Five product packaging strategies

1. Similar packaging strategy. Enterprises use the same patterns, similar colors, the same packaging materials, and the same shape for their products to facilitate customers to identify the company's products. For customers who are loyal to their companies, similar packaging will undoubtedly have a promotional effect, so companies can also save packaging design and production costs. However, a similar packaging strategy can only be applied to products with the same quality, and it is not appropriate to use products with large differences in product quality and disparate quality levels.

2. Supporting packaging strategy. According to consumer spending habits of various countries, a number of related products are packaged and packaged together to provide convenience for consumers to purchase, use, and carry, while also expanding the sales of products. Intensifying a new product in ancillary products can make consumers unconsciously become accustomed to using new products, which is conducive to the introduction and popularization of new products.

3. Use the package again. When the product in the package is used up, the package has other uses. For example, perfume bottles of various shapes can be used as decorations, and exquisite food boxes can also be reused. This packaging strategy can make consumers feel more useless and cause their desire to buy, and the repeated use of packaging also plays a role in advertising the product. The cautious use of this strategy by the casks avoids the impact of higher commodity prices and the impact on product sales.

4. Comes with a packaging strategy. The re-billing of gift wraps or objects in the packaging of goods is recorded, or the packaging itself can be exchanged for gifts to attract the patronage effect of customers, resulting in repeated purchases. China's export of "ballet pearl paste", each box comes with a pearl pin, the customer purchased a total of 50 guests to the beautiful pearl necklace, which makes the pearl cream in the international market is very popular.

5. Change the packaging strategy. That is, change and abandon the original product packaging and switch to a new one. As packaging technology and packaging materials are continuously updated, consumers' preferences are constantly changing, and new packaging is used to make up for the lack of original packaging. Enterprises must also cooperate with propaganda work while changing packaging to eliminate consumer perception that product quality is declining or otherwise Misunderstandings.