Furui Tengluo Jianfang: Creating a brand of Dangdang furniture

Luo Jianfang, General Manager of Beijing Ao Tengye Technology Co., Ltd.

Reporter: Fritten's English name FRATTAN, it is said that every letter has a saying? Can Luo explain it to us?

Luo Jianfang: F-Fashion fashion in FRATTAN] R-Romantic romance] A-Art art] T-Temperament temperament] T-Traditional tradition] A-Advantage advantage] N-Natural nature]. Each F in the graph has a different meaning: Furniture furniture – representing the industry's industryfulness of roundness – represents the natural characteristics of rattan. Fashion Fashion – representing the company's products Focus Focus – represents the company's focus on producing low-carbon, environmentally-friendly rattan furniture .

Reporter: Rattan furniture should be regarded as a small group in the furniture market. What kind of characteristics and advantages do you have compared with traditional solid wood and sheet furniture?

Luo Jianfang: Furui Teng is a professional rattan chair furniture company integrating design, production, wholesale and retail. It focuses on low-carbon, environmentally friendly and fashionable rattan chair furniture. It has 3 furniture production bases and the total area is up to 30,000 square meters, the company continues to innovate, pioneering and enterprising, and "Furui Teng" has become a famous rattan furniture brand. In 2003, he joined the China Furniture Association; in 2004, he passed the ten-ring certification; in 2005, he was awarded the “Contract-honoring and Promise-keeping Enterprise”; in 2006, he was awarded the “Model Unit of Quality and Credit Guarantee”; in 2008, the company passed the ISO9001 certification; In 2009, Beijing “Fu Rui Teng” brand rattan and wood furniture series products won the title of “China Famous Brand”!

Reporter: Luo has been operating rattan furniture for 20 years. What conditions can China Merchants offer to franchisees?

Luo Jianfang: Complete variety: Furui Teng relies on the strong production capacity of its three production bases. The products include living room, dining room, bedroom, study, leisure, small pieces, outdoor, etc. It can be said that it is all available and has different styles. Suitable for different consumer groups of color, shape and style.

Store design: All franchisees' stores follow the unified storefront image design standards, and the company provides free decoration drawings.

Opening Guidance: The company's regional manager personally went to the site to guide the opening of the new store to assist in product display.

Uniform price: The company provides a unified price system for the national specialty stores, and will never be inferior to each other, so that all specialty stores enjoy equal treatment.

Training Services: Company brand specialists provide professional training for new shopping guides.

Fast delivery: Furui Teng has thousands of flat warehouses in Xianghe Furniture Wholesale Base in Hebei Province, which is convenient for logistics and extends in all directions.