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[ China Wardrobe ] The impact of the financial crisis has made many small and medium-sized wardrobe enterprises difficult, winning the fittest, and the process of industry shuffling is getting faster and faster, but the market potential of the wardrobe industry is still optimistic. So what will happen to the consumer market in China's wardrobe industry in 2013?
1. The practical design of the wardrobe is strengthened.
The survival of an enterprise depends on the consumer, so the product customer group is defined and the needs of the target customer group are met, so as to realize the value that the enterprise wants. At present, after 70 years of gradual retreat behind the scenes and 90s are cynical, then the “following the family†is naturally becoming our main target group. "After the 80s, "born people are representatives of fashion and internationalization. The times have given them a strange idea and a publicity. There is a need for distinctive highlights in life to adapt to a more advanced stream of consciousness. The streamlined overall wardrobe design satisfies this feature, and the perfect curve adds bright colors, making the whole wardrobe full of youthful vitality.
Simple style wardrobes are usually large drawers or sliding doors, while smaller drawers are less. And many European wardrobes are more classical than the exterior, noble, and there are more small drawers. The biggest advantage of this design is that it can make the items sorted and stored, which is convenient to use. Some small foods are not easy to savour and put together, and the appearance looks more delicate. The rhythm of modern life reminds people to pay attention to efficiency at all times. This concept also achieves a novel design concept that emphasizes the philosophy of home life. The addition of small drawers to meet the needs of modern people.
2. Strengthening environmental awareness
In recent years, with the strengthening of consumers' environmental awareness, in order to eliminate harmful gases remaining indoors after home decoration, consumers generally choose to stay at least three months after renovation, which brings extremes to consumers' lives. Great inconvenience. According to the recent survey of new house decoration pollution, nearly 70% of newly renovated homes have excessive formaldehyde content, and 60% of them are not installed properly. These unqualified factors lead to safety hazards in new houses, while materials are environmentally friendly, user-friendly, and smart home appliances. The overall wardrobe will be the first choice for consumers, so the environmentally friendly wardrobe will become the biggest selling point of the wardrobe in recent years.
For the wardrobe business, the environmental protection wardrobe reflects the comprehensive production capacity of the enterprise, not just the use of environmentally friendly materials. In the industry standard issued by the state in October 2006, it was clearly stipulated that the formaldehyde emission of the wardrobe product must be less than or equal to 9mg/100g. The insiders stressed that the production of the wardrobe is a systematic project, and the sheet is only a substrate used in processing, many Factors will affect the quality of environmental protection, such as the use of edge-sealing hot melt adhesives, door paint and other raw materials, formaldehyde is widely present in these raw materials, at the same time, processing technology, corporate design level, etc. will affect the environmental performance of the wardrobe. The environmental protection degree of the wardrobe will become a crucial factor restricting the competitiveness of the enterprise market, and it is also an important manifestation of the comprehensive production capacity of the enterprise.
3. Humanization trend
People say that the poor is better than the kitchen, and the bedroom is no exception. To evaluate the quality of life of a family, renovation is the key. In today's rapid economic development, people's requirements for quality of life are getting higher and higher. A master who has high requirements for quality of life will naturally pay attention to the installation of the whole furniture. In the new house setting, the wardrobe undoubtedly occupies a big head, and a small detail of the wardrobe has a profound impact on the future life. In fact, the design of the wardrobe accessories directly determines whether the wardrobe is easy to use or not, the quality of the wardrobe, the life and the comfort of use, which directly reflect the quality of the wardrobe. For example, a damper design can bring great convenience, not to mention the new panel and countertop materials.
The foothold of the business lies in the needs of consumers, and the most basic requirements of consumers for the bedroom are clean, environmentally friendly and easy to care. With some automatic configuration in the bedroom, it is easier and more interesting to find things. More and more people will fall in love with these more intimate and convenient humanized wardrobes.
In short, in the future wardrobe market, the integration of humanity into the company's wardrobe brand features will also greatly enhance the popularity of the product.
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PRODUCT DESCRIPTION
Design: Customized Design
240mm×110mm×85mm
Paper: Food-grade Greasproof White Kraft Paper
Compound Adhesive: Water-based White Adhesive PVA
Heat Seal Adhesive: PVA Water Soluble (Green)
Side Seam Adhesive: Water Soluble Emulsion(White)
Ink: MWW (M/W Water Base Carbon Free)
Individual weight: 11.2g
Oil resistant: ≥ kit11
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