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Running equipment market space domestic companies still need to force date:2015-03-13 09:32
At present, the running and cycling sports are developing rapidly. The Chinese people's sport is developing in the direction of fashion. It brings new opportunities for the development of sports industry enterprises. The sports industry needs to deeply understand the trends and hot spots in the current market. Grasp its own direction of development, continue to fit the consumer's lifestyle, in order to maintain the brand's vitality.
At present, the market of new runners is growing explosively, and the industries around running are in the market trend. The data shows that the proportion of people who currently use running as their own sport and leisure methods is 41%, which is the most important exercise method in addition to walking. Among them, 33% of the participants took part in running sports in the past year. Nearly 60% of the time is within three years. It can be seen that a considerable number of people in the running army have just joined. This market is in a period of rapid development, and more newcomers are joining in, providing a lot of imagination for the market. .
Today's runners are more likely to choose outdoor environments such as communities, parks, highways, and suburbs. They think that running is to go wild. They need only a pair of good running shoes and other running gear. From this point, See, running equipment and outdoor clothing will have great market opportunities.
Although the space for running equipment is large, the current running market is still immature, and 78% of consumers do not choose professional running equipment. Overall, they are relatively casual. Consumers who use professional running equipment also mainly focus on the needs of basic products such as running shoes, socks, and water bottles. They have lower levels of equipment such as professional underwear, glasses, tight pants, and other equipment. However, the current status quo justifies the market. The existence of opportunities, with the constant upgrading and evolution of runners, specialization of equipment will be a trend in the future. From the perspective of consumer acceptance of running equipment brands, foreign brands are better, but as long as the price is reasonable or the brand is hard enough, domestic brands are also consumers willing to accept.
As an emerging market, the running equipment market has rapid development and great potential, but its maturity is low. Enterprises need to grasp market trends quickly, quasily and swiftly, quickly discover opportunities in the market and see opportunities in the market. For enterprises, the strategy is nothing more than two: 1. Give priority to the sight of those relatively mature runners, form a reputation among these heavy users, and influence those new runners in the future; 2. Make use of the market's development trend to create An entry-level brand for beginners allows those new runners to see the professional equipment that suits them. The two approaches have the same goals, but with different strategy paths, the former is more difficult and more challenging. The latter's approach is more pragmatic. It captures the rising market trend and avoids the competition of professional brands. It is more like the outdoors. The strategy of the sports brand explorers requires that the initial market needs a certain amount of cultivation and waiting. When the market breaks out, the brand will also be driven at a rocket-like speed.
At present, the running and cycling sports are developing rapidly. The Chinese people's sport is developing in the direction of fashion. It brings new opportunities for the development of sports industry enterprises. The sports industry needs to deeply understand the trends and hot spots in the current market. Grasp its own direction of development, continue to fit the consumer's lifestyle, in order to maintain the brand's vitality.
At present, the market of new runners is growing explosively, and the industries around running are in the market trend. The data shows that the proportion of people who currently use running as their own sport and leisure methods is 41%, which is the most important exercise method in addition to walking. Among them, 33% of the participants took part in running sports in the past year. Nearly 60% of the time is within three years. It can be seen that a considerable number of people in the running army have just joined. This market is in a period of rapid development, and more newcomers are joining in, providing a lot of imagination for the market. .
Today's runners are more likely to choose outdoor environments such as communities, parks, highways, and suburbs. They think that running is to go wild. They need only a pair of good running shoes and other running gear. From this point, See, running equipment and outdoor clothing will have great market opportunities.
Although the space for running equipment is large, the current running market is still immature, and 78% of consumers do not choose professional running equipment. Overall, they are relatively casual. Consumers who use professional running equipment also mainly focus on the needs of basic products such as running shoes, socks, and water bottles. They have lower levels of equipment such as professional underwear, glasses, tight pants, and other equipment. However, the current status quo justifies the market. The existence of opportunities, with the constant upgrading and evolution of runners, specialization of equipment will be a trend in the future. From the perspective of consumer acceptance of running equipment brands, foreign brands are better, but as long as the price is reasonable or the brand is hard enough, domestic brands are also consumers willing to accept.
As an emerging market, the running equipment market has rapid development and great potential, but its maturity is low. Enterprises need to grasp market trends quickly, quasily and swiftly, quickly discover opportunities in the market and see opportunities in the market. For enterprises, the strategy is nothing more than two: 1. Give priority to the sight of those relatively mature runners, form a reputation among these heavy users, and influence those new runners in the future; 2. Make use of the market's development trend to create An entry-level brand for beginners allows those new runners to see the professional equipment that suits them. The two approaches have the same goals, but with different strategy paths, the former is more difficult and more challenging. The latter's approach is more pragmatic. It captures the rising market trend and avoids the competition of professional brands. It is more like the outdoors. The strategy of the sports brand explorers requires that the initial market needs a certain amount of cultivation and waiting. When the market breaks out, the brand will also be driven at a rocket-like speed.
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