcement that it acquired a 51% stake in Xueshan Art Town held by Li Yapeng and Zhongshu Holdings. The acquisition price was 193.8 million yuan. Since then, the art town has officially changed its name to Sunshine 100 Snow Mountain Art Town.

June 11 is a watershed.

Before the name change, it was the birthplace of the artist Li Yapeng's vision of the “business real estate tycoon” and the self-certification of his entry into the business world. After the name change, it carried the expectation that Sunshine 100 Chairman Yi Xiaodi returned to the front line after missing the high-speed expansion period of the real estate industry for 10 years.

From the start of the project in 2013, the stars gathered, the platform supported the stadium to the low-key transfer in 2015, with the decline of Li Yapeng's role, the drastic decline in the voice and the slow development of the Sunshine 100, the snowy mountain that once enveloped the star halo The town is bleak.

Li Yapeng and Yi Xiaodi may not have thought that Xueshan Town will be once again concerned in this form, and their transaction two years ago was also mentioned in the lawsuit.

Say good 40 million

The trial case basically revolved around the snow mountain town. The plaintiff was Beijing Taihe Youlian Investment Co., Ltd. (hereinafter referred to as “Lishan Mountain Investment Company” (hereinafter referred to as “Snow Mountain Company” and Xueshan Township under its name). Taihe Youlian"), the defendant is the former chairman of the Snow Mountain Company, the actual controller Li Yapeng and his brother Li Yazhen, and the two-person mother Zhang Ping as the legal representative of Beijing Zhongshu Investment Holdings Co., Ltd. (hereinafter referred to as "Zhongshu Holdings") .

Why is it sued?

On November 3, 2008, the Snow Mountain Company, which was registered and established in the Lijiang Ancient City Market Supervision Administration in Yunnan, can be called the starting point of Li Yapeng's business dream.

At that time, Li Yapeng invested 4.5 million yuan (90% of the shares) with his brother Li Yazhen (investment of 450,000 yuan, accounting for 9%), and friend Sun Haihao (funded 50,000 yuan, 1% of shares) jointly established this local property in Lijiang. Development-oriented investment company. Li Yapeng is the largest shareholder and holds real control.

At the time, 35-year-old Li Yapeng, who had already conceived the Yilianfang project in his mind (ie, Sunshine 100 Xueshan Art Town), is still unknown. In the following years, Snow Mountain Company ushered in several times. The round of capital increase and share expansion has achieved a growth of 52.3 times the registered capital.

According to the indictment description, in July 2012, Taihe Union was based on the personal recognition of Li Yapeng and invested in the Snow Mountain Company for 6 million yuan. With the continuous increase of capital of Xueshan Company, Taihe Youlian invested 60 million yuan, accounting for 10% of the shares.

At that time, the contract stipulated that Xueshan Company promised to Taihe Youlian that if the project incurred a loss, the loss was partly borne by the original shareholders of Xueshan Company. Xueshan Company ensures that the total equity of Taihe Youlian is not less than 100 million yuan, and after the expiration of the three-year development cycle, Taihe Youlian can recover the agreed fixed-income income of 40 million yuan.

In other words, Li Yapeng's public identity as an endorsement, coupled with a high reserve income, is the direct reason for Taihe Youlian's shareholding in Xueshan.

However, seeing the expiration of the three-year development cycle, Li Yapeng, due to unfavorable operations, intends to sell the shares of the Snow Mountain Company held by him, which is contrary to the original intention of Taihe Youlian Investment. After the original shareholders such as Li Yapeng and other original shareholders promised, Taihe Union will give up the preemptive right to buy shares of Li Yapeng at the shareholders meeting, agreeing to Sunshine 100 low-price acquisition, provided that Li Yapeng, in the form of maturing claims, to Taihe Union in July 2015 Payment of fixed equity income of 40 million yuan.

After the expiration of the payment period, Li Yapeng ignored the letter of reminder of Taihe Union. As of now, Taihe Union has not received any payment. I had to file a complaint and the court met.

According to the reporter of "International Finance News", Li Yapeng himself said, "This is a normal lawsuit. There is nothing to say. I am not a trader in Xueshan Town now."

Positioning error

At the beginning, the "star projects" that were quite optimistic about the three sides were sold for three years and committed to others.

The reporter of the International Finance News came to the location of the project and found that the villas and apartments originally planned for the project were not realized. The low-cost 408 mu of land, 6 years, the first phase of the project covering 112 mu has not yet ended, about Momo One-third of the area was enclosed for construction, but no construction workers were seen at the site, leaving only unfinished cement piling.

One third of the first phase of the project has been shut down to this day. International Finance News reporter Wu Weishe

A tenant in a snow mountain town told reporters that the project has been suspended for more than a year because of funding problems.

This Li Yapeng hopes to become a gathering place for him and his friends through luxury villas. After planning the change, public figures and artists disappeared, and the wedding photography photo studio became the most existed. A great place to take a wedding photo. So when the reporters planned to travel as tourists, they were repeatedly discouraged by taxi drivers, because in their eyes, Xueshan Town is not an attraction, only a wedding photo came.

Sunshine 100 Snow Mountain town to shoot wedding photos of newcomers. International Finance News reporter Wu Weishe

The sporadic traffic has made the town of Xueshan quite deserted, where the staff has become more normal than tourists.

The first tenants of a snow-capped town expressed their helplessness to the reporters of the International Finance News. He was originally impressed by Li Yapeng’s plan and found that he was back in the future without investing 800,000 yuan. In its view, the initial misplacement is the root cause of the current situation of the snow-capped towns. After all, it is not realistic to build expensive housing villas in tourist cities.

When the 2013 Snow Mountain Township project was launched, the official quotation was 16,000 yuan/square meter for the apartment and 20,000 yuan/square meter for the villa. At that time, Lijiang's monthly average income was only 2,000 yuan, and Shanghai's average house price was only 25,000 yuan per square meter. Even if Li Yapeng tried hard to launch, the star's potential energy is still limited, and it is impossible to fundamentally solve the sales problem.

The market's cold encounter, the powerlessness of the return, formed a vicious circle, and swallowed the snowy mountain town.

However, the International Finance News reporter found that the loss of the snow mountain town project may not only be a strategic positioning mistake, its extremely chaotic and random financial management also buried hidden dangers for future development.

At the same time, it is difficult for Li Yapeng to personally make a comparison with the Xueshan Township project due to the funding problem.

Inadequate internal control

After the rapid capital increase and expansion of the Snow Mountain Company, like a microcosm of the era of riches, there are numerous and noisy. In the eyes of insiders, their management shortcomings are exposed, sometimes "spending", and sometimes "letting themselves."

"Snow Mountain Company in those years, the financial atmosphere is very rough." A snow mountain company management staff told reporters.

From 2011 to 2015, Li Yapeng controlled the snow mountain company to have large cash receipts and payments in the daily operation, and the internal approval process was simple, which was separately raised and questioned by the later audit company.

Some financial invoice information discovered by the reporter's investigation also confirmed this situation, and the phenomenon of invoice reimbursement is particularly prominent.

Among them, many of them are in the eyes of the auditors, because they are not able to deduct the non-compliant invoices of the input tax due to the header error, and they are still reimbursed successfully.

For example, in December 2010, Li Yapeng repaid a loan of 964,400 yuan with a reimbursement of expenses, of which more than 120,000 invoices were raised to simplify the company's full name as "Snow Mountain Investment."

This kind of situation is not a minority. In December 2011, Li Yapeng reimbursed and reimbursed 800,000 yuan, but the 800,000 yuan invoices were all non-compliant invoices. The specific expenses included about 200,000 yuan for clothing and about 430,000 yuan for electric appliances. , outdoor products about 70,000 yuan, buy furniture 52,000 yuan, buy curtains 43,000 yuan; in February 2012, Li Yapeng to buy Maotai 600519, stock bar wine reimbursement also borrowed 258,000 yuan.

Such reimbursement does not only exist in Li Yapeng alone. According to a book survey of Xueshan Company obtained by the reporter's investigation, from March 2013 to December 2014, Liu, the logistics staff of the Ministry of Administration, borrowed 1.5 million yuan from the company in the name of personal loans. On May 15, 2015, Liu transcribed personal loans at a time with the invoice for the group fee issued by Lijiang Northwest International Travel Service Co., Ltd.

Similar contract

Not only that, but the repeated cost of contractual agreements has often occurred in the high cost of the town of Xueshan.

On August 1, 2013, Xueshan Company entrusted Zhongshu Holdings to carry out the interior design of the art exhibition area of ​​the “Art Lotus Square” model area. The contract number is Xueshan 2013-050 (xstz(2013)yx-08022), and the contract engineering site is Yunnan Province. The junction of Qinglong North Road and Shuhe Middle Road on the east side of Shuhe Ancient Town in Lijiang City has a construction area of ​​2,000 square meters and a design fee of 1.208 million yuan.

One year later, the scene reappeared. Xueshan Company once again signed a contract with Zhongya Holdings, which is controlled by Li Yapeng, for the interior design contract of Xueshan 2014-053 (xstz(2014)yx-08071), project name, project location and construction. The design content of the area and the contract number are the same as the contract design of the interior decoration design of Xueshan 2013-050 (xstz (2013) yx-08022), and the contract amount is 1.174 million yuan.

The same subject design was entrusted twice on the same matter, and the payment was completed twice. The reporter visited and understood that the staff could not confirm the existence of this design result.

Blood transfusion affiliate

Xueshan Township can be described as a large-scale project of Li Yapeng's commercial map. Many of the companies in the “Chinese Book Department”, which cover the hotel, education, project investment, catering and communication industries, have benefited from the development of Xueshan Town. Business, and the snow mountain town has produced a number of related transactions in finance.

These related transactions are mainly concentrated in hotels, project investment, and communication. The sparks of the transaction include Beijing Zhongshu Hotel Management Co., Ltd., Beijing Zhongshu Investment Holdings Co., Ltd., and Li Xiong, Li Yazhen. Dongyang Wanruida Film and Television Production Co., Ltd. as a legal person.

In addition to the above-mentioned repetitive contract mentioned in the book holding, the communication is particularly obvious, on January 22, 2013, Lijiang Snow Mountain Company and Dongyang Wanruida Film and Television Production Co., Ltd. signed the effect map of Snow Mountain 2013-001 and The multimedia production agreement is 8 million yuan. The shareholder of Dongyang Wanruida Film & TV Production Co., Ltd. is Li Yazhen. The contents of this related party transaction are 22 aerial view, digital scene (day and night) effect map, 2 person view maps (charge 3 million yuan) and 30 Minute multimedia production (2D/3D each version) (charge 5 million yuan).

A Guangzhou 4A advertising company's business staff told reporters that under normal circumstances, the 5-minute multimedia production market price of more than 100,000 yuan, 30 minutes but 100 million, the price of 5 million yuan is significantly higher than the market price.

Around the snow-capped town, according to the information held by the reporter, there are still many financial problems such as this. A snowy mountain town lost, but blood transfusions have supported a number of "Chinese Book Department" companies.

Take-up considerations

These financial holes, Sunshine 100 know?

According to this, the reporter asked the staff of a Sunshine 100 for verification. It did not deny it. After all, after the cooperation intention was reached, the Sunshine 100 did its best.

So, in this case, why is Sunshine 100 still willing to take over the snowy mountain town? The market’s curiosity and speculation about this transaction has not been judged so far.

According to a person familiar with Yi Xiaodi, his personal relationship with Li Yapeng is very good, and he is sympathetic, but this alone will prop up the whole transaction, for a slightly pale reason.

From the development of Sunshine 100 and its current environment, it may be possible to spy on it.

To a certain extent, Sunshine 100 and Xueshan Township at that time have similarities, from the stun of the first-time outbreak to the difficult situation after the strategy is not right.

The low-key Yi Xiaodi, as one of the “Wantong Six Gentlemen”, worked hard with Feng Lun, Pan Shiyi and Wang Gongquan to dig up Hainan. After the disintegration of Vantone, Yi Xiaodi, like Feng Lun and Pan Shiyi, continued the road of real estate. Under the advice of Pan Shiyi, chairman of SOHO China, Yi Xiaodi decided to develop the Sunshine 100 International Apartment in the north.

This is the debut of Sunshine 100, and it is also a famous work by Yi Xiaodi. This building, which was established in the millennium and was given the reputation of “leading Beijing residence into the design era”, is located on Guanghua Road, Chaoyang District, Beijing. The rainbow-colored patches are dotted on the facade of the building and have been vivid for 17 years. Along with the continuous appreciation of the “Dawanglu” business district, Sunshine 100 International Apartment echoes the north and south of SOHO Modern City across from Chang’an Street. It is one of the landmark buildings of Beijing’s East Third Ring Road, separated from the Huamao Center. .

Perhaps it is the reason for Hainan’s escape from the war. Perhaps it is the rationality and restraint that comes with Yi Xiaodi’s nature. After the implementation of the bidding and auction system in 2003, the pace of Sunshine 100 is cautious and slow, not like other developers. Join the "grab land" army. When the real estate industry was on the wheel of the cycle, Sunshine 100 gave up the ticket to get on the bus, thus missing the opportunity for rapid expansion.

At a time when the concentration of the real estate industry is constantly improving, running into the 100 billion yuan is an expedient measure for housing companies to pursue safety. However, after the development of the Sunshine 100, the annual sales are still only a few billion, and there are even signs of performance retrogression.

In the first year of listing in 2014, Sunshine 100's revenue reached 7.104 billion yuan, down to 6.418 billion yuan in 2015. In 2016, this figure was 6.965 billion yuan, and net profit fell from 8.1 billion yuan to 231 million yuan. In contrast to Country Club and other head office companies that have spent more than a year on revenues of 40 billion to 100 billion yuan, Sunshine 100 has failed to double its performance after 10 years of struggle.

At the same time, the expansion of the Sunshine 100, 3, and 4 lines makes it far from the core city. For the return to the front line, Sunshine 100 is undoubtedly eager, but the already marginalized sense of existence makes it difficult to harvest land resources in first- and second-tier cities.

At the same time, for Yi Xiaodi, a commercial complex in the transitional block, the 408-acre land of Xueshan Town is undoubtedly very attractive. After all, the earthen storage is an important lifeline for housing enterprises, and Lijiang Tourism 002033, the property of the city, There is a bonus item on this land. Only Yi Xiaodi did not think that the successful model of Sunshine 100 in Guilin and Liuzhou could not be copied to Lijiang.

According to Yan Yuejin, director of research at Yiju, the vitality of commercial real estate needs to have the concept of “native”. The concept is that the ultimate demand for supporting the real estate market should be the resident population. This demand is the most fundamental, and some floating population or tourist population are often “unloyal” in terms of housing purchases and occupancy. Therefore, although it seems that these tourist attractions are very popular at this time, consumer demand is also high, but often the operating costs are also very high. At the same time, the actual traffic location of cities including Lijiang is not perfect, and there are also competitive cities (such as Dali). In the cities of Liuzhou and other cities where Sunshine 100 has been successful, the resident population is large and the potential market demand is supported.

At the same time, Li Yapeng's sequelae of investment promotion began to be highlighted. The sales staff of Xueshan Township reflected that in order to attract merchants, the best Platinum wedding photography in the project area was stationed in rent-free form.

In addition, there were a large number of related households in the model demonstration area of ​​the first row. They once refused to pay rent, including several inns with stars. The salesperson said frankly that the rent collection work has been difficult. According to the data provided by the data, after the Sunshine 100 is taken over, the source of blood transfusion is difficult to hematopoietic, and the project capital investment has exceeded 400 million yuan. In contrast, the sales amount is only about 20 million yuan, and the rented and sold area only accounts for the total measured area of ​​the first phase. 33.79%.

Because the performance is hard to see, the person in charge of the Sunshine 100 has been replaced three times in two years. From Chen Zhiguo and Xiao Deying to Gu Qing, the frequent replacement of leaders has also led to a change in the positioning of the project, from the original luxury literature to the main love until the current market town of the market. The snowy mountain town is always changing, but it is difficult to find breakthroughs and rebirth.

The acquisition is not the end, but the beginning of binding itself. It is like a cycle of no solution, continue to transfusion or cut off the stop loss. Continue to transfuse, I don't know where the end is; to stop the loss means to overthrow all the judgments and contributions in the previous period.

The current situation of Yi Xiaodi is similar to that of another real estate developer, Sun Hongbin. They all underestimated the complexity and difficulty of the acquisition project and overestimated their ability to control and reverse the situation. The difference is that the triumph of the main business of Rongchuang has allowed it to compete with the quagmire of the sinking, and the difficult sun 100 seems to be getting deeper and deeper.

Fan Xiaochong, executive vice president of Sunshine 100, admitted in an interview with the International Finance News that Lijiang as a tourist city, the market decline is indeed serious, but the Sunshine 100 snow mountain town as a block complex, more long-term business, compared to residential Sales projects, the cycle will be longer. Fan Xiaochong believes that although the process is difficult, it is the only way in the process of Sunshine 100 transformation.

If the time goes backwards, will the Sun 100 take over the project? Fan Xiaochong pauses for a moment, indicating that it is possible.

Pan Shiyi once recalled his friend Xiao Di in his book "My Values". All of them said with deep affection: "When I am in trouble, my first thought is always Xiao Didi. He does not necessarily give me much substance. Help, but his speech will give me strength and give me the power to overcome difficulties."

Now, how will Yi Xiaodi, who is deeply trapped in the “pit”, gain the strength to support him?

Reporter's hand

Li Yapeng's "beauty" and mourning | Sun Yiqiu

When I was waiting at the airport, I called Li Yapeng. The surrounding area was so noisy that he had to repeat it several times, "I didn't listen to Taiqing." The sound was almost the same as the memory in the screen, low and magnetic. When talking about "Snow Mountain Town", he is calmer than he thought, but he said that he is not a trader.

It is no longer a trader. This is the current relationship between Li Yapeng and the "Snow Mountain Town", but it is not the closest to the real relationship.

In the project introduction of the sales staff, he is still often referred to as "Yapeng General";

The female employee who did not know the time, seeing him, his face is difficult to hide joy and excitement;

Li Yapeng's inn was built in the early years, and the current boss was in the heat of the bacon hot pot. He drunk and said nothing, only mentioning him, and ignoring it, he would not disclose it.

Even after fading out of the screen for several years, Li Yapeng, as a public figure, is still "beautiful" and exudes personal charm.

On November 1, Li Yapeng came to Lijiang again to record a cross-border business interview. In the sunshine of the snowy mountain town, it is appropriate to talk about his venture capital story.

After all, this project has placed Li Yapeng's clear appeal to business, and it is also a self-certification for its entry into the business community. Li Yapeng has become the guest of Country Garden President Mo Bin by virtue of this project concept.

This highly motivated public figure has always had a higher positioning and pursuit for the future.

In the era when the college entrance examination was still a single-wood bridge in 1990, Li Yapeng shocked the art test teacher with more than 500 points of cultural class results.

After Li Yapeng entered the entertainment circle, several youth dramas pioneered the idol drama in the Mainland. Although his career was smooth, he was not satisfied with the single identity of "actor". He still lacks one. The work makes it free from the limitations and constraints of the “first generation of youth idol representatives”. Youth idols represent the capital of the industry when they are young. When they are mature, they are the nicknames that stop.

At that time, the trend of the film and television industry has been blown from "playing the best" to "playing the best and doing business". Li Yapeng, who is dedicated to business, plans to completely abandon the acting career because "the actors are not enough to express all his thoughts" .

Later, Li Yapeng started from the media field he is most familiar with. After smelling the heat of real estate, the real estate tycoon became the identity he wanted to achieve.

To this end, Li Yapeng strives to create a diversified version of the Chinese book.

A media person who has long been concerned about Li Yapeng admits that he is studying at Cheung Kong Graduate School of Business and insisting on doing business, but he wants to prove himself. Because of the rumors in his marriage, Li Yapeng has revealed more than once that he is not dependent on his wife.

The actual situation is, according to the information obtained by the reporter, in 2011, Li Yapeng took 408 acres of land in Lijiang at a zero premium rate of 600 yuan / square meter, relying on the wife's light, it is really a lover of the world.

Like many public figures, Li Yapeng's layouts do not have much of their own labels. Most of the public people are his mother Zhang Ping, his brother Li Yazhen, and his financial partner Cao Zhimei for many years. These 20 Chinese book companies cover real estate, hotels, investment management, catering, and communications.

Among them, the most concerned about is the Xueshan Township project, but this project is not going smoothly. After the starlight is scattered, the market has not invested in sincere and lasting goodwill, and the capital chain has never been rid of.

A friend who has been privately for many years said that Li Yapeng is a smart person with a rich and powerful network, but he is not good at investing. This can be seen from the many film and television works he shot in his early years.

For Li Yapeng, the identity of a successful businessman is a distant place that his heart is longing for but has not yet arrived. The road is long and long.

(International Finance News reporter Sun Yiqiu Wu Hao)

(Editor: Zhao Ran HZ002)

Restaurant Dining Set

Restaurant Table,Restaurant Dining Set,Restaurant Dining Table,Restaurant Dining Chairs

Foshan Livemate Appliance Co., Ltd. , https://www.livemate-furniture.com