In recent years, the price of redwood has been rising all the time. The double value of mahogany furniture has always been the focus of consumers because of its collection and investment. The mahogany furniture market is a topic of constant concern. As early as last April, CCTV Economic Information Network broadcasted the case of Jinfei Hongmu Tianmao Huanghuali Furniture. Then CCTV’s “Weekly Quality Report†was connected for two weeks to report the mahogany furniture and white skin of the birthplace of two mahogany furniture in Dacheng and Xianyou. False phenomenon such as lacquering caused a great uproar in the rosewood industry and consumers. In December, the Zhejiang Consumer Protection Committee released the “Hangzhou Redwood Furniture Market Surveyâ€. The spot check showed that there is no one in Hangzhou that the mahogany furniture logo in the shop is in full compliance with the DB33/264-1999 “Redwood Furniture Product Labeling Regulationsâ€. The pass rate is 100%. The market of redwood consumers that have been exposed one after another is worrying and will inevitably lead to a crisis of trust in the entire industry.
The mahogany furniture is unclear and the material is difficult to distinguish.
In April last year, the CCTV Economic Information Network broadcasted the high-priced Huanghuali furniture case, which was caused by the three-piece antique furniture purchased by Ms. Liu, who loved the collection, at the Beijing Feiyu Trading Co., Ltd. Jinfei Hongmu Furniture Factory. The quality certificate provided by Jinfei Hongmu Furniture Factory is marked as “100% fragrant wood (decorating Dalbergia), commonly known as Hainan huanghualiâ€, but after purchase, after the identification of experienced players and industry professionals, the materials used in three pieces of antique furniture are It belongs to Vietnamese huanghua pear. The market price of Hainan huanghuali and Vietnamese huanghuali was many times different. This case brought a big shock to the mahogany furniture industry. In August, a website revealed that a consumer has always thought that the red sandalwood items purchased by Jinfei Redwood were all made of red sandalwood. Two years later, when they discovered that they had problems, they were told by the manufacturer that “red sandal furniture†is not equal to “ Full rosewood furniture, you can use other expensive hardwood in the sapwood.
In the face of such chaos, after a year, Jinfei mahogany furniture is regulated in product identification and product materials for consumers to correctly identify and purchase. Recently, the author once again entered the first floor of the redwood in Beijing's West Fourth Ring Road and conducted an investigation into the redwood consumer market.
On the first floor of Jinfei Redwood, the author saw that the merchant's identification card on the furniture exhibits only made a rough indication of the main material of the product, and did not specify the details of the material origin, surface materials, auxiliary materials and furniture color. When the author proposed to see a piece of Hainan huanghuali mahogany furniture, the sales staff said that there is only one sea yellow product in the audience. The author saw the price of the 600,000 yuan palace chair product identification card, the main material Marked as "fragrant", (Huanghua Pear) has been crossed out, but the origin of the material is not clearly marked. But the salesperson told the author that the main material of this palace chair is Hainan Huanghua Pear. The author also proposes that it is difficult to identify the consumers who do not have a clear understanding of the origin of the materials, and how to make consumers believe and buy them? The salesperson’s answer to “selling mahogany relies on fate†is somewhat unexpected.
Immediately, the author visited Shenzhen Youlian Redwood, also asked to see a Hainan huanghuali mahogany furniture, sales staff told the author, Union only has Vietnamese huanghuali furniture, no sea yellow. What is the reason for the author? She said, "There are almost no products of sea yellow in the market. Hainan huanghuali can only become a talent in the millennium. After the Ming and Qing dynasties, there are very few left in the court. Now other seafarers claim that the sea yellow is not necessarily true." At a price On the identification card of the 175,500 yuan yuan ring chair product, the author saw that Union Union clearly marked the product main material and origin, surface materials, auxiliary materials and furniture color and other detailed information. The author also saw the banner of "Traditional craft material fidelity mixed adulteration double payout" hanging in the center of the Union Exhibition Hall.
In this regard, Deng Xuesong, deputy secretary-general of the Traditional Furniture Committee of the China Furniture Association, said that as a consumer, only one fact is concerned that Hainan huanghuali and Vietnamese huanghuali are different in origin and the overall texture and quality are different, and the market price is also very high. Big. Merchants must clearly mark the origin of materials, and under the premise of honest consumption, the crisis of trust in the mahogany furniture industry can be gradually lifted.
Jinfei’s “first floor†has many places in Beijing. Since Jinfei dares to scream the confidence of the company with the “first†tone, why can’t it give customers a reassuring promise with clear and unambiguous consumption?
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