The world's largest retail company Wal-Mart e-commerce launched online trial operation in Shenzhen (VC283)

Wal-Mart, the world's largest retail company, finally made its appearance and appeared in a chaotic battle in the Chinese e-commerce market. Wal-Mart's Shenzhen Sam member online store has been quietly launched recently. Although it is still in the testing stage, the entry of Wal-Mart's heavyweight role is no different because it has added a combustion aid to the already fierce Chinese e-commerce market.

As of August 5, 2010, Wal-Mart has opened 189 shopping malls in 101 cities in 20 provinces in China, but another fact that cannot be ignored is that the Chinese retail market is extremely complex and exists in almost every regional market. As a leading local enterprise, they have created thresholds in areas such as store location and local supply chain to resist new entrants. Moreover, China ’s vast second-tier, third-tier, and even fourth- and sixth-tier markets also make it difficult for Wal-Mart to rely on ground-based stores to achieve full coverage. One of the roles of e-commerce in the Chinese market is to supplement Wal-Mart ’s physical stores through Internet coverage. To open up a second battlefield and break into the territory that these Wal-Mart ground shops cannot occupy.

It is reported that Wal-Mart's e-commerce business in China operates as an independent department, directly under the responsibility of Wal-Mart China CFO. However, at present, Wal-Mart's trial e-commerce in China will also rely on the Sam's member store in Shenzhen. The Sam's member store provides warehousing services for online business. The two parties share the warehouse of the Sam's member store, and the service scope is also limited to Shenzhen. In the initial stage of operation, Wal-Mart's online business will not soon adopt the form of self-lifting and third-party distribution in the United States, but will be distributed from the Sam Sam store in Shenzhen to third-party logistics companies to users. It is speculated that in the revenue settlement, Sam's member stores and online stores may be divided into shares.

At present, the distribution and customer service of Wal-Mart online store are outsourced to third parties, and the product price is not far from the physical store. The category involves daily necessities, food and beverage, maternal and child supplies, office supplies, cultural and sports, and 3C, and the more distinctive ones are alcohol and organic food. For China's e-commerce market, Wal-Mart has begun to test and layout. If the test results in Shenzhen are good, Wal-Mart will soon deploy a large-scale e-commerce warehousing and logistics system in China, relying on e-commerce to enter the dreamland of vast China.

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