Dongfang home building materials business circle is becoming more and more perfect, differentiated management into a bright spot

Information Times reporter Wu Meiju

Since the establishment of the emerging decorative materials city in 2000, large-scale home building materials stores have come one after another, and they are piled up on both sides of Dongfang Avenue. In the 12 years since its development, eight large-scale stores have been added to both sides of Dongfang Avenue. The positioning and management concepts of these eight companies are very different. According to the road of differentiated management, the development and growth of the company will be built together. Become the mainstream home building street in Dongguan City. For the future development of the business district, some merchants expressed the hope that all parties in the East and West business districts will work together to create the concept of Dongguan's home ownership to the “East and Long Business Circle”. The company will develop in the direction of mutual benefit and mutual benefit, and it will be fully equipped. To create a “one-stop shopping district”.

Development dilemma

At the beginning of the initial investment

In 2000, the Dongguan building materials market has just started, only scattered street shops, no scale effect. The rapid development of the economy has given birth to huge potential for development. The industry is in urgent need of resource integration, and it is also calling for the emergence of a large-scale building materials market. At this node, the emerging decorative materials city opened, the first large-scale building materials store located in Dongfang Avenue came into being, opening the door of Dongfang mainstream home building materials business circle.

At the beginning of the beginning, due to the lack of commercial atmosphere, coupled with low visibility, investment has encountered greater resistance. Faced with such a situation, the deputy general manager of the emerging decorative materials city, Jian Jianqiu, revealed to reporters that the leadership team of Luo Sancun held a collective meeting at that time, and actively lobbied after the event to lobby the merchants to enter, one time, not twice, twice, not three times. .

Hard work pays off. Emerging with a sincere attitude and preferential rent-free policy, it has affected many merchants, and finally achieved 90% of the results of merchants, including Dongpeng, Ou Shenruo, Hengfa, Donghui and other building materials merchants.

market situation

Big brands are stationed in misplaced operations

With the passage of time, the east-long building materials business circle with emerging as the core has become a climate. More and more merchants have seen the prospects of the east and west business districts, and have entered the Dongfang building materials business circle. Due to the limited scale of the emerging market at that time, it was unable to meet the demand of the merchants. The major building materials were sung in the east side of the East Long Avenue.

In 2002, Guanghui Furniture Guancheng Store opened. According to industry insiders, due to the demand of the Dongguan market, Guanghui Furniture chose to be attached to the slightly horizontal climate of Dongfang Avenue. At the beginning, it mainly focused on wholesale, selling popular furniture, and gradually clarified its accurate positioning in the East and East business district. In June 2006, Yingfeng Home Plaza also joined the Dongfang Commercial Circle, and it mainly operated mid- to high-end boutique furniture, which was misplaced.

Guanghui Furniture, Yingfeng Home Plaza's foothold, Fantasia International Home Furnishing Plaza (formerly Fuying Home Plaza), Meihui Famous International Building Materials Plaza, Lianzhong Private and other large-scale home building materials stores are coming together, and they are piled up on both sides of Dongfang Avenue. Donghang home building materials business circle has become an unstoppable mainstream business district in Dongguan.

Business outlook

Create a “one-stop shopping district”

For the development of the future business district, there are people in charge of home sales have expressed their views. The emerging decorative materials city Jianjian said that there are many stores in the Dongfang home building business circle, but there is no unified and effective management. In the future development, I hope to gradually form a collective planning model. All the home building materials stores are united. This business district can be managed in an orderly manner, which in turn will make the entire business circle more influential, and the quality, service and other aspects can be further improved.

Liu Wulin, Yingfeng Home Plaza, said that in the future, it is hoped that the Dongfang home building materials business circle will be stabilized and gradually improved. Together with the addition of Wanda Plaza, it will further improve the East and West business districts, and will also drive the entire business circle. The promotion has prompted the entire business circle to develop into a high-end consumer business circle.

Feng Zhili, director of Guanghui Home Marketing Planning, said that the current Dongjiu business district has become increasingly mature, Guanghui home shopping mall upgrade, Wanda Group stationed. Large and small brands of home and building brands gather in addition to several large-scale home building materials stores, and a large number of large and small home building materials stores have been added to enrich this neighborhood. These are the market effects of market demand, lack of overall planning and some effective norms. It is hoped that all parties in the East and West business districts will work together to create the concept of “Dongguan Commercial Circle”. In the advertising and publicity, we will work together to standardize and operate with integrity. The company develops in the direction of mutual benefit and mutual benefit, and has the best in clothing, food and shelter, and has become the most influential “one-stop shopping district” in Dongguan.