Holographic Mirror Embossed Printing Ceramic Printing Technology New Forces

In 2010, ink-jet printing was a popular word in the ceramics industry. It was characterized by the ability to print on the concave and convex surfaces of ceramic tiles and became a reference to the upgrade of ceramic products after screen printing and engraving and printing. Exposure point. After the Foshan Ceramic Fair in April and the Ceramics Industry Exhibition in May in Guangzhou, many companies and brands in the ceramic circle also announced the concept of inkjet printing products. At this point, high-definition three-dimensional and 3D inkjet products formally went to end customers. The concept of hot spots in the ceramic industry has transformed into space products that consumers have benefited from.

On the evening of May 24th, 2010, a luxurious fashion show was held in the Italian Pavilion of the Shanghai World Expo. It showcased the works of a large group of famous Italian designers. During the reception, the interior designers of Shanghai and the representatives of Italy decorated the works. The use of materials and the art of environmental protection have advanced and in-depth discussions. Among them, the famous Italian designer Pierrot with "provocative" and "reducing the natural" design style and discussion has aroused the sympathy of many designers in Shanghai, especially when Pierrot masters high-profile response has been with the well-known ceramic industry enterprises in Guangdong Ouya Ceramics Co., Ltd. reached a cooperation, will be launched in China, he led the design of kitchen and ceramic tile products, led to a number of designers praise and congratulations. At this point, Guangdong Ouya Ceramics Co., Ltd.'s European and American brands of high-end products listed on the days of Lai Lai was actually the first to unveil the veil in Shanghai.

The European and American ceramic brand Tianlai series products are defined as true color glazed tiles within the brand. The specifications are mainly based on 250*600, and will extend to 500, 700 and 900 specifications. True-color glazed tiles adopt the holographic image convex-concave printing technology imported from Italy to complete the texture and color printing processing of the brick surface, which can realize the advantages of clear patterns, high resolution and high production efficiency. It combines digital roller technology and color glaze fidelity coverage. With the technology, it can achieve high-definition texture printing with positive and negative 6mm bumps on the surface of the ink jet printing. The continuous production, image edge optimization, wide choice of raw material color gamut, and other indicators exceed the inkjet printing. technology. The adoption of holographic mirror embossing printing technology is also an important technical foundation for Piero’s ultimate choice to cooperate with Ouya Enterprises. As early as in October 2009, Master Pierrot clearly stated that only the printing technology with high-fidelity and fidelity effects is adopted. And can control the cost advantage, can transform his design into the consumer can enjoy the value. “We pay special attention to pursuing quality of life. This personality is born.” Ernesto Miraglia, curator of the Italian Pavilion at the Shanghai World Expo, told reporters and many domestic designers at the show.

Inkjet printing technology achieves a multi-layered and diversified printing color effect on a bumpy brick surface through “air” printing, and has obvious deficiencies in terms of color range, low continuous production, and high cost. European and American ceramic holographic mirror embossing printing technology effectively combines the digital roller technology and color glaze fidelity covering technology, giving the product new value, letting the tile surface decoration effect unlimited possibilities to meet consumer's pattern diversity, product batch Needs. The holographic mirror embossing printing technology improves the texture distribution density of the printing master by modifying the softness of the surface material of the roller and the effective dimensional accuracy of the plate engraving, thereby realizing the high-definition pattern printed on the brick surface, and the precision can reach 630-720 dpi, on the scale In chemical production, its pattern resolution exceeds inkjet printing technology. In addition, the holographic mirror embossing printing technology can use all the ceramic pigments currently used in the ceramic industry, and the color gamut is abundant. The inkjet printing technology is limited by the ink lubricating medium, and the colors are monotonous, generally only 5 to 6 kinds. Europe and the United States Ceramics true-color glazed tiles Tianlai series products through the efficient production of holographic mirror bump print technology and high-tech content, in Italy from the "provocative" and "restore natural" design style, but also greatly enhance the product The added value is also bound to become a new force in the ceramic industry beyond ceramic tile inkjet printing technology.

Mr. Pierrot's cooperation with European and American brands represents a strong combination of Italian fashion, gorgeous decoration trends and a top-notch production technology. “Italian exquisite life is obviously fascinating to many Chinese people, but there is no perfect manufacturing. And promotion platform, this kind of exquisiteness obviously is also impossible to survive.” Design master Pierrot has given a high degree of confidence to Ouya Ceramics in advancing the strength of holographic mirror bump print technology and market prospects. He emphasized that: True Color Glazed Tiles Lai Lai Series 250*600 Specification Tiles is a favorite material size for Italian courts and aristocrats' interior decoration, including the meaning that happiness and health are guarded by generations; at the same time, it can most effectively realize a relative space. With the richness and visual balance of the lines inside, he is pleased to bring this beautiful size and the most natural tile style to China.