Meeting with urbanization, home e-commerce opportunities come

During the Double Eleven period, the outstanding performance of home furnishing companies boosted the momentum of the entire industry. Nowadays, major companies are starting to prepare for the year in December, and look forward to this development momentum to have a good performance in the last month of this year, to make a good end for this year. Recently, the news of the state's acceleration of urbanization has undoubtedly greatly stimulated the development of the home industry.

The urbanization process is accelerating, bringing new opportunities

2012 is nearing completion. Although the development of the entire home furnishing industry is extremely difficult this year, many experts are optimistic about the future development forecast. Recently, Zhang Chuanxi, executive president and secretary general of the National Federation of Industry and Commerce Furniture and Decoration Industry, Ding Li, director of the Guangdong Academy of Social Sciences, and Jiang Dehui, secretary general of the Guangdong Furniture Chamber of Commerce, believe that the most difficult time has passed and the furniture industry will warm in 2013. .

At the same time, the news that the countries concerned will speed up the process of urbanization has caused an uproar, not only on the announcement of the day to boost the morale of the real estate industry, but also the home improvement industry of the real estate downstream industry has been fully encouraged. In fact, since this year, well-known home furnishing companies such as Red Star Macalline and Real Home have begun their pace of entering the town. The opening of the store is no longer limited to the more developed first- and second-tier cities, and the third- and fourth-tier cities have become theirs. The area of ​​greatest concern.

For this, consumers feel more deeply. Mr. Chu, who lives in a third-tier city, said that in the past, he had to go to the provincial capital to pick up some more trendy products. It was very troublesome to buy it and then return it home. Nowadays, there are more and more large-scale home stores in the city where they are located, and the brands that are stationed can already meet their own needs. In addition, Mr. Chu said that the network is very developed now, and will go online to pick some products that they need. Mr. Chu’s words are the common aspirations of consumers in the third and fourth tier cities.

This country has released a signal to speed up the process of urbanization, and the domestic demand in the market will be greatly stimulated, which will undoubtedly play a role in boosting the home industry.

E-commerce simultaneously follow up and seize the opportunity of urbanization

Double Eleven has let countless people see the huge development potential of the home e-commerce industry. Therefore, this relatively low-key electric commodity category has been constantly appearing in the mouth of industry experts. Even Liu Qiangdong has publicly expressed optimism about home e-commerce. future development.

The rapid development of China's Internet provides a good prerequisite for home e-commerce to develop third- and fourth-tier cities. The development of the Internet has led to the expansion of e-commerce nationwide, especially when young people who are easy to accept new things have grown into the main consumer, e-commerce has completely affected our lives. At the same time, the rapid development of China's logistics industry in recent years has also provided guarantee for the development of e-commerce in third- and fourth-tier cities.

After living in the third-tier cities, the consumer Xiao Wang said that he is used to online shopping, which is fast and convenient. The types of products are also more abundant than those seen in the market. Online shopping has become a frequently used shopping method. It can be concluded that e-commerce has a very broad mass base in third- and fourth-tier cities.

(The picture shows the distribution of the National Experience Hall of Melody Home Network)

Since the beginning of this year, the home e-commerce has developed rapidly, and the O2O model, which is closely integrated with the offline and offline, has become an industry development trend and is accepted by consumers. Another major feature of the development of home e-commerce is the sinking of channels, and the third- and fourth-tier cities have become the focus of the development of major home furnishing enterprises. First, because in the past few years of development, the first- and second-tier cities have been over-exploited and have become saturated. Second, the strong market potential of the third- and fourth-tier cities.

Taking Melaleuca Home Network as an example, as an e-commerce company that sells home products online, Melaleus Home Network considers new development models based on the characteristics of furniture products. Since last year, we have opened a nationwide experience hall to allow consumers to feel the quality of their products, as well as provide after-sales services such as delivery and installation. Since opening the first experience hall in Chengdu in April 2011, Melody Home has opened 136 experience halls across the country. The third- and fourth-tier cities in these 136 experience halls account for the majority.

The strategic layout of urbanization has become the consensus of many household e-commerce companies. Not only the Melody Home Network, but also many home e-commerce companies that have been on the line this year, they also indicated that they should shift their focus to the third- and fourth-tier cities in the future development and open up a new battlefield.

In the prospect of the development of the entire industry in the future, although this practice of extending the battle line to the third- and fourth-tier cities has been highly praised by the merchants, the problems existing in the development of e-commerce will certainly appear in the future, such as logistics and transportation. And the protection of consumers' after-sales rights. Therefore, when e-commerce and urbanization meet, opportunities increase, but should be steady and steady, and take every step!