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Web-to-print (Web-to-print) is the detailedization of e-commerce in the printing industry. It is an overall printing solution and an expanding online printing value-added service platform. With the continuous improvement of the network printing system and the continuous extension of functions, its front-end interface platform, back-end processing platform, automatic production module, logistics and distribution system and other modules run more smoothly, which can complete business negotiations, order placement, and pre-press Processes, remote proofing (printing), online services of printing equipment and material suppliers, printouts, online imposition printing, online digital printing, online on-demand printing, live tracking, and even additional orders and payments.
1. Network printing realizes true on-demand printing, which meets the needs of customers to the greatest extent, while being environmentally friendly, economical and fashionable. Digital printing is one of the core technologies to realize network printing. Films are not required. The printing machine directly provides proofing and connecting processing. The production process is greatly simplified. It can meet the requirements of small prints and many types of printing jobs, so that it can be truly on demand. print. Using online printing for on-demand publishing and printing, readers can buy the books they need without going out, publishers can achieve zero inventory, and printing companies can also expand service areas.
2. Save time and improve efficiency. Traditional methods require printing companies and customers to cooperate with each other in time. Choose network printing, when customers order products or services online, they start from the desktop on their computers, and do not need the service staff of the printing company. Customers no longer have to travel long distances and repeatedly go to the printing companies to negotiate. Many problems can be solved through E-mail, QQ, online message and other communication. Customers want control, and printing companies need to reduce service staff. The convenience of many self-services for online printing is that when printing companies apply them to the products and services they provide, they save time and money for all interested parties. While ensuring the amount of tasks, printing companies can not only reduce the number of print production staff, but even expand the business volume.
3. Expand products and services, especially will provide more value-added services. The length of the network printing system is often a tool for customers to submit orders to printing service companies through the Internet. Services such as insurance, finance, securities, telecommunications and other industries ** printing, personalized packaging and decoration prints, and products designed by customers (such as personalized manuals, photo albums, DIY invitations), etc., can be completed through online printing; Customers can publish printed catalogs and non-printed products distributed to internal employees or partners to the Internet. End users can log in to the system, choose from existing products, or upload content that they need to print; support static , Different versions and variable printing items, end users can conveniently set the number of static items, but they cannot make any changes to them, they can choose or enter the scale to determine which version to print within their authorized authority Products, variable items allow users to upload data to a pre-set print template.
4. Under the network printing mode, printing companies and intermediaries are interdependent upstream and downstream cooperative relations, both glory and loss. Printing enterprises can transform the separately operated printing service model into the form of alliance printing service by establishing alliance cooperative marketing model, integrate the effective resources of both parties, promote the enthusiasm and enthusiasm of all aspects of network printing, simplify the transaction process, and achieve resource sharing 3. Complementary advantages and integrated operation.
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