Application of "hollowing out" design in packaging and decorating

Abstract : This paper discusses the application of hollow design in packaging and decoration. It mainly includes two aspects: Firstly, the opening design is directly applied to the package shape; second, the Chinese folk paper-cut style is used for decoration. The hollow design has injected new vitality into modern packaging and decoration design, showing a fresh and elegant national temperament.

Keywords: hollowing; packaging design; application

Packaging design is a comprehensive design, which contains the content of plane composition, color composition, and three-dimensional composition. The packaging design is used as a flat part of the packaging design process. In addition to the formal beauty factors such as graphics, color, and text, the design of the hollowed out technique is applied to the interior decoration to present a fresh and elegant national temperament.

This hollow design reflected in the packaging and decoration mainly includes two aspects: (1) directly in the packaging design on the opening design; (2) the use of Chinese folk paper-cut form of decoration. The common feature of these two forms of expression is the use of hollowing techniques to see B from A. It is like an x-ray microscope in medicine. Through the interaction of different materials, they are reflected in brilliance and reflect artistic beauty and decorative beauty.

1 Open design directly on the package shape

The hollow design directly on the package shape can usually be contrasted and contrasted with the packaging materials of different colors and different textures to achieve the ideal decorative effect. During the production, packaging materials can be selected according to product features, such as local specialties, folk arts and crafts suitable for selection in different colors, different textures, different hardness of the paper, with different textures of paper combined design, or with other materials such as cloth Using them together can also achieve satisfactory results.

1.1 The performance of corrugated and sulfuric acid papers

The surface of corrugated paper has a regular striation texture, while sulfate paper is a transparent paper with a smooth surface. The use of these two different types of paper combined with appropriate hollow design can reflect the strong technical beauty. See Figure 1 paper towel packaging, sulfuric acid paper decorated on the surface of the corrugated paper, hollowed out in sulfuric acid paper, openwork clearly reveal the pattern of corrugated paper, beautiful green pattern becomes a bright spot in this packaging plane.

The hollow design of the combination of these two papers is ingenious: (1) The color difference is expressed by the transparent sense of sulfuric acid paper. When transparent sulfuric acid paper is wrapped around the emerald green paper, the greenness of the corrugated paper becomes grayish green, and the greenness of the corrugated paper reveals greenness. Therefore, the color purity of the green corrugated paper is weakened; (2) The place where the hollowed out pattern forms is the visual center. After designing fine patterns on sulphuric acid paper, it was hollowed out and revealed patterns in the hollow position. This pattern showed the texture and color of the corrugated paper. It was very delicate and unique.

In this series of packaging design, although not using a single color, it reflects the purity and brightness of color. Although no line has been drawn, the beauty of the pattern is reflected through the technique of hollowing out.

1.2 The combination of paper and fabric

The hollow design with a combination of textured wrapping paper, cellophane and cotton reveals a variety of different aesthetic qualities: the thickness of the wrapping paper, the transparency of the cellophane, and the softness of the cotton cloth when unified in a bright lemon yellow tone Particularly touching.

Figure 2 is a set of candy series packaging design, in the eye-catching position of the bag made a rectangular hollow shape, and then replaced with transparent glass paper for decoration, cellophane smooth transparent surface and packaging paper rough and thick surface to form a sharp texture contrast. In addition, in this series of packaging design of other shapes, the material used in addition to paper, but also attached to the surface of the paper layer of fabric, played a role in beautification. It is worth noting that with this combination, the fabric matching the color and texture of the wrapper must be selected. Otherwise, it is counterproductive and there is no intention.

In this series of packaging design, the text part is designed as a small round sticker as an ornament. The most detailed handling of the belts of the handbags was also a design by the designer, who chose to use the kraft paper with a twill-textured texture. The color and overall tone were very uniform. Therefore, in the hollow design, we must also pay attention to the surrounding local modeling and material echo, because the United States is a kind of harmony.

In addition to this, there is also a hollow design for the use of cardboard, which uses the principles and methods of three-dimensional construction to perform localized modeling of packaging. Figure 3 shows the rice wine packaging. The opening of the packaging design is partially designed to change the shape and form a special beauty.

The above is a hollow design with patterns or simple geometric shapes. In fact, clever design and hollowing out of fonts can also achieve unexpected results.

2 Designs using cut-out art for decoration

Chinese folk paper-cut. X perspective is the effect of hollowing out techniques. If the first hollow design is used. In the case of subtraction, then, the use of folk paper cutting in packaging and decoration is. The art of addition.

Due to the permeability of the paper-cut modeling itself, after the paper-cut is applied to the packaging, the color, pattern, and texture of the packaging material are hidden, and the level of the packaging plane is enriched.

Chinese folk paper-cut styles are exaggerated, straightforward, and profound in meaning. Thus, the use of folk paper-cuts in packaging design can increase the visual impact of packaging and enhance the cultural connotation. More importantly, through the packaging of this carrier, Chinese traditional culture has been promoted and the Chinese folk paper-cut art has been demonstrated and disseminated.

The color of paper cut used in packaging and decorating is mostly red, but it is also useful for color decoration, or for warm tones, cold grays, and the like.

2.1 Mainly red

Red is the most primitive, full of vitality and impact color. Folk cut {commonly used red, symbolizes auspiciousness, expresses a beaming atmosphere and becomes a symbol of good and happy in people's minds. The application of red paper-cut modeling to the packaging design has special connotations. For example, when used as a gift wrap, red conveys a sentimental expression of love; as a package with special commemorative significance, red symbolizes more. This kind of memory is used as a packaging for local folk arts and crafts, and the red expresses simplicity. Figure 4 shows the muddy packaging of Yuxian County in Henan Province. It uses kraft paper and red paper-cut (red: the embellishment color in the black muddy). The whole set of packaging is yellow and red, and the red and soil form a thick, full visual beauty.

2.2 Focused on multi-color

Color tones are the brightest and most lively colors that can make people's visions arouse and exciting. Figure 5 is a series of packaging for household fish chopsticks, that is, the use of color paper-cutting effect, the picture is used with red, yellow, blue and green and other colors, a unified light-colored bottom, very elegant, at the same time, the font and fish paper-cutting style is harmonious and natural, forming a seamless Visual effect.

2.3 Mainly gray

According to the characteristics of different products, the use of warm gray or cold gray and other colors, the cut shape applied to the packaging design, as long as the harmony, it is still very elegant and tasteful design. Figure 6 shows the Huaiyang Mud Dog Series packaging in Henan. The paper-cut image uses animal face pattern, dark brown or gray pattern, blue word, and white package bottom. Animal face paper-cut samples were made of cooked brown or cold gray, which highlighted. The face of the animal face is in line with the animal image characteristics of the handicrafts, such as mud Yam, and reflects the strong local craftsmanship, dignified and deep beauty. $Page break $

3 Issues to be aware of when using hollow design

The use of hollow design in packaging and decoration is different from ordinary decorative design. Therefore, the following issues should be noted in the design.

3.1 Opening design on the package shape

To hollow out the shape of the package directly, design should pay attention to:

(1) When designing a pattern on a package, the area should be small and not large. Hollow packaging design is usually appropriate, so that the pattern of hollow parts is clearly visible:

(2) The hollow office should not be cut off. It is easy to crack the wrapper when it is hollowed directly on the wrapper (the cardboard is still good). Therefore, when designing a pattern, the coherence of the overall shape must be considered, that is, there should be echo between the line and the line, and between the face and the face, and the continuous effect should be formed.

(3) It is advisable to design a hollow space on the main surface of the package. A little pretty, two points, three flowers. Hollow-out design is the crowning touch in packaging and decoration, and it is a special effect processing instead of pen and ink.

3.2 Decorated with Folk Paper Cuts

To use folk paper-cut art in packaging design, pay attention to:

(1) Modeling features. The materials used in folk paper-cutting are mostly based on people's productive work. Therefore, animals, figures, and flowers are often seen in the art of paper-cutting. These images in paper-cut art are one-size and one-of-a-kind. This kind of aesthetic desire is determined by our country’s unique traditional cultural background, for a long time. In people's minds, a solid foundation of understanding has been formed, such as the bat image in our country is a symbol of blessing, bat and. Fu Tongyin, a combination of bat image and circular square hole money, said. Fu is in front of me. The bat image in the United States is linked to terror and death. Therefore, if packaging is designed for the export of goods, we should fully understand the culture and background of the importing country and conform to the aesthetic customs of other countries.

(2) Color characteristics. The red folk paper-cut image has been widely accepted by people. It is a symbolic color that embodies celebration and harmony. It is red with gold and magnificent; red with green, and auspicious; red with yellow and bright but still red. This is not the case in the Arab (Middle East). In the Middle East, green is the symbol of life and good fortune. Therefore, when designing packaging and decoration of export commodities, it should not only reflect national characteristics, but also strive to respect the culture of other countries. It is the best positioning of the design.

4 Conclusion

Under the impact of modern packaging design where ancient paintings are used as historical sources and visual aesthetics, the use of appropriately hollowed-out designs instead of painting or photography is simple and simple, friendly and natural, and can easily resonate with consumers. Using the hollow technique, you can directly design on the package shape, or you can use Chinese folk paper-cut art to decorate. All these have injected new vitality into modern packaging design.

Zhao Shixue

(Anyang Normal College, Henan Province,

Source: Packaging Engineering