The wardrobe marketing process has to ignore the image of the product.

[ Chinese wardrobe net ] Most of the marketers in the wardrobe industry have no sense of occupational safety. Many companies are paying attention to performance when they are evaluating talents. Adopt a simple salary model and not pay attention to the career development of employees. The concept of employing people must be fundamentally changed, that is, to create value for their employees, not just to derive value from them. There are very few companies that can conduct formal training, and many training jobs are just passing through and endorsing books.

Heavy price, no value

In order to compete for a limited market share, some composite wardrobe manufacturers will not hesitate to lure consumers with the price of "bleeding". The industry is not standardized, but if you want to use the "speculative" approach to run a business, it will surely go extinct.

The price of a product cannot be maintained because it does not reflect its value, and of course consumption cannot continue. "One penny is worth the goods", this is just the use value of the product itself. To achieve "a lot of money", you must give "goods" something more valuable.

Heavy corporate image, ignoring product image

This image is more concentrated in large and medium-sized wardrobe enterprises. In the consumer's impression, most of them only heard that their advertisements or certain companies are strong and have good reputation, but they know very little about their products. Corporate image is important, but the competition for market share depends mainly on the product image, that is, the construction of product brand, not just the prominent brand. Consumers buy products rather than the name of a business.

Resale, pre-sale and after-sales

When selling products, you can get a lot of quality, and any brand of products can be guaranteed for 15 years and 20 years. After the consumers have problems after using them, they will compete and push the situation. If the situation is serious, they will simply leave behind.

In fact, many companies are also concerned about after-sales, but because this service requires a lot of cost, the customer management system alone requires a lot of financial, human and material resources. If the after-sales service management is too rough, the customer information is not up to the level of marketing services, and it is impossible to segment the market.

Excessive promotion, lack of core competitiveness

Once there was a well-known large-scale building materials shopping mall, after the "Wardrobes Festival" over the "Wardrobes Week" and then "the wardrobe event", etc., first seen in the market, the film is thriving. But after consumers wait and see for their paralysis, the mall is a poor man.

In the regional market, brands also have a variety of promotional methods: the concept of hype, the price of shopping, and ultimately a vicious circle. If you are not sure about the company's continued competitiveness and development, and will not enhance its core competitiveness, it will only survive more difficult or decline more rapidly.

Over-promotion is the result of homogenization of products. The problem to be solved is naturally the innovation of products. In order to prevent competitors from imitating, it is necessary to change the technology of the new product development model, and form market barriers before the birth of the product to strengthen the market appeal of the product.

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